In this beginner workshop, bloggers will
learn the elements of an effective blog
and which platforms work best. Learn
the benefits of blogging and its impact
on your brand. Get tips on how to
creatively ignite conversation around
your blog with compelling content.
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Getting started with list building can seem like a daunting task at first, but it really isn’t all that complicated. And this report is all about getting started with list building from your blog.
Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.
What is a blog, setting up with Wordpress, publicising your blog.
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Getting started with list building can seem like a daunting task at first, but it really isn’t all that complicated. And this report is all about getting started with list building from your blog.
Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.
What is a blog, setting up with Wordpress, publicising your blog.
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
A quick synopsis of some of my favorite learnings from EYEO in Minneapolis this year. Sorry the video embeds didn't work in the PDF. Will add a list of links to this description shortly.
Hip-hop has had a long love affair with luxury brands. Yet, the relationship is not widely reciprocated, despite hip-hop's dominance in popular culture. Some brands have accepted this trend and participate in the subculture, and others fight to keep control of their voice. Luxury brand marketers need to make a choice on where they stand on the matter and adjust their strategy accordingly.
A short, garbled wrap up of Planning-ness 2013 in Boston, MA. It's not meant to be comprehensive of the entire conference, but should hopefully give you a little flavor for the event. It's a fun one y'all.
If you want the REAL presentations, check them out here: http://planningness.com/2013-presentations/
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.
Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Art of Blogging: Creating a Unique Blogging VoiceFajr Muhammad
What makes a blog unique? My presentation from PodCamp Philly on crafting a unique blogging voice and tips and case studies making your blog stand out from the crowd
Slide of presentation about blogging i gave at "Internet for a Better Life" seminar. It was being held by Community of Blogger of Indonesia University of Education at PKM UPI.
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
How to build your online profile by Michelle BreenMichelle Breen
I delivered this paper at an L2L event called 'Best Practice for Communicating Library Initiatives and Research; How to Get Noticed' at the Instititute of Technology Carlow. This was one of the L2L (Library Staff Learning to Support Learners Learning) events run by Carlow IoT, DKIT & DIT Libraries in their National Forum for the Enhancement of Teaching & Learning in Higher Education funded seminars.
Visit YolandaArrington.com to find everything you need to know about Yolanda. Yolanda has more than a decade of experience in media, having worked in radio, local news, cable, network, and private industry. Women in Film & Video DC is proud to have Yolanda as a Board Member. To learn more about WIFV DC, go to www.wifv.org.
Stage Fright is a normal reaction to public speaking. Review these useful tips that will help you face your fears and help you become a more effective public speaker.
2. WHAT IS A BLOG?
A blog (which is also called a weblog or web log) is
a website consisting of entries, also known as posts,
that appear in chronological order.
Presented by Rodeena Stephens
3. WHAT IS A BLOG?
A blog is an online journal of your thoughts,
ideas, opinions and passions. It is a website…
your website that is updated regularly. It is a
platform that allows you to be creative and
share your knowledge on a particular topic or
multiple topics.
Presented by Rodeena Stephens
4. WHAT IS A BLOG?
The website About.com shares the
following variations of the term
blog…
1. Blogging: The act of writing a post for a blog
2. Blogger: A person who writes content for a blog
3. Blogosphere: The online community of blogs and
bloggers
Presented by Rodeena Stephens
5. WHY BLOG?
•To market or brand your business
•Express your thoughts about a particular topic
•Share your knowledge and expertise
•Connect with friends and family
•Give information
•Help others
•To have fun
Presented by Rodeena Stephens
6. GETTING STARTED
A blog is an extension of yourself or your brand.
It is important to understand why you want
to start a blog. What is the purpose for the
blog, who will it impact & why.
Presented by Rodeena Stephens
7. BLOG PLATFORMS
•Wordpress.com
•Free
•Free themes & templates to choose from
•Open source blogging platform
•Wide variety of themes, plugins & gadgets
•Can blog on your own server or use WordPress hosted blog
•Up to 3GB of free storage space
•Blogger.com
•Free
•Owned by Google
•Easy to use
•Free themes & templates to choose from
Presented by Rodeena Stephens
8. BLOG PLATFORMS
•Blog
•Wordpress powered blogging platform
•Free selection of themes & templates
•Plugins
•Up to 2GB of free storage space
•Tumblr
•Short form or micro-blogging
•Short, concise posts that often focus on media rich images or
video.
•Alternative for someone who wants to blog but doesn’t really
want to commit to lengthy, text heavy posts.
Presented by Rodeena Stephens
9. Benefits of Blogging
1. Connect with friends
2. Opportunity to articulate your knowledge and share
information with your audience
3. Meet others with similar interests
4. Create an online community surrounding your brand
or product
5. Strengthen relationships
Presented by Rodeena Stephens
10. Purpose?
Know the purpose for your blog before you start
blogging
1. Why are you blogging?
2. What is your message?
3. Who is your audience?
4. What is your goal
5. What do you hope to accomplish?
6. What do you have to offer?
Presented by Rodeena Stephens
11. Choosing a Domain Name
• Once you identify a topic/theme for your blog, it can
be a starting point for selecting a domain name.
Consider the branding surrounding your domain
name, email address, i.e., rodeena@blogname.com.
• Consider the future of your blog. Don’t select a name
that will limit your growth potential – take into the
consideration that the topic you start out with may not
be your topic 1 year from now. Select a name that you
are not likely to outgrow.
Presented by Rodeena Stephens
12. What is your blogging style?
1. Personal Diary
1. You share your innermost thoughts with the world. Your blog is your
therapist couch.
2. The News Reporter
1. You have all of the latest news and updates on events
3. The politician
1. Everything & anything relating to politics. You’re the politician of the
Internet.
4. Gossip 411
1. You have the 411 on every celebrity & wanna be celebrity around town.
5. The Professional
1. All business. Don’t share much personal opinion – lots of facts &
statistics.
Presented by Rodeena Stephens
13. How to Keep Your Blog Fresh
1. Post often
2. Keep content relevant
3. Connect with others
4. Post engaging content
5. Write a review & share opinion on the latest trends
6. Use graphics/pictures to tell a story
7. Add humor
8. Be personable
9. Include personalized videos on your blog
1. Keep it tasteful
Presented by Rodeena Stephens
14. Blogging mistakes to avoid
1. Not consistent
1. Be consistent with frequency of your posts
2. No fresh content
1. To keep readers coming back, post fresh content… regularly
3. Lack of focus
1. Stay true to your theme/topic.
4. No personality
1. Make sure your blog has personality. Reflection of
who you are
5. Boring headlines
1. Headlines & titles should capture audience attention.
Presented by Rodeena Stephens
15. Don’t Be Afraid to Express Yourself
1. Be consistent with your message
2. Be transparent
3. Make your blog conversational
4. Know your voice
5. Articulate confidence without being arrogant
6. Let your personality come through in your blog posts
Presented by Rodeena Stephens
16. How to Drive Traffic to Your Blog
1. Write… A LOT!!
2. Connect link to your blog from social networks
3. Put a direct link to your from your website
4. Comment on other blogs – may encourage others to
read your blog
5. Join blogging communities. These communities often
encourage you to share a link to your blog
6. Connect with bloggers online
7. Join Twitter chats that discuss blogging
1. Most popular blogging chat on Twitter #blogchat
Presented by Rodeena Stephens
17. THINGS TO REMEMBER
• Stay Relevant
• Check out the “trends” (trending topics)
• Share an opinion about the latest trends
• Engage others in conversation
• Solicit opinions
• Start a community chat board on your blog
• Share information
• Share links to some of your favorite articles and
blogs
• Have fun!
Presented by Rodeena Stephens
18. SOME OF MY FAVORITE BLOGS
1. ALOUD Blog – www.nywici.org/features/blogs/aloud
2. Valley Stream Mom – www.valleystreammom.com
3. MackCollier – www.mackcollier.com
4. Awesomely Luvvie –
www.networkedblogs.com/FEbvA
5. Heidi Cohen – www.heidicohen.com
6. BlogHer – www.blogher.com
7. The Snob Blog – www.blacksnob.com
8. Jeff Bullas – www.jeffbullas.com
9. Sista Sense – www.sistasense.com
10. In Her Shoes – www.inhershoesblog.com
Presented by Rodeena Stephens