The document outlines strategies to master SEO, emphasizing the importance of acquiring quality links, creating authoritative content, and using Google authorship for better page ranking. It advises against certain practices such as article marketing spam and highlights the effectiveness of long-tail keywords in attracting targeted visitors. The document also stresses the need for responsive design and includes recommendations for social media integration and communication channels.

1. Can you
became a
How
SEO
Strategies
MASTER ?

2. Get Quality Links.
Create authoritative content people want to
read & share
Examine competitor backlines
Post as a gust on high-ranking sites
Network in social media
Reclaim your brand: Get linked where you're
mentioned

3. Google Authorship
Influences page rank
Google+ Profiles for all your authors
Authors claim their authorship

4. Set a Canonical URL
“Canonical" = the one best URL
Tells search engines which page is preferred(in
case of duplicates)
Consolidates the power of page
Permanently redirects (301) to canonical; full
link value

5. Microdata & Schema
HTML tags tell search engines what
the page is about
Richer search results
Better search rankings

6. Responsive Design
Web pages alter their appearance according
to device
Single HTML code for the page serves
desktop & mobile
Easier for users to interact with, share & link to

7. What Don'ts
Article marketing
Blog/forum spam
Exact match anchor text
Exact match domain name
High volume, low quality content
Sidebar & footer links
Links in widgets

8. Use Long-tail Keywords
Over 70% of Google search terms are long-tail
(5~7 words or more), used by people looking for
something very specific, close to the end of the
buyer's journey.
Bring more targeted visitors to your site
Easier to rank
Clearly illustrates searcher's intent
What Do’s

9. Include Social buttons on every page of your
site, every blog post & press release, & in all
outbound communications.
Focus on the channels your customers use.

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