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CRASH COURSE IN SEO Tips and tools for promoting exposure to your website, via search engines (Google, Yahoo, MSN, etc) Joshua Sciarrino [email_address]
Assumed Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Goal = Three Main Concepts  (and two bonuses) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline of what  IS  Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things  NOT  Covered in this Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? ā€“  Search Engine Optimization  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? ā€“  (cont.) ,[object Object],[object Object],[object Object],Our Source:  Hubspot
Search Engines ā€“ Who? How much? Sources : Hitwise 06-07; Compete.com 07-08; ComScore 07-08; Analysys International 08; MarketingVOX 06; 1ere Position 07; LiveInternet.ru 07; 50bang.com 07; Webcreate.ga-pro 08 Search Engine US UK Rest of the World Exceptions Google 70% 88% 70% Russia (31%), China (20%), Japan (27%) Yahoo 20% ~7% 20% Japan (64%) MSN 9% ~6% 5-10% None Top 3 totals ~99% ~95-100% ~95-100% N/A Others ~1-4% ~0-5% ~0-5% N/A
Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Refuge Design 2008
Google ā€“ How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pagerank ā„¢  or ā€˜PR ā„¢ ā€™ Inbound links, every link is NOT equal Anchor text Text Relevance Plain Text on a Webpage How it corresponds to the Website
Google Pagerank ā„¢  ā€“ It changed Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Pagerank ā„¢  - Averages
Google - Text Relevance ,[object Object],[object Object],Used cars in Florida Golfing in the UK My Used Cars
Google Manual 10% editing ,[object Object],[object Object],[object Object],[object Object],Source: Refuge Design 2008
Things to note ,[object Object],[object Object],[object Object]
Yahoo! & MSN ,[object Object],[object Object],[object Object],[object Object]
Differences between G vs.  Y/MSN ,[object Object],[object Object],[object Object],[object Object],[object Object]
Simple Put ā€“ Only One To Optimize for now ,[object Object],[object Object],[object Object],[object Object]
Time to Announce the WINNER of 250$ Pick One!!! Congrats!!! Rewarding Good Behavior  (The desire to learn) Sources:  www.ferndave.com/ccc/  &  http://thefuntimesguide.com/2008/04/cmt_music_awards_2008.php  &  http://www.sizzledcore.com/2008/07/16/apple-ipod-touch-firmware-115-released/  & http://www.breakitdownblog.com/iphone-review-part-1-of-3/
[object Object],The General Concepts to Search Engine Optimization
STEPS to do SEO  (white hat seo) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Research & LongTail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples: Dog Vs. Dogs How to feed a dog? Cleaning a dog vs. How to clean a dog? Great Dog Collars for x type dogs
Content Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  SEOmoz
On-page Optimization ā€“ Keyword Placement ,[object Object],[object Object],Source:  FashionMista Source: SEOmoz ,[object Object],[object Object],[object Object],[object Object]
On-site Optimization ā€“ Architecture and Internal Linking ,[object Object],[object Object],[object Object],Source:  SEOmoz
Donā€™ts  to On-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doā€™s  to On-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donā€™ts  to Off-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doā€™s  to Off-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List of SEO Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],BONUS: How to Hire An SEO Source:  HulaSoftware
Hiring an SEO  (Third party person/company) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Important:  Always start with Google, Yahoo!, and MSNā€™s guidelines.  Skim through SearchEngineLand or another Search Engine News website and the past monthā€™s articles and look for ā€˜bad practicesā€™ and ask the ā€˜SEOā€™ their opinion on these ā€˜bad practicesā€™. Chamber Member, donā€™t forget to look in your mailbox, we will send you a questionnaire for when you want to outsource.
Most Important ā€“  Your Feedback ,[object Object],[object Object],[object Object],[object Object]
Example Feedback  (Bad=General; Good=Specific [answer WHY]) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Me ā€“ Refuge Design ā€“ Joshua Sciarrino ,[object Object],[object Object],[object Object],[object Object],[object Object],Joshua Sciarrino (Sure-Reno) Cell: 727-366-6474 [email_address]

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Crash Course in SEO

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Editor's Notes

  1. DONā€™T READ FROM THE SLIDES!!!