The document provides 14 tips for increasing engagement on Facebook, emphasizing the importance of consistency, timing, and relevance in posts. It suggests using eye-catching imagery, authentic voice, calls to action, and entertaining or educational content to connect with audiences. Additionally, it recommends being creative with apps and promotions while offering valuable information tailored to seasonal trends.

1. HOW TO GET
LIKES, SHARES
COMMANDS.
AND
MORE
FACEBOOK

3. #1
Be Consistent
Post information 4-5 times a week
so you're "top of mind" for your fans.

4. #2
Time it Right
The best time to past will depend on the
type of business you're in. For example,
restaurants consistently get the best
engagement for 7 am to 12 pm; retailers
form 8 am to 2pm.

5. #3
Use eye-catching images
Alternate photos and videos with textonly updates.

6. #4
Keep it short
Post between 100 and 150 characters
(fewer than 3 lines of text) see 60% more
likes comments and share then longer
posts.
60%

7. #5
Be Relevant
Your content should let your
audiences that you know who they
are.

8. #6
Use your authentic voic
People are your fans and friends
because they like what you do. Your
voice on facebook should be true to
your brand.

9. #7
Include a call to action
If you ask your fans to share, Like or
Comment, they are more likely to do
so.
Shar
e

10. #8
Be creative with Apps
Contest and promotion app, along with
forms, surveys, est. can deepen users'
involvement with a business or brand.

11. #9
Have a sense of urgency
Include up-to-minute tips and tricks,
and whenever possible, dispel
myths(myths are rampant on
Facebook!)

12. #10
Offer Value
Before you share something on
facebook, ask yourself if you think
your fans will find value in the content.

13. #11
Be Entertaining
If your followers like funny memes or
respond well to videos, take note. Use
the type of media that works best for
your audience.

14. #12
Be Educational
People love to share how-to guides and
tips. Bonus: It's easy to link to detailed
content from Facebook.

15. #13
Make a list
List, in the form of an infographic or
PDF, are great for sharing. Some of the
most shared content has titles like "7
ways...." or "10 things...."
1.--------2.--------3.--------4.---------

16. #14
Be Seasonable
Tailor your content to the season or an
upcoming holiday.

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