This document discusses online marketing and search engine optimization (SEO). It outlines several types of online marketing including display advertising, search engine marketing, social media marketing, and more. It then discusses SEO in more detail and provides best practices for optimizing a website for search engines through keyword research, on-page factors like titles and descriptions, link building, and more. The document emphasizes keywords, links, titles, and other on-page elements as critical to improving search engine rankings.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to "search engine optimizers," those who provide SEO service.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Seo onpage & offpage, SEO A to Z Course, SEO for Beginners.
Seo
1.
2. This referred to as the
marketing (generally
promotion) of products or
services over the Internet
3. Display advertising
Search engine marketing (SEM)
Search engine optimization (SEO)
Social media marketing
Email marketing
Referral marketing
Video marketing
4. It gives companies the ability to:
Drive high quality customers to their website
Increase sales leads from customers looking
for their products and services
Build their brand online by communicating
marketing messages to their target audience
Increase their profile against their competitors
Target a global and local audience via
search engines
Be accountable with ROI tracking (SEM)
6. Search engine optimization (SEO)
- no cost per click
If budget is lower go for SEO
Search engine marketing (SEM)
- cost per click
7.
8. Search Engine Optimization (SEO) is the
process of improving the volume and
quality of traffic to a web site from search
engines via "natural“ search results.
9. Keyword research and communicating that
research to all team members.
Meaningful, keyword focused page titles.
Intelligent keyword-focused meta description
tags.
Correct spelling.
Easy to use, keyword focused global
navigation template.
Social media inclusion of important web
pages.
Elimination of technical errors.
Elimination of broken internal links.
10. Acquiring links from relevant sites that provide value to
the end user.
Ensuring that content links internally to relevant pages
when it makes sense to do so for users.
Click path testing to improve user experience and
decrease bounce rate.
Eliminating 404 pages that shouldn't exist.
Eliminating duplicate content.
Eliminating hurdles for search technology to index content (Flash,
JavaScript, AJAX).
Using web analytics to improve site performance.
Ensuring that old pages properly redirect to new
pages.
Ensuring that press releases use appropriate keywords.
Reducing page load speed as much as possible.
Ensuring that sites adhere to proper accessibility
standards.
12. Keyword Research On Page Factors Link Building Improved Rankings
How do people search? Page Title Internal Better Visibility
Competition level Keywords in Content External Increased Traffic
2-4 word phrases Heading Tags Anchor Text More Leads/Sales
17. 1) Domain name strategies
- domain names are traffic magnets
> 63 million domain names registered
> 4.7 million domain names registered 1st quarter
2004
- choose a domain name that will increase your
search engine ranking. How?
- use keywords, location, advertising terms, product
names
- choose a keyword that is important for your
business
18. 2) Linking strategies
- the text in the links should include keywords
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed,
spiders will also receive your site
- quality of inbound links is critical
- how to increase links: a) creative content /
copywriting b) good outbound links c) target a list
of sites from which you can request inbound links
- links for the sake of links can damage your
search rankings
“Link relevancy is critical in getting your site
indexed by search engines”
“A small number of inbound links from high-quality,
relevant sites is more valuable than many links
from low-traffic, irrelevant sites.”
19. 3) Keywords
- the most important in optimizing rankings
- research what keywords are people searching for
using tools e.g. Wordtracker (www.wordtracker.com)
- keywords are words that appear the most in a
page
- the spider chooses the appropriate keywords for
each page, then sends them back to its SE
- your web site will then be indexed based on your
keywords
- can be key phrases or a single keyword
- do not use common words eg „the‟ „and‟ „of‟:
spiders ignore them
- write keyword-rich text
- balance keyword-rich and readability
- always have text in your page: at least 100 words
21. 4) Title tags
- important in optimizing rankings
- the first thing that a search engine displays
on a search return
- must keywords in title to be ranked no. 1
- should have the exact keyword you use
for the page
- every single web page must have its own
title tag
- you can use up to 65 characters -
example
http://www.ebay.com/ (title is littered with
keywords)
22. 5) Meta description tags
- displayed below the title in search results
- use dynamic, promotional language
- use keywords
=>Meta keywords tags
- no longer carry weight with major
SEs
- a myth that meta keywords alone
affect rankings
23. 6) Alt tags
- include keywords in your alt tags
7) Submit your website to SEs for indexing
- submit your site to search engine
directories, directory sites and portal
sites
- indexing takes time (~ 3 months)
24.
25. Search Engine Ranking Factors
1. Keyword Use in Title Tag
2. Overall Popularity of Site – “Trust” & “Authority”
3. Anchor Text of Inbound Link
4. Age of Site
5. Internal Link Structure
6. Keyword Use in Page Content
7. Outbound Links to Quality/Relevant Sites
8. Age of Page
9. Keyword Use in Heading Tags (H1, H2, H3)
10. Age of Link
Source: SeoMoz.org
27. In summary… Make Search Engines work for
you!!!
Critical elements
- domain name, links, keywords, title, meta
description, alt tags, submitting your
website to SEs
- keywords galore: include in page copy,
title, description, domain name, ALT tags
No-nos
- flash, image-only sites, image maps,
frames, password protected pages, code
errors