SlideShare a Scribd company logo
Search Engine Optimization
Traffic Source
 Tell a Friend
 Send SMS
 Social Network
 Email
 Banners
 Advertisement
Any Idea To More People Visit Your Website ?
Can Any One tell us what is the actual source of traffic ?
Actual Source of traffic
Search Engine
Definition : An internet based tool that
searches an index of documents a particular term,
phrase or text specified by the user. Commonly used
to refer to large web-based search engines that
search through billion of pages on the internet .
What is search engine ?
Common Characteristics of Search Engine
 Spider, Indexer, Database , Algorithm
 Find matching documents & display them according to relevance
Frequent updates to documents searched & ranking algorithm
Strive to produce “better”, more relevant results than competitors
Examples of Search Engine
Keywords
Any query we write to get
some results on search engines
&it display automatically that
query on below is called
Keyword
Search Engine Optimization
 ON PAGE SEO
 OFF PAGE SEO
 ON Page Optimization is a
technique of SEO in which we done
on the pages of the website
 In ON Page SEO design website
SEO friendly
On Page SEO
Search Engine Optimization
ON Page SEO
 Design
 Page Layout
 Navigation
 Articles
 Keywords
 Description
 Article should be optimized
OFF PAGE SEO
OFF Page Optimization is a technique of SEO in which we covers activity that takes
place else where(e.g. Link building )outside the website.
In the OFF Page SEO we doesn’t change the website. We Change back Linking
options .
Search Engine Optimization
OFF Page SEO
 SITE SUBMISSION OF GOOGLE & TOP SEARCH ENGINE
 SITEMAP SUBMISSION GOOGLE WEBMASTERS , BING MASTERS
 FEED SUBMISSION, DIRECTORY SUBMISSION
 BLOG SUBMISSION , ARTICLE SUBMISSION
 SOCIAL N/W , SOCIAL BOOK MARKING
Search Engine Optimization

More Related Content

What's hot

Search Engine & Directory Submission Tips
Search Engine & Directory Submission TipsSearch Engine & Directory Submission Tips
Search Engine & Directory Submission Tips
jgnetworks
 
SEO Overview
SEO OverviewSEO Overview
SEO Overview
Atul Sharma
 
SEO All in One Webmaster Tools - 50+ Tools
SEO All in One Webmaster Tools - 50+ ToolsSEO All in One Webmaster Tools - 50+ Tools
SEO All in One Webmaster Tools - 50+ Tools
metricbuzz
 
Beginner Search Marketing
Beginner Search MarketingBeginner Search Marketing
Beginner Search Marketing
Andrew Zarick
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
Rujata Patil
 
Domain Authority and Page Authority
Domain Authority and Page AuthorityDomain Authority and Page Authority
Domain Authority and Page Authority
Abhishek Mitra
 
Search engine marketing
Search engine marketingSearch engine marketing
Search engine marketing
Dr,Saini Anand
 
How to Improve Your SEO
How to Improve Your SEOHow to Improve Your SEO
How to Improve Your SEO
Richardson Media Group
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
Greenlemon
 
Sahejpreet SEO basics
Sahejpreet SEO basicsSahejpreet SEO basics
Sahejpreet SEO basics
Sahej Preet Singh Kohli
 
Introduction To Search - SEO 101
Introduction To Search - SEO 101Introduction To Search - SEO 101
Introduction To Search - SEO 101
Andrew Zarick
 
Presentation on search engine optimization
Presentation on search engine optimizationPresentation on search engine optimization
Presentation on search engine optimization
Tech Mahindra Ltd.
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysis
shahroz10
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Theju Paul
 
Seo
Seo Seo
Social Media Copywriting Best Practices
Social Media Copywriting Best PracticesSocial Media Copywriting Best Practices
Social Media Copywriting Best Practices
Andrew Zarick
 
SEO - Search Engine Optimization by Hillary Godwin
SEO - Search Engine Optimization by Hillary Godwin SEO - Search Engine Optimization by Hillary Godwin
SEO - Search Engine Optimization by Hillary Godwin
hillary godwin
 
Domain value calculator
Domain value calculatorDomain value calculator
Domain value calculator
Alpha Click
 
Schema Tags In Seo
Schema Tags In SeoSchema Tags In Seo

What's hot (19)

Search Engine & Directory Submission Tips
Search Engine & Directory Submission TipsSearch Engine & Directory Submission Tips
Search Engine & Directory Submission Tips
 
SEO Overview
SEO OverviewSEO Overview
SEO Overview
 
SEO All in One Webmaster Tools - 50+ Tools
SEO All in One Webmaster Tools - 50+ ToolsSEO All in One Webmaster Tools - 50+ Tools
SEO All in One Webmaster Tools - 50+ Tools
 
Beginner Search Marketing
Beginner Search MarketingBeginner Search Marketing
Beginner Search Marketing
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Domain Authority and Page Authority
Domain Authority and Page AuthorityDomain Authority and Page Authority
Domain Authority and Page Authority
 
Search engine marketing
Search engine marketingSearch engine marketing
Search engine marketing
 
How to Improve Your SEO
How to Improve Your SEOHow to Improve Your SEO
How to Improve Your SEO
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
Sahejpreet SEO basics
Sahejpreet SEO basicsSahejpreet SEO basics
Sahejpreet SEO basics
 
Introduction To Search - SEO 101
Introduction To Search - SEO 101Introduction To Search - SEO 101
Introduction To Search - SEO 101
 
Presentation on search engine optimization
Presentation on search engine optimizationPresentation on search engine optimization
Presentation on search engine optimization
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysis
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Seo
Seo Seo
Seo
 
Social Media Copywriting Best Practices
Social Media Copywriting Best PracticesSocial Media Copywriting Best Practices
Social Media Copywriting Best Practices
 
SEO - Search Engine Optimization by Hillary Godwin
SEO - Search Engine Optimization by Hillary Godwin SEO - Search Engine Optimization by Hillary Godwin
SEO - Search Engine Optimization by Hillary Godwin
 
Domain value calculator
Domain value calculatorDomain value calculator
Domain value calculator
 
Schema Tags In Seo
Schema Tags In SeoSchema Tags In Seo
Schema Tags In Seo
 

Similar to Search Engine Optimization

seo company in surat
seo company in suratseo company in surat
seo company in surat
SassyinfotechPVT
 
Seo
SeoSeo
1629885596 seoppt1 130303013241-phpapp02
1629885596 seoppt1 130303013241-phpapp021629885596 seoppt1 130303013241-phpapp02
1629885596 seoppt1 130303013241-phpapp02
DpSaini1
 
Seo
SeoSeo
Binance Supports Number
Binance Supports NumberBinance Supports Number
Binance Supports Number
kanha lal
 
SEO PPT
SEO PPTSEO PPT
SEO
SEOSEO
SEO PPT
SEO PPTSEO PPT
SEO PPT
princebhola
 
What is SEO/SEM?
What is SEO/SEM?What is SEO/SEM?
What is SEO/SEM?
Royal Cyber Inc.
 
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO CycleSeo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
jagadish thaker
 
SEO presentation
SEO presentationSEO presentation
SEO presentation
arniontech
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)
Harshita Srivastava
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Metasense Marketing
 
Search Engine Optimization 101.pdf
Search Engine Optimization 101.pdfSearch Engine Optimization 101.pdf
Search Engine Optimization 101.pdf
Shristi Shrestha
 
Seo Report
Seo ReportSeo Report
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Fullhouse
 
Be Search Able
Be Search AbleBe Search Able
Be Search Able
ridhoputradi
 
Be Search Able
Be Search AbleBe Search Able
Be Search Able
ridhoputradi
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Infyways Solutions Private Limited
 
1 SEO
1  SEO1  SEO

Similar to Search Engine Optimization (20)

seo company in surat
seo company in suratseo company in surat
seo company in surat
 
Seo
SeoSeo
Seo
 
1629885596 seoppt1 130303013241-phpapp02
1629885596 seoppt1 130303013241-phpapp021629885596 seoppt1 130303013241-phpapp02
1629885596 seoppt1 130303013241-phpapp02
 
Seo
SeoSeo
Seo
 
Binance Supports Number
Binance Supports NumberBinance Supports Number
Binance Supports Number
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
 
SEO
SEOSEO
SEO
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
 
What is SEO/SEM?
What is SEO/SEM?What is SEO/SEM?
What is SEO/SEM?
 
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO CycleSeo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
 
SEO presentation
SEO presentationSEO presentation
SEO presentation
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Search Engine Optimization 101.pdf
Search Engine Optimization 101.pdfSearch Engine Optimization 101.pdf
Search Engine Optimization 101.pdf
 
Seo Report
Seo ReportSeo Report
Seo Report
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Be Search Able
Be Search AbleBe Search Able
Be Search Able
 
Be Search Able
Be Search AbleBe Search Able
Be Search Able
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
1 SEO
1  SEO1  SEO
1 SEO
 

Recently uploaded

No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 

Recently uploaded (20)

No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 

Search Engine Optimization

  • 2. Traffic Source  Tell a Friend  Send SMS  Social Network  Email  Banners  Advertisement
  • 3. Any Idea To More People Visit Your Website ? Can Any One tell us what is the actual source of traffic ?
  • 4. Actual Source of traffic Search Engine
  • 5. Definition : An internet based tool that searches an index of documents a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billion of pages on the internet . What is search engine ?
  • 6. Common Characteristics of Search Engine  Spider, Indexer, Database , Algorithm  Find matching documents & display them according to relevance Frequent updates to documents searched & ranking algorithm Strive to produce “better”, more relevant results than competitors
  • 8.
  • 9. Keywords Any query we write to get some results on search engines &it display automatically that query on below is called Keyword
  • 10. Search Engine Optimization  ON PAGE SEO  OFF PAGE SEO
  • 11.  ON Page Optimization is a technique of SEO in which we done on the pages of the website  In ON Page SEO design website SEO friendly On Page SEO
  • 12. Search Engine Optimization ON Page SEO  Design  Page Layout  Navigation  Articles  Keywords  Description  Article should be optimized
  • 13. OFF PAGE SEO OFF Page Optimization is a technique of SEO in which we covers activity that takes place else where(e.g. Link building )outside the website. In the OFF Page SEO we doesn’t change the website. We Change back Linking options .
  • 14. Search Engine Optimization OFF Page SEO  SITE SUBMISSION OF GOOGLE & TOP SEARCH ENGINE  SITEMAP SUBMISSION GOOGLE WEBMASTERS , BING MASTERS  FEED SUBMISSION, DIRECTORY SUBMISSION  BLOG SUBMISSION , ARTICLE SUBMISSION  SOCIAL N/W , SOCIAL BOOK MARKING