SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.

1. SEO for Bloggersand other stuffDennis Goedegebuure@thenextcornerThenextcorner.net

2. IntroductionDennis GoedegebuureDirector SEO eBay IncResponsible for SEO Strategy for Global Platform9 years with eBay5 years in the US

3. What can SEO do for you?When successful, SEO can get you significant more traffichttp://thenextcorner.net/wireless-switch-dell-latitude-e4300/

4. The Future Of Your BusinessSEO is NOT a business modelSEO is NOT a business model

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6. Search Engine Quality GuidelinesAll major search engines have documentation Bing: www.bing.com/community/site_blogs/b/webmaster/archive/2009/09/03/search-engine-optimization-for-bing.aspxGoogle: www.google.com/support/webmastersYahoo: help.yahoo.com/l/us/yahoo/search/basics/basics-18.html

7. Google Webmaster GuidelinesWhat To DoMake a site with a clear hierarchy and text links. Every page should be reachable from at least one static text linkCreate a useful, information-rich site, and write pages that clearly and accurately describe your contentThink about the words users would type to find your pages, and make sure that your site actually includes those words within itMake sure that your <title> elements and ALT attributes are descriptive and accurateOffer a site map to your users with links that point to the important parts of your siteMake use of the robots.txt file on your web server

8. Google Webmaster GuidelinesWhat To DoMake a site with a clear hierarchy and text links. Every page should be reachable from at least one static text linkCreate a useful, information-rich site, and write pages that clearly and accurately describe your contentThink about the words users would type to find your pages, and make sure that your site actually includes those words within itMake sure that your <title> elements and ALT attributes are descriptive and accurateOffer a site map to your users with links that point to the important parts of your siteMake use of the robots.txt file on your web server

9. Google Webmaster GuidelinesWhat To AvoidDon't deceive your users or present different content to search engines than you display to usersDon't participate in link schemes designed to increase your site's ranking or PageRankAvoid hidden text or hidden linksDon't use cloaking or sneaky redirectsDon't load pages with irrelevant keywordsDon't create multiple pages, subdomains, or domains with substantially duplicate contentAvoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds valuehttp://www.google.com/support/webmasters/bin/answer.py?answer=35769#1

10. Google Webmaster GuidelinesWhat To AvoidDon't deceive your users or present different content to search engines than you display to usersDon't participate in link schemes designed to increase your site's ranking or PageRankAvoid hidden text or hidden linksDon't use cloaking or sneaky redirectsDon't load pages with irrelevant keywordsDon't create multiple pages, subdomains, or domains with substantially duplicate contentAvoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds valuehttp://www.google.com/support/webmasters/bin/answer.py?answer=35769#1

11. How Search Engines WorkIndexingRankingCrawlingDiscover & follow links

12. Check robots rules

13. Bandwidth considerations

14. URL issues (infinite, redirects, dynamic)

15. Duplication

16. Content extraction

17. Topic association

18. Web-wide value

19. Relevance

20. Value

21. Uniqueness

22. DisplaySEO comes down to 2 AspectsDiscoveryIf your pages don’t get discovered, you won’t get any search trafficIf you block access to your site, crawlers won’t discover your contentRelevanceHow relevant is your content to the query a user is searching forIf your cooking site ranks for Credit Card, you might be considered a spammer

23. Google is changing…Fast…Back-end InfrastructureCaffeineMayDayPandaFront-end UIOne-BoxLeft RailInstant SearchPersonalizedLocalSocial

24. Front End UI Changes

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28. SEOmoz Ranking FactorsYearly survey and data analytics to construct how search engines rank websitesSurvey among 130+ SEO professionals -> Opinion!Data study on 10K+ randomly sampled keywordshttp://www.seomoz.org/article/search-ranking-factors

29. SEO Ranking Factors

30. SEO Ranking factors frameworkDiscoveryRelevanceTacticProjects to improveLinking Internal links

31. External LinksURL structure Canonical URL

32. Keyword richMeta Tags Page title

33. VerificationPage Content Unique content

34. Semantic mark upFeedsSitemapsLinks

35. Links – Internal & external LinksLinks are still major ranking factor in SEOInternal Links; Site hierarchy & Taxonomy External Links; hard to get, no control over Anchor textDon’t buy Links! Earn editorial Links by being remarkable! 22

36. Webmaster GuidelinesMake a site with a clear hierarchy and text linksUse text instead of images to display important names, content and linksNext step: Which pages have incoming links?Webmaster CentralReferral trafficRank pages with links from high to lowGroup pages on topicsInterlink relevant pagesBuild strong hierarchy in site structureUse keyword rich anchor tags

37. Link research Google Webmaster Tools

38. Referral traffic = External Link

39. Link Research Using ToolsYahoo Site ExplorerOpen Site ExplorerMajesticSEO

41. Yahoo Site Explorerhttp://siteexplorer.search.yahoo.com/Demo

42. Open Site Explorerhttp://www.opensiteexplorer.org/

43. Open Site Explorer

44. MajesticSEOhttps://www.majesticseo.com/

45. MajesticSEO

49. MajesticSEO

50. MajesticSEO

51. Internal Cross LinkingWordpress SEO smart linksLet’s you set up keywords that will automatically link to a location on your sitehttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links

52. Link Magnets; using remarkable content to pull more linksSorts of link bait:Contests

53. Lists

54. First time

55. Give value

56. Cool

57. Design

58. Shock

59. Controversy

60. Insulthttp://www.digital-photography-school.com/long-exposure-photographyhttp://www.problogger.net/archives/2009/01/24/the-day-250000-people-showed-up-at-my-blog-case-study/

62. Link Magnets90 links1,210 linkshttp://www.digital-photography-school.com/long-exposure-photographyhttp://www.problogger.net/archives/2009/01/24/the-day-250000-people-showed-up-at-my-blog-case-study/

64. Link Building through Pictureshttp://thenextcorner.net/sydney-night-photos/

65. Google Alert in GReader

66. Link Building through Pictures

67. Guest BloggingBuild links through guest bloggingUse your best contentLink to relevant resourcesPay attention to your Biohttp://www.twitip.com/why-twitter-will-go-mainstream-in-2009/

69. SEO Ranking factors frameworkDiscoveryRelevanceTacticProjects to improveLinking Internal links

70. External Links

71. Internal Link (Plugins)

72. External links

73. Link bait

74. Guest bloggingURL structure Canonical URL

75. Keyword richMeta Tags Page title

76. VerificationPage Content Unique content

77. Semantic mark upFeedsSitemapsURL

78. URL structure – Control through Permalink settingshttp://thenextcorner.net/5000-miles-journey-of-a-keyboard/

79. common words like “what”, “you” or “can” out of your post slug to make it more search engine friendlyhttp://www.vretoolbar.com/news/2007/04/01/seo-slugs-wordpress-plugin/

80. URL structure – Control through Permalink settingshttp://www.thenextcorner.com/2010/03/fish-free-wifi.html VShttp://thenextcorner.net/men-macro/

81. Date based URL’s vs keywords Through Advanced segments in Analytics, I can break out all traffic on publication dates

82. Date based URL’s vs keywords

83. CanonicalizationEach page should only have one URLEach specific combination of content should only have one URLhttp://www.example.com/?id=1&p=2http://www.example.com/?p=2&id=155

84. Rel CanonicalIf you cannot prevent duplicate content, pick a canonical version, and use Rel Canonical to point duplicates to the Canonical URL<link rel=“canonical” href=“http://example.com/canonical-url/”/>Solution: Canonical URL in Plug-inhttp://yoast.com/wordpress/seo/56

85. SEO Ranking factors frameworkDiscoveryRelevanceTacticProjects to improveLinking Internal links

86. External Links

87. Internal Link (Plugins)

88. External links

89. Link bait

90. Guest bloggingURL structure Canonical URL

91. Keyword rich

92. SEO-slug plugin

93. Canonical tag plugin

94. date vs. non date URL’sMeta Tags Page title

95. VerificationPage Content Unique content

96. Semantic mark upFeedsSitemapsMeta tags

97. Meta TagsMeta tags are HTML elements used to provide structured metadata about a web page<head><title>eBay Daily Deal: Great items, deep discounts, and free shipping</title><meta name=“description” content=“Attention dealhunters: Save money on eBay with the Daily Deal. Check back every day for great items, deep discounts, and free shipping.”><meta name=“keywords” content=“deal, deals”></head>

98. Meta TagsDoes the result inspire to click?

99. How to construct titles61

100. Short inspiring titles70 Characters Google Title only shows 70 charactersViral spreading easier if you leave room for RTCanon 5200mm F14 SLR DSLR Lens http://bit.ly/8v140T What a BEAST! @probloggerThink about:Short URL: 20-26 characters

101. RT @username: 12-15 characters

102. Twitter only allows 140 charactersImportant Meta Tags – Page Title & Meta Description63

103. SEO for Wordpress by Yoast64

104. Site Verification

105. SEO Ranking factors frameworkDiscoveryRelevanceTacticProjects to improveInternal Link (Plugins)

106. External links

107. Link bait

108. Guest bloggingLinking Internal links

109. External LinksURL structure Canonical URL

110. Keyword rich

111. SEO-slug plugin

112. Canonical tag plugin

113. date vs. non date URL’sMeta Tags Page title

114. Verification

115. SEO for Wordpress from Yoast.com

116. Site verificationPage Content Unique content

117. Semantic mark upFeedsSitemapsContent & Elements

118. People Scan Pages

119. Content ElementsUse H1 – H6 where relevantUse Imageshttp://customblogging.com/seomike/archives/seo-tips-tricks/strategically-placed-faces-help-conversion

120. Learn from Newspapershttp://thenextcorner.net/uploads/2009/02/new-york-times-21-january-obama.jpg

121. Review Content through SEO-Plugin

122. Accidental Blogging Successhttp://thenextcorner.net/wireless-switch-dell-latitude-e4300/

124. Provide Value

125. Keyword Analytics

126. Follow up on Successhttp://thenextcorner.net/wireless-switch-dell-latitude-e6410/

127. Content PlanningUnique for travel industry in The Netherlands

128. Image Optimization

129. #1#2

130. Image OptimizationFile name: Graffiti-New-York_Usual-Suspects.jpgAlt text: Graffiti New York Usual Suspects New York fotosText on pagehttp://thenextcorner.com/2007/10/new-york-fotos/