Three Pillars of SEO

The Three Pillars of Search Engine Optimization

SEO Pillars The ranking of your site resides on three pillars - your domain ’ s authority with search engines, your on-site optimization and your backlinking strategy. 1. Domain 2. On-Site 3. Off-Site

Domain ,[object Object],[object Object],[object Object],Domains that already have a history with links for specific keywords are more valuable than a new domain since they have already established some authority with the search engines. New domains are much more difficult to get ranked than they were in the past.

Site Hierarchy ,[object Object],[object Object],[object Object],The site hierarchy is a key element that indicates to search engines the importance of the content on your site. A home page with many sub-pages works well. Incorporate design features like “ fat footers ” to link to many pages.

Site System ,[object Object],[object Object],[object Object],It ’ s key that your site “ roll out the red carpet ” for a search engine utilizing best practices - robots.txt files, XML sitemaps and valid HTML.

Page Construction ,[object Object],[object Object],[object Object],How your content is displayed and utilizing HTML elements effectively can improve the chances of your content being indexed accurately.

Keywords ,[object Object],[object Object],[object Object],[object Object],Keyword analysis and effective use within the content will ensure that the search engines index your page for the right keywords.

Recency ,[object Object],[object Object],[object Object],Focusing your content and updating it frequently will “ feed ” the search engines and ensure that they keep coming back to reindex your site. You build authority.

Off-Site ,[object Object],[object Object],While on-site optimization ensures that your content is indexed for the appropriate keywords, ranking depends on how other sites link to your content.

Promotion ,[object Object],[object Object],[object Object],Promotion is key to your content being discovered and talked about. The more your content is discovered and linked to, the greater its authority and rank.

Strategies ,[object Object],[object Object],[object Object],Utilizing formats like video, audio, infographics and other methods that are viral and easily distributed on the web will get your content found easier... without as much competition.

@douglaskarr ,[object Object],[object Object],[object Object],[email_address] For more information, contact Douglas Karr at DK New Media. We help companies reach their marketing potential.

Three Pillars of SEO

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