A search engine is designed to search for information on the World Wide Web by using a spider to index web pages and store them in a database. The search engine then uses algorithms to find matching documents for search queries and displays results according to relevance. SEO, or search engine optimization, is the process of improving the visibility of a website in un-paid search engine results. It involves on-page and off-page optimization techniques to increase search engine rankings and attract relevant traffic. Common metrics for measuring SEO success include increased keyword rankings, website traffic, and revenue.

2.  A search engine is designed
to search for information on
the World Wide Web.
 A list of results (SERPs).
 The web pages, images,
information and other types
of files.

4.  Spider, Indexer, Database, Algorithm.
 Find matching documents and display them
according to relevance.
 Frequent updates to documents searched and
ranking algorithm.
 Strive to produce “better”, more relevant
results than competitors.

6.  SEO provides a high ROI.
 SEO will help people to find your website
 SEO builds trust
 SEO helps build your brand
 SEO is a long-term strategy
 SEO attracts relevant traffic with high conversion potential
 SEO is cost effective
 SEO beats paid traffic
 Your SEO person is a „Secret Weapon‟

7. SEO is the process of
improving the visibility
of a website or a web
page in a search
engine's "natural," or
un-paid, search results.

8.  Identify target audience
(research)
 Do on-page and off-page
tasks to increase search
engine rankings
 Track progress and adjust as
necessary.

9. SEO has traditionally divided into two main
categories.
 On-Page Optimization
what can be done on the pages of the
website itself.
 Off-Page Optimization
what can be done elsewhere not in the
page.

10.  Content Optimization
 Keyword Optimization
 Title Optimization
 Meta Tags Optimization
 Important HTML Tags
 Link Optimization
 Image Optimization
 Site Map

16. Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-Page & Off-Page Optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing.

17.  Keyword Ranking
 Website Traffic
 Popularity among competitors
 Increase in "Share of Traffic" per keyword
 Increased Revenue per keyword
 Increase in Impressions
 Increase in Google Pagerank
 Lower dependence on Paid Search