Improve the visibility of your website. Learn some sure-fire ways to improve where your website is listed in Google’s search engine results. You’ll walk away with techniques you can immediately implement on your Web sites. We’ll demonstrate the best ways to use titles, links, Google’s keyword tool, and discuss best practices for using social networking sites to drive traffic to your website. Gibbons Digital
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
This presentation will help you to understand the technical difficulties that you may come across while optimizing a website for search engines and how to overcome them.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
This presentation will help you to understand the technical difficulties that you may come across while optimizing a website for search engines and how to overcome them.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy. Improve your access to job postings and company research, share and demonstrate your expertise, and implement a professional online presence to connect with hiring managers, recruiters and career contacts.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Top 25 Most Beautiful Real Estate Websites 2014Placester
Your real estate website is more than just a place where folks can search through your listings: it’s a representation of your business and the quality of service you deliver. We’ve put together this list of the 25 most beautiful real estate websites for 2014. Agent sites, broker sites, hotel sites, international sites….so long as they focus on properties, they’re included. Enjoy! (And let us know what you think in the comments section below.)
Godwin's Law states, "As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1." Lately, no internet discussion about Donald Trump can be complete without at least one reference to Hitler. I've been asked by several people to evaluate these comparisons, so I designed these slides to accompany a recent lecture comparing Donald Trump and Adolf Hitler, noting similarities, differences, and nuances.
If this subject interests you, check out the lecture on my YouTube channel:
https://www.youtube.com/watch?v=TA_cZxMu2b0
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. 2
Search
Engine
Op0miza0on
• The
Search
Landscape
•
How
Search
Engines
Work
•
Building
SEO’d
Sites
•
Conduc0ng
Keyword
Research
•
Link
Building
Strategies
•
Social
Media
&
the
Web’s
Influencers
18. 18
Building
SEO’d
Sites
— Crawlability
— Understand
your
keywords
— Claim/set-‐up
your
Google
business
lis0ng
— Op0mize
your
website
— Measure
and
adjust
69. 69
Social
Media
— Social
Media
Op0miza0on
(SMO)
is
the
new
SEO,
or
rather
two
halves
of
a
whole.
— SMO
is
the
distribu0on
of
social
objects
(videos,
blog
posts,
tweets,
Facebook
updates)
so
that
they’re
op0mized
to
rise
to
the
top
of
any
related
search
query,
where
and
when
it
is
performed.
— We
will
cover
op0miza0on
–
page
0tles,
descrip0ons
and
tags.
— SEO
+
SMO
=
Amplified
findability
in
the
tradi0onal
and
social
web.
70. 70
It’s
Huge
— Facebook:
1,000,000,000
ac0ve
users
— Twioer:
175,000,000
ac0ve
users
— LinkedIn:
150,000,000
registered
users
— Pinterest:
8,000,000
ac0ve
users
— Blogs:
346,000,000
people
read
blogs
every
day
— YouTube:
800,000,000
unique
visitors
last
month
71. 71
Gepng
Started
-‐
Social
Media
Plan
— Define
the
goals
for
social
media
— increasing
sales,
brand
awareness
/
engagement
or
simply
more
people
who
“like”
or
“follow”
your
business
— Create
your
plan
–
align
with
marke0ng
calendar
— Iden0fy
the
most
important
keywords
for
your
business.
Use
these
consistently
in
all
posts,
tweets,
updates.
— Set-‐up
your
profiles
and
pages
and
start
pos0ng
— Ensure
you
have
a
consistent
design/branding
across
all
plaqorms
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
72. 72
Social
Media
Plan
— Listen
to
what’s
already
out
there:
— Set-‐up
Google
Alerts
for
all
your
keywords,
your
compe0tors,
your
own
company
name,
your
personal
name,
etc.
— Use
Social
Men0on
to
search
social
media
for
men0ons
of
your
organiza0on
/
compe00on
— Use
Google
Search
and
Google
Blog
Search
to
find
bloggers
and
other
content
creators
in
your
space
— Use
Muck
Rack
to
find
journalists
73. 73
Social
Media
Plan
— Create
your
Content
Calendar
For
Pos0ng
— Define
5-‐6
content
categories
— Set-‐up
a
3-‐month
calendar
— Add
your
key
offline
events
and
any
milestones,
holidays,
etc.,
— Align
with
your
marke0ng
calendar
— Content
should
be
a
mix
of
original
content/images,
news
updates
and
curated
content/images
75. 75
Social
Media
Plan
— Set-‐up
your
profiles
and
pages
and
start
pos0ng
— Ensure
you
have
a
consistent
design/branding
across
all
plaqorms
— Set-‐up
Google
Analy0cs
to
monitor
web
traffic
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
— Set-‐up
and
use
a
dashboard
(Hootsuite,
etc.)
to
manage
your
social
media
updates
76. 76
Why
Use
Facebook
— Increase
visibility
— Connect
with
customers
— Increase
engagement
— Promote
your
brand
— Create
a
community
— Promote
and
manage
events
— Give
back
to
loyal
customers
through
special
offers
and
discounts
77. 77
Engage
and
grow
your
following
— Write
interes0ng
and
relevant
posts
will
encourage
followers
to
engage
with
your
posts
— Liking,
commen0ng
and
sharing
are
important
— Facebook
uses
the
level
of
engagement
to
determine
how
many
people
see
your
posts
— Reveal
the
human
side
of
a
company,
give
it
personality
— Provide
useful
informa0on
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐0me
— Have
a
plaqorm
for
announcing
news,
promo0ons,
events
81. 81
Twioer
— Microblogging
site
that
enables
users
to
send
and
read
other
users’
updates
(known
as
tweets)
— Text
based
posts
— 160
characters
total
— 20
for
username,
140
for
message
text
— Updates
appear
on
the
user’s
profile
page
and
are
delivered
to
other
users
who
have
signed
up
to
receive
them
(followers)
82. 82
Twioer
— An
informa0onal
tool
–
provides
informa0on
to
others
— A
conversa0onal
tool
–
respond
to
other
people’s
tweets
and
engage
in
dialogue
— Great
way
to
network
and
communicate
with
new
and
old
contacts
— You
choose
the
message,
not
the
recipient
83. 83
Engage
and
grow
your
following
— Listen!
— Set
up
simple
searches
that
allow
you
to
hear
men0ons
of
your
company
— Twioer
is
a
real-‐0me
opportunity
to
listen
in
on
the
conversa0ons
of
200
million
users
— Serve
as
a
resource
— Provide
informa0on
that
helps
your
target
audience
in
a
quick,
easy-‐to-‐use
format
84. 84
— Ask
relevant
ques0ons
on
Twioer
and
consumers
are
happy
to
share
opinions
— People
like
being
asked
to
provide
input
on
topics
of
interest
— Thinking
of
offering
a
new
product
or
service?
Ask
for
input
beforehand
— Take
advantage
of
the
online
community
to
gain
feedback
and
generate
new
ideas
that
will
result
connect
with
the
audience
served
by
your
business.
Engage
and
grow
your
following
85. 85
Engage
and
grow
your
following
— Follow
people
–
they
might
follow
you
back
— Add
Twioer
link
to
your
website
homepage
— Include
Twioer
icon
on
ALL
materials
that
reach
your
target
market
86. 86
Engaging
on
LinkedIn
–
Status
Updates
— Share
links
to
interes0ng
ar0cles,
websites
or
video
you
have
found
that
some
individuals
in
your
network
might
appreciate.
Try
to
use
words
that
grab
the
readers
and
encourage
them
to
click
the
link.
— Pose
a
ques0on
that
could
lead
to
solving
a
problem
you
have,
like:
"Anyone
know
about…?"
— Conduct
an
informal
poll
rela0ng
to
a
topic
that
is
of
interest
to
you,
such
as:
"What
interest
rates
are
you
seeing
for
lines
of
credit
in
the
current
environment?"
86
87. 87
Engaging
on
LinkedIn
–
Status
Updates
— Men0on
a
person
or
a
situa0on
that
might
be
helpful
to
some
of
your
connec0ons,
like:
"I
just
met
with
John
Jones
from
ABC
Company
and
found
out
….”
— Talk
about
an
event
you
are
aoending
or
have
aoended
to
encourage
involvement
and/or
ques0ons
about
what
you
learned
there.
— Use
the
"Like"
feature
when
you
see
a
helpful
update
from
one
of
your
connec0ons.
Doing
this
shares
that
update
with
your
en0re
network.
This
is
a
great
way
to
give
the
writer
of
the
helpful
update
exposure
to
your
network
that
he/she
wouldn't
normally
have.
87
89. 89
Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuni0es,
and
job
openings.
— Also
perfect
place
to
start
conversa0on
with
your
customers,
prospec0ve
clients,
job
seekers,
post
company
updates.
— Post
industry
ar0cles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— Analy0cs
pages
to
see
ac0vity
on
the
page.
89
91. 91
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interes0ng
and
beau0ful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Conceptually
similar
to
social
bookmarking
sites.
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
92. 92
Strategies
for
Pinning
— Build
your
brand
out,
share
interes0ng
and
relevant
content,
create
engagement
— Add
products
with
prices
to
drive
awareness
— Service
businesses
can
create
pos0ngs
with
infographics
that
contains
useful
informa0on
or
a
graphic
with
a
quote
— Post
videos
(hosted
on
YouTube)
— Add
links
to
your
pins’
descrip0ons
giving
your
business
the
benefit
of
your
links
carrying
over
with
your
pins
when
users
re-‐pin
them
92
94. 94
Blog
Content
— Answer
industry
ques0ons
— Comment
on
industry
news
— Provide
how-‐to
based
content
— Encourage
readers
to
comment
— Post
consistently
–
2
0mes
per
week
95. 95
Engage
and
grow
with
a
Blog
— Pose
Engaging
Ques0ons
-‐
At
the
end
of
a
post,
pose
a
brain-‐
s0mula0ng
ques0on.
—
Get
readers
to
offer
0ps
-‐
It
could
be
a
problem
that
you’re
facing,
or
something
your
customer
is
facing.
Make
it
a
contest;
publicly
credit
the
reader
with
the
best
0ps
on
your
blog
so
that
everyone
can
see.
— Start
With
An
Engaging
Opener
–
Your
opening
should
engage
the
reader
from
the
word
go,
something
that’ll
ignite
their
curiosity,
mo0vate
their
thought
process
and
get
them
engaged.
Make
your
opener
funny,
insighqul,
wioy
and
outrageous
if
need
be.
—
96. 96
Engage
and
grow
with
a
Blog
— Make
The
Content
Graphically
Vivid
-‐
Paint
a
picture
with
your
words,
and
draw
people
into
the
scene
you’re
pain0ng.
— Write
in
your
speaking
voice,
as
though
you’re
chapng
with
friends.
— Provide
A
Conclusion
–
sum
up
the
essence
of
your
ar0cle
in
a
short
conclusion.
Your
conclusion
should
ideally
0e
up
your
points
together
and
provide
a
short
glimpse
of
what
the
ar0cle
is
all
about.
98. 98
YouTube
— YouTube
is
a
video
sharing
website
on
which
users
can
upload
and
share
videos
99. 99
Engaging
with
YouTube
— Powerful,
on-‐demand
communica0on
channel
— Market
your
business
to
millions
of
people
at
virtually
no
cost
— Build
more
personal
rela0onships
with
your
current
client
base
— Inform,
Educate,
Entertain
— Good
content,
plan
ahead,
don’t
blatantly
market,
keep
it
short
— Curate
exis0ng
videos
if
you
don’t
have
your
own
100. 100
Engaging
with
YouTube
— Setup
a
branded
channel
using
your
colors
and
logo
— Allows
users
to
subscribe
to
your
content
and
the
op0on
to
search
just
your
uploaded
content
— Engage
With
the
YouTube
Community
— Check
out
other
videos,
favorite
appropriate
videos
and
make
suitable
YouTube
“friends.”
— Use
tags
and
categories
to
iden0fy
your
videos
— Promote
your
videos
elsewhere
(blog,
FB,
etc.)
— Run
contests,
giveaways,
have
calls
to
ac0on
— Keep
your
channel
current