Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
Are You Ready for the Era of Big Data and Extreme Information Management?John Mancini
This is the first part of a 5-part series on the Information Challenges facing organizations. A white paper describing these challenges can be found here - http://pages2.aiim.org/CIPWebPage_InfoProWP.html
What does it take to engage employees and customers?John Mancini
A discussion of 1) how the nature of work is changing due to massive technology change; 2) why employee and customer engagement needs to be a key strategy in leveraging this technology change; and 3) why organizations need to take seriously the work assumptions of the Facebook generation and radically more demanding expectations of customers.
Is IT Really the Villain? - Future of Technology in the EnterpriseJohn Mancini
Is IT the Villain? - The Future of Technology in the Enterprise -- A summary of my keynote presentation at the CITE Conference and Expo in San Francisco. How do organizations deal with the advantages of social, mobile, and consumer technologies without losing control?
Why Should Consultants and Systems Integrators Become Certified Information P...John Mancini
How can AIIM's Certified Information Professional program help make your organization more effective? How can you use it to differentiate your firm in a very crowded IT solutions marketplace?
From Microfilm to Big Data - How Can One Brain Handle This Much Change Withou...John Mancini
How is Digital Disruption changing the role of Information in our organizations? How do we shift the focus from the "T"(technology) in IT to the "I" (information)?
Focus is on understanding Information Professionals and how they connect with solution providers.
This was presented at the Document Management Solution Providers Executive Forum (http://www.aiim.org/dmspef).
Australia Facebook Performance Report_June2013_Online Circle Digital Lucio Ribeiro
This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
Australia Facebook Performance Report_October2013_SocialPulse.CoLucio Ribeiro
This is our third report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
Don Draper's 3 Rules of Content MarketingJohn Mancini
A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.
From the JAMRS conference in March ’09. 90 minute overview of search engine optimization and paid search advertising for those who are new to search engine marketing.
Brief intro to the components of search engine marketing including: search engine optimization, paid search, and social media.
From a presentation to guests of FLS Marketing given in Toledo, OH on May 20, 2009
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Drive Website Traffic with Effective KeywordsScott Abel
Presented by Sonny Cohen at Web Content Chicago, June 17-18, 2008.
Learn how to increase search engine traffic to your site by understanding what makes an effective search engine keyword and how you discover the ones that work for you. This combination seminar and hands-on workshop gives you the keys and puts you in the driver’s seat. You will leave with a set of tools and steps to help you grow your website traffic.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
This presentation took a look back at how SEO has been mostly viewed in the past, what it is now and how to measure your traffic on site with some basic reporting.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
How to create Content for Instagram - July 2018 Lucio Ribeiro
Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
Original piece by: https://www.cbinsights.com/research/report/google-strategy-teardown
Artificial intelligence is the thread running throughout Google, including autonomous vehicles, enterprise cloud, and its new smartphone line.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Introduction
The Next Three Hours
Internet Marketing Solutions to fit Business Goals
• Web sites
• Advertising online
• Social Media
• Underutilised Online Strategies
14. SEO – What is Search Engine Optimisation?
IMA 1
20min
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
15. SEO – What is Search Engine Optimisation?
Working with Search Engines
IMA How they work?
16. SEO – What is Search Engine Optimisation? Working with Search Engines
Crawling the Web
Indexing Documents
Processing Queries
Ranking Results
Remember – Search Engines index, process and present pages not sites.
17. SEO – What is Search Engine Optimisation? Working with Search Engines
Store
19. SEO – What is Search Engine Optimisation?
The Online Circle’s 4C’s of SEO
Credibility Competition
Clarity Currency
20. SEO – What is Search Engine Optimisation?
Onsite SEO and Offsite SEO
21. SEO – What is Search Engine Optimisation? Onsite SEO
Basic Onsite SEO Factors
• Contextual Keywords
• Title Tag ( with Keyword)
• Meta Description ( Consistent with Title Tag)
• URL’s
• Keyword Density in body text
• H1/h2/h3 Tags ( with Keyword)
• Graphic Alt Text ( with Keyword)
• Keyword Hyperlinks (anchor Texts)
22. SEO – What is Search Engine Optimisation? Onsite SEO - Keywords
Google categorise pages in 3 levels
Navigational Kevin Costner
Informational Kevin Costner Biography
Transactional Kevin Costner DVD
23. SEO – What is Search Engine Optimisation? Onsite SEO
Title Tags
24. SEO – What is Search Engine Optimisation? Onsite SEO
Title Tags
Good practice
Short unique and good sales pitch (70 characters - around 8 words)
• Accurately describe the page's content
• Avoid using default or vague titles like quot;Untitled”
• Avoid keyword stuffing
• Create unique title tags for every page on your site
• Avoid using a single title tag across all of your site's pages or a large group of pages
25. SEO – What is Search Engine Optimisation? Onsite SEO
Description Tags
26. SEO – What is Search Engine Optimisation? Onsite SEO
Description Tags
Good practice
Short unique and good sales argument (Google allows around 160 characters)
• Accurately describe the page's content
• For humans and for search engines
• Connected to the Title
• Use unique descriptions for each page
27. SEO – What is Search Engine Optimisation? Onsite SEO
URL’s
28. SEO – What is Search Engine Optimisation? Onsite SEO
URL’s
29. SEO – What is Search Engine Optimisation? Onsite SEO
URL’s
Good practice
• Words rather than numbers.
• Provide one version of a URL to reach a document redirect www or non-www
(canonical) to concentrate all reputation 301 Redirections
30. SEO – What is Search Engine Optimisation? Onsite SEO
Canonical Redirection
These URLs are all different:
• www.example.com
• example.com
• www.example.com/ http://example.com/
• example.com/ 301
• www.example.com/index.html or
• example.com/index.html http://www.example.com/
• www.example.com/Home.aspx
• example.com/Home.aspx
31. SEO – What is Search Engine Optimisation? Onsite SEO
Canonical Redirection - What do I do?
1) Don’t Panic
2) Get your 301 in place
3) It’s an easy thing to do but it’s technical
32. SEO – What is Search Engine Optimisation? Onsite SEO
Sitemaps
33. SEO – What is Search Engine Optimisation? Onsite SEO
Robots
34. SEO – What is Search Engine Optimisation? Onsite SEO
404 pages Examples
35. SEO – What is Search Engine Optimisation? Onsite SEO
Quality Content
Good practice
• Offer exclusive content.
• Create content primarily for your users, not search engines
• Create fresh, unique content
Don’t Do
• Duplicate Content.
• Stuffing
• Cloaking
• Having blocks of text like quot;frequent misspellings used to reach
this pagequot; that add little value for users
36. SEO – What is Search Engine Optimisation? Onsite SEO
Anchor Text / Anchor Links
37. SEO – What is Search Engine Optimisation? Onsite SEO
Anchor Text / Anchor Links
Good practice
• Descriptive text
• Think about anchor text for internal links too
Read all about Internet Marketing.
Instead of
Read all about Internet Marketing Academy here.
38. SEO – What is Search Engine Optimisation? Offsite SEO
Basic Offsite SEO Factors
• Competition Analysis – CI
• Link Building
39. SEO – What is Search Engine Optimisation? Offsite SEO
Link Building
The Good
The Bad
The Ugly
40. SEO – What is Search Engine Optimisation? Offsite SEO
Building Links Strategies
• Blogging about new content or services
• Social Media
• Online PR
• Promotions
• Add your business to the local council or association
• Add your business to Google Maps / Google Local / Google Base
• Exchange IDEAS (not links) with your peers
41. SEO – What is Search Engine Optimisation?
Remember
• 4 C’s Optimisation
• SEO is not free (but it can deliver a high ROI)
• SEO is a tactic but it requires a strategy
• SEO is an asset - building it takes time
• SEO changes constantly (keep updated)
• No one can guarantee a #1 ranking on Google.
42. SEO – What is Search Engine Optimisation? Management of efforts
ROI on SEO – Management of Efforts
1. Establish Your Benchmark Positioning (ranking)
1. Measure from time to time
2. Pages indexed
3. Monthly traffic stats
4. Referring Keywords
5. Establishing a larger number of touch points
6. Conversion rate
53. Websites – Site Structure and Content – Using analytics to improve your site
54. Websites – Site Structure and Content – Using analytics to improve your site
55. Websites – Site Structure and Content – Videos and other tools
Product listing
Yahoo Tools
Live tools
Profile Hub
Images
Images
Maps and local Business
56. Websites – Advertising Online
IMA 3
30 min
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
57. Websites – Advertising Online – Banner ads
Media Plan
- Objectives
- Target Market
- Where do they hang out?
60. Websites – Advertising Online – PPC advertising
Pay per click Advertising
Steps:
1) Decide Goals
2) Decide Targets – Location, age, gender
3) Create Ads based on goals and target
4) Choose Keywords that will trigger your ads
5) Narrow by match types – Broad match | “Exact Match” | [exact term]
6) Decide on negative keywords
7) Daily budget
8) $ Click amount
9) Review
61. Websites – Advertising Online – PPC advertising
Pay per click Advertising
Tips to boost :
1. Be careful with Broad Match
2. Be smart with your negative
3. Test different ads
4. Build separate campaigns for search and for contextual
5. Build a specific landing page
6. Build a relationship – free is the new currency
68. Social Media – Is Commercially Worth?
Social Media – Is it commercially worthwhile?
Companies are using social media for:
•Brand awareness
•Relationship with customers
•News generation
•Influence buy decisions
•Research
•Market Test
•Lowering Costs
70. Social Media – Other applications
Applications you should be aware of
71. Social Media – An integrated case study
FG Roberts – Manufacturer of Gluten Free Products
Goal: Sell more product
Strategic Objective: Build a Thought Leadership Position
Strategy
Step1) Build an online presence
Step2) Consolidate reputation
Step3) Convert Online reputation to commercial value
72. Social Media – An integrated case study
FG Roberts – Manufacturer of Gluten Free Products
Blog –www.glutenfreehealth.net This is Social Media....
Online Articles
Dedicated YouTube channel
Guest writer to nr 1 content website
73. Internet Marketing – Underutilized Strategies
IMA 5
30 min
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
81. Marketing Oriented Options. Online Reputation
Digital Brand Management
1. Monitor.
• Be selective
2. Influence.
• Not always easy – eg. Wikipedia
3. Be Pro-Active
• Initiating is better than responding.
83. Marketing Oriented Options. Viral
Viral Marketing
1. Meeting a business objective.
2. Must be of interest. It can be:
1. Funny.
2. Informative
3. Interesting
4. Unique
3. Getting it started
1. Influencers
84. Internet Marketing – Your Next Steps
IMA 6
5 min
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
86. IMA
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
www . Internet Marketing Academy . com . au
www . The Online Circle . com
www . marketingeasy. net
Jeff Richardson Lucio Ribeiro
87. Jeff Richardson
IMA
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
Managing Director
(B) +61 3 9016 9530
(M) 0423 694 338
via Skype: onlinecircle
email: jeff@theonlinecircle.com
twitter.com/JeffR_Melb_AU
linkedin.com/in/theonlinecircle
88. Lucio Ribeiro
IMA
Internet Marketing Academy
De-mystifying Internet Marketing for business people.
Managing Director
(B) +61 3 9016 9530
(M) 0434 376 102
via Skype: lucio.dias.ribeiro
email: lucio@theonlinecircle.com
twitter.com/lucio_ribeiro
linkedin.com/in/luciodiasribeiro