SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search Rhea Drysdale
My review signals and techniques presentation from SMX West 2011 on Ratings, Reviews & Reputation: Their Growing Impact On Search. To get full session coverage, visit: http://outspokenmedia.com/k0vf
On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search Rhea Drysdale
My review signals and techniques presentation from SMX West 2011 on Ratings, Reviews & Reputation: Their Growing Impact On Search. To get full session coverage, visit: http://outspokenmedia.com/k0vf
On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
By now everyone knows the value of Search Engine Optimization (SEO).
There are a lot of optimization tools out there and free optimization tools are a dime a dozen. Knowing exactly what free tools are the best is the real challenge.
What is important in optimization of a college websites is actually different than most websites.
In this session, James talks through what is important in optimizing college websites so that when you evaluate SEO tools you will be better able to pick the right one. After that he covers some of the best free tools for you and how to use them.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Webuquerque SEO Presentation - July 1, 2009skyhawk133
Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
Simple steps you can use to improve your company website's SEO, including how blogging and social media can improve your search engine rank. A beginner's guide to understanding SEO.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Geo-fencing for mobile applications,for tracking the employees,loved once,assets etc...In this presentation,Geo-fencing methodology,how its work how can create fence rea etc..
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
By now everyone knows the value of Search Engine Optimization (SEO).
There are a lot of optimization tools out there and free optimization tools are a dime a dozen. Knowing exactly what free tools are the best is the real challenge.
What is important in optimization of a college websites is actually different than most websites.
In this session, James talks through what is important in optimizing college websites so that when you evaluate SEO tools you will be better able to pick the right one. After that he covers some of the best free tools for you and how to use them.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Webuquerque SEO Presentation - July 1, 2009skyhawk133
Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
Simple steps you can use to improve your company website's SEO, including how blogging and social media can improve your search engine rank. A beginner's guide to understanding SEO.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Geo-fencing for mobile applications,for tracking the employees,loved once,assets etc...In this presentation,Geo-fencing methodology,how its work how can create fence rea etc..
Atlas Ad-Serving Server - Advertising at scale at FacebookTrieu Nguyen
Facebook's Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads across digital (i.e., not just on Facebook). Atlas operates separately from Facebook, does not access personal information from the social network or share marketing data with Facebook.
Location based targeting technologies for mobile advertisement pptYiwei Chen
This deck summarizes at high level the commonly used location based targeting technologies for mobile advertisement. It categorizes those technologies into behavioral, geospatial, and geo-temporal types for advertisers, agencies, and publishers to reference.
Dos and Don’ts of backlinks & Secret Sauce
Find out where competitors get backlinks
Finding out the best sites to backlink from
Good content & creativity = backlinks
Track your own and competitors mentions
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
Similar to Digital Marketing - SEO Introduction (20)
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
6. “Keywords are important as they are
a large part of what Google uses to
determine your page’s relevancy”
Tools to Use:
• Google Adwords Keyword Tool
• Google
• LSI Keyword Tool
• Google Trends
What to Consider:
• Relevancy to Content
• Traffic
• Competition
• Long-Tail vs. Short Tail
For now, just pick a keyword or
phrase that you feel would be
relevant and well-trafficked.
7. Use Google Adwords keyword tool to build a list of 5 keywords
that are relevant to your content and would drive real traffic to
your blog.
8. Let Focus on Your
Content:
1. Open Your Post
2. Visual vs. Text
Header Tags
Strong/Emphasis
Image Alt Tags
Internal Linking
External Linking
3. URL/Permalinks
4. Meta Data
1. Self-Hosted
2. Title
3. Description
4. No Keywords
5. SE Readability
1. Java
2. Flash
3. More…
6. Google Authorship
9. Perform an on-site audit of your site/blog for the following
attributes:
1. Meta Tags (Title & Description)
2. Keyword Locations (Meta Data, H1 Tags, URL, etc.)
12. Anchor Text
Context
Co-Citation
DoFollow/NoFollow
Again,
As Per:
13. White Hat
Quality Content
Press Releases
Broken Links
Social Bookmarking
Guest Posts
Web 2.0
Articles
Directories
Forums
Profiles
Commenting
Link Wheels
Link Farming
Cloaking
Hacking
Black Hat
Tip: Diversify Across Domain & IP
Editorial vs. Acquired
Who is your audience?
14. Keep in Mind
Quality
(Age, Natural, Relevan
t)
Velocity
Anchor Text (30/30/30)
Context
Semantic Context (LSI)
15. Find/Build links to your site/blog in the following quantities:
1. Make 3 good blog comments that link back to you
2. Find 2 sites that might accept a guest post from you and plan
a topic that you could write about.
3. Find 2 other websites that are relevant to your site and might
link back to you