Download as ODP, PPTX
Uploaded byCharlie Kalech
Seo Bootcamp for Small Buisinesses
SEO involves optimizing websites to rank higher in search engine results. Key on-site factors include using search engine friendly URLs, 301 redirects, optimized title and meta tags, avoiding keyword stuffing, creating an XML sitemap, using a robots.txt file, proper use of HTML headings and tags, alt text for images, text links with title attributes, and managing 404 error pages. Off-site factors involve link building, social media relevance, and selecting keywords based on goals and audience. The document provides guidelines and best practices for implementing various on-site SEO techniques.
More Related Content
Similar to Seo Bootcamp for Small Buisinesses
Seo Bootcamp for Small Buisinesses
- 1.
- 2. What Is Search EngineOptimization (SEO) (And Why Should I Care?)
- 5. Quality vs. Quantity HowMany Convert?
- 6. Strategic SEO What Are Your Goals? Who Is Your Audience? What Is Your Unique Advantage (USP)?
- 7.
- 8. Long-Tail Or Bestselling Blockbuster?
- 9.
- 10. Did You Know Most People Search For At Least 3 Words Most Searches Are Unique
- 11. Keyword Rank No. Of Visits 1 11 2-6 5 7-8 4 9-15 3 16-40 2 40-401 1
- 13. Things To Consider Broad Topics vs. Narrow Niche Long-Tail vs. Blockbuster Brand Names & Product Names
- 14. Keyword Tools Google Keyword Tool Google Traffic Estimator Google Insights for Search Google Trends Google Correlate Google Global Market Finder Google Suggest Google Related Searches Free Keyword Tools - The Ultimate Guide http://www.searchenginejournal.com/fr ee-keyword-research-tools/8153/
- 21.
- 22. Off-Site SEO ➢ Link Building ➢ Social Relevance On-Site SEO ➢ Relevant Updated Content (Keywords, Updates, Stickiness) ➢ Clean Code ➢ Speed and Usability
- 23. Link Building ➢ High Authority Sites ➢ Vary Anchor Text ➢ Deep Linking
- 24.
- 33. Top 10 On-SiteSEO Practices On-Site SEO is the practice of optimizing content and technology within your own website so that it ranks higher in search engines. Main Areas of Practice ● Clean and Functional Code ● Optimized Content ● Stickiness and Usability
- 34. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formatting 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 35. SEF URLs (Search EngineFriendly Uniform Resource Locators) https://checkout.store.com/catalog/index.jsp?cat_id=1013 VS http://wines.com/dry-red-wine/barkan-merlot-2004.php General Rule: What is Good For People Is Good For Search Engines
- 36. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS ● Do not mix www and non-www in internal links ● Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
- 37. SEF URLs ● Be Aware of Problematic URLs – Search Results – Calendars – Use cookies instead of session Ids
- 38. SEF URLs ● Check your site for broken URLs (links). Test with GOOGLE WEBMASTER TOOL https://www.google.com/webmasters/tools/ ● Creating a Google-friendly URL structure: ● http://support.google.com/webmasters/bin/answ er.py?hl=en&answer=76329
- 39.
- 40. SEF URLs &301 Redirects ● Only have one Domain – Use no follow links and 301 redirect – Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
- 41. Guidelines for Title &Description Tags
- 42. Guidelines for METATags <HTML> <HEAD> <META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"> <META NAME="KEYWORDS" CONTENT="GOOGLE DOESN'T USE KEYWORDS TAG"> <META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"> <TITLE> PUT YOUR TITLE HERE </TITLE> </HEAD> <BODY> </BODY> </HTML>
- 43. Guidelines for Title & Description Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing ● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html ● Be Descriptive and Accurate META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
- 45. Guidelines for Title & Description Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results ● Each page title should be unique ● Site name should be secondary, if at all TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
- 46. Guidelines for Title & Description Tags Avoid: <title>Home</title> Better: <title>Webmaster Central home page</title> Best: <title>Search engine tips and tools for webmasters | Webmaster Central home page</title> To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps</title> TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
- 47. Guidelines for Title & Description Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters ● Different descriptions for each page ● Use appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
- 48. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formatting 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 49. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6% ● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
- 50. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6% ● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
- 51. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax ● Do not include session IDs in URLs ● Do not include URLs of images http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 52. Webmaster Tools: Sitemaps Definitionsfor each URL in a Sitemap ● Location (URL) ● Time it was last modified ● How often it is updated ● Priority http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 53. Webmaster Tools: Sitemaps <?xmlversion="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2012-06-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 54. Webmaster Tools: Sitemaps ➢ Sitemap generators On-line: http://www.xml-sitemaps.com/ ➢ Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.html ➢ Submit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/ ➢ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com. http://www.sitemapwriter.com/notify.php ➢ Submit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
- 55.
- 56. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 57. SEF URLs andRobots.txt ● Be Aware of Problematic URLs – Block Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
- 58. robots.txt To exclude allrobots from the entire server To exclude a single robot User-agent: * User-agent: BadBot Disallow: / Disallow: / To allow all robots complete access To allow a single robot User-agent: * User-agent: Google Disallow: Disallow: User-agent: * To exclude all robots from part of the server Disallow: / User-agent: * Disallow: /cgi-bin/ To exclude all files except one Disallow: /tmp/ User-agent: * Disallow: /junk/ Disallow: /~joe/stuff/
- 59. Proper Use ofHTML Tags (H1, H2) <H1>Main Title</H1> <H2>Subtitle</H2> <H3>Heading</H3> <ul>List <li>List Item</li> <li>List Item</li> </ul>
- 60. Proper Use ofImages Never Use An Image Instead of Text (What Not To Do) http://www2.kenes.com/mascc
- 61. Proper Use ofImages Always use Alt Text
- 62. Use Text Linksand Title Attribute
- 63.
- 64.
- 65.
- 66.
- 67. Thank You Charlie Kalech Director, J-Town Internet Services Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group