The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Content marketing - Xay dung noi dung cho fanpage tren facebookGetfly CRM
Một Fanpage Hấp Dẫn Cần Có Những Yếu Tố Sau:
1. Gây Chú Ý Cho Khách Hàng Ngay Từ Lần Đầu Tiên.
2. Tạo Sự Thích Thú, Khiến Khách Hàng Cảm Thấy Tò Mò
3. Làm Khách Hàng Tìm Kiếm Thêm Thông Tin.
4. Có Thể Khiến Khách Mua Hàng Một Cách Đơn Giản Nhất.
5. Khiến Khách Hàng Chia Sẻ Nội Dung Tới Bạn Bè.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Content marketing - Xay dung noi dung cho fanpage tren facebookGetfly CRM
Một Fanpage Hấp Dẫn Cần Có Những Yếu Tố Sau:
1. Gây Chú Ý Cho Khách Hàng Ngay Từ Lần Đầu Tiên.
2. Tạo Sự Thích Thú, Khiến Khách Hàng Cảm Thấy Tò Mò
3. Làm Khách Hàng Tìm Kiếm Thêm Thông Tin.
4. Có Thể Khiến Khách Mua Hàng Một Cách Đơn Giản Nhất.
5. Khiến Khách Hàng Chia Sẻ Nội Dung Tới Bạn Bè.
Tài liệu học Facebook marketing căn bảnHoàng Vương
Tài liệu học về Facebook Marketing căn bản
Chương trình đào tạo Facebook marketing chuyên nghiệp đầu tiên tại Việt Nam.
http://dichvuso.edu.vn
ĐT: 0919.321.885 - 092.673.5555
Lập trình và thiết kế website tương tác với facebook tập 1Lel Đặng Văn
Trong tập này, chúng ta tập trung đi vào vấn đề chèn và sử dụng các facebook social plusin trên website. Lưu ý là chúng ta sẽ được học qua từng plusin một theo thứ tự, sau đó sẽ tìm hiểu những đặc điểm kỹ thuật quan trọng liên quan khi sử dụng chúng.
Lập kế hoạch quản trị fanpage là một công việc đòi hỏi tính sáng tạo và không theo bất kỳ form mẫu quy chuẩn nào. Đây chỉ là một case study mang tính chất tham khảo từ Hamisa Quốc Tế. Chi tiết xem tại http://hamisa.com.vn/dich-vu.aspx
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Similar to Digital Marketing Workshop 2014 at VIT University Vellore. (20)
The big challenge as more data moves to the Cloud–all in different applications, with different application programming interfaces (APIs)–is that access to the data becomes incredibly complicated.
When your data is put out into the Cloud, you rely on the schemas and data structures of your software as a service (SaaS) application vendor to provide you data in a way that is useful to you
A customer said to me recently ‘you practically need a masters degree in every application to create connectors I need to access and report on the data!’ We developed the Mensagam to solve this problem in a way it hasn't been done before.
“Today's professionals are finding themselves using many cloud applications to run their business. But, with more applications, it gets more complex to access and report on all that data.
The Mensagam allows easy access and retrieval of real-time data from multiple SaaS applications, which significantly reduces the cost of deployment and management of data integration solutions.
Traditional data integration products require moving the data from one application to another, or the extraction, transformation and loading of the data into a data warehouse.
The Mensagam is the first real-time data access service of its kind. This new category of data integration service is unique in that it offers real-time data access to SaaS data from where the data resides.
Business users are using the Mensagam to access SaaS data via their favorite reporting and BI tools, Application developers are using the Mensagam to create new features or completely new applications - in their preferred development language - using data from existing SaaS applications
Now, with a single easy login, any business user or application developer can use the Mensagam to access their SaaS data in real time for reporting, BI or application development.
We are committed to your success on the Mensagam, so please contact us anytime for questions, comments and feedback on your experience. If you’re looking for a specific capability, please let us know and we’ll help you find it or tell you when it will be available.
Past.. present..and future.. road map of Cloud computing history just read out his wonderful historical story and you can deploy your services to cloud platform.
This presentation explains you about Google Plus(+) user statistics, Usages, and more business benefits of Google+, also you can know how many time Google plus button has been using a day universally
Create authoritative content people want to read & share
Examine competitor backlines. Post as a gust on high-ranking sites. Network in social media. Reclaim your brand: Get linked where you're mentioned.
Sounds like a on-brainer, doesn't it? Yet some admins rely on users seeing their tab to learn about their promotion - a "build it and they will come" mentality. Be proactive with your promotion!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10. Internet
It is the network of
networks.
It’s a global system
of interconnected
computer networks
that uses Internet
Protocol(TCP/IP) to
connect with
billions of users
In simple words it’s
a information
resource
13. Marketing
In layman’s term it
is the promotion of
a product for sales
The commercial
functions involved
in transferring
goods from
producer to
consumer.
15. Digital Marketing
In other words
Internet marketing
Make use of
electronic devices
like computer/ smart
phone/ tablet to
sell/buy products
The term was first
used in 1990.
In last few years it
became effective
way to relate with
customers.
16. Types of Digital Marketing
Pull Marketing –
Customers actively
seek marketing
content via web
searches,
websites, email etc
Push Marketing –
The content is
made to display for
customers by
means of ads,
display banners etc
20.
SEO – Search Engine
Optimization
SEM – Search Engine
Marketing
SMO – Social Media
Optimization
Solutions of Digital Marketing
21. Back end of Digital Marketing
Web Analytics –
The relationship
between the user
and the website
Web Masters – The
relationship
between the
website and the
search engine
24. Search Engine
It’s a software system that is used to
search for information in internet.
The words or phrases used to retrieve
information is the search queries.
The Search engine displays results in
line of information is Search Engine
Results Pages
34. Strategies to Drive Natural Traffic
Keyword Identification
Do research & base strategy on
what customers actually look for
Off-Page Link
Building
Internal – links from within Site
to your page
External – quality links from
external sites to your page
On-Page Optimization
Add targeted keywords &
phrases everywhere,
especially:
Titles & Meta Description
Headers
Body Content
Alt Text
URLs & Filenames
40. Pillars of SEO
Architecture the
bones
Content the meat
Keywords &
phrases to be
indexed
These are
matched up to
search queries
Should be unique
to a page
All text in source code
may be read(e.g.
filenames, tags, alt text)
Crawl able text(e.g. key
messages should not
buried in Flash, AJAX,
JavaScript, modal
windows)
Navigation
URLs & directories
Sitemaps
Server speed
Popularity
referring links
Search Engines
judge how
important a page is
& how relevant to a
search query by the
quantity & type of
inbound links
Internal: links from
top pages to
deeper ones as
well as across
categories
External: links thirdparty sites or sub
domains
47. Directory structure google
standard
• Google suggests a “3 Click Rule”:
All pages should be within 3 clicks of the
home page
• To rank better, files like images & PDFs
should have URLs that match the pages
were these are displayed, not on special
subdomains
49. Internal Link Building
Internally, the most
authoritative links are
usually:
◦ Home Pages
◦ Main Category
Landing Pages
◦ Popular blogs
Interlink pages to flow link
equity from category
pages down to child
pages and back up
Highest SEO value of links are:
Within blocks of text, not
relying on navigation
(masthead, ANAV, footers)
At top of page’s main content
Contextually placed links
are better than…
…lists of links that have
lower SEO value
No need to unnecessarily
repeat Links on Same
Page
50. External Link Building
An external link is a
link that points at an
external domain.
In layman's terms, if
another website links
to you, this is
considered an external
link to your site.
Similarly, if you link out
to another website,
this is also considered
an external link.
60. Types of social media
Can some one share the social media
types used so far?
61. Types of Social Media
Facebook
Twitter
Google plus
Linked in
Tumblr
Stumble upon
62. How Social media works
Facebook – leading social media
where the posts are being shared with
number of likes are leading to no of
conversions
Twitter – The message is conveyed
within 140 characters with #hash tag
denoting the keyword for the business
Linked in – Professional network
connecting people.
64. Web Analytics
It’s a business intelligence tool to keep
track of user interaction with the web
site.
65. Types of Metrics
8 Basic metrics
Visits
Visitors
Unique Visitors
New Visitors
Bounce Rate
Exit rate
Time on Site
Conversion Rate
66. Paradigms of Web Analytics
The What – Clickstream
The How Much – Multiple
Outcome Analysis
The Why –
Experimentation & Testing
What Else - Voice of
Customer
Insights- Final Outcome
77. Thanks for participating
Ask Question any Time
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