The document discusses the frustrations faced by SaaS sales representatives due to clients frequently requesting access to data for business intelligence and reporting tools, which complicates the sales process and raises project costs. The author highlights a solution, called the mensagam, which facilitates seamless data integration for clients without the need for extensive data warehouse projects or additional investment in ETL tools. This solution provides relief to product managers and sales teams by simplifying their workflow and addressing client needs effectively.

2. I have spent a lot of time in my day working with the leading
software as a service (SaaS) companies out there. I have
talked to their product and sales teams about the kinds of
challenges that they are hearing from their clients, and there is
one message that I hear consistently. The message is that end
users’ enterprises are constantly asking SaaS companies for
more access to their data so that they can use it for the
business intelligence (BI) and reporting tools on which the
company is standardized. This request is a constant frustration
for sales reps in SaaS companies because what ultimately
happens is the sales rep is moving through
How does the MenSagam Help

3. the pipeline with this opportunity, and they feel like they have the
deal ready to go and then the client says, “Oh, and by the way,
we’d like to be able to report in our preferred BI and reporting
tool.” All of a sudden the sales rep has to turn this not only into a
deployment of the SaaS application, which is easy, but he or
she must also work out how to solve their data warehouse
problems and how to get the data from point A to point B. There
are additional costs involved, which means that the project will
increase in budget size and take longer to close, and that can be
a real problem for SaaS companies.

4. The beauty of the MenSagam is we completely eliminate this
problem. When I sit down with the product managers of these
SaaS companies and I say, “Look. We’re going to connect your
product to the MenSagam so that all of the BI, analytical, and
applications development tools that your clients are using out
there, can connect to your underlying data without any challenges.
They can do so without any requirements to do these massive
data warehouse projects or significant investment in ETL tools,”
there is a tremendous amount of relief that comes across the
product managers and the sales peoples’ faces because they are
dealing with this challenge firsthand everyday in their biggest and
most exciting and profitable opportunities.