OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
SEO stands for Search Engine Optimization. SEO is all
about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results.
improving the volume and quality of traffic to a website from search engines.
marketing by understanding how search algorithms work, and what human visitors might search.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Copywrite Matters SEO Copywriting Seminar March 2012Belinda Weaver
This is part two of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).
This half showed them how to incorporate SEO copywriting into the process of creating online marketing.
SEO stands for Search Engine Optimization. SEO is all
about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results.
improving the volume and quality of traffic to a website from search engines.
marketing by understanding how search algorithms work, and what human visitors might search.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Copywrite Matters SEO Copywriting Seminar March 2012Belinda Weaver
This is part two of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).
This half showed them how to incorporate SEO copywriting into the process of creating online marketing.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
The 5 Fingers of SEO: An Easy Keyword Placement Strategyjbowers_ima
To optimize your website for search engines, you need to incorporate the right keywords into your content. You may know you need keywords, but do you know where to put them on the page? With this easy keyword placement guide, you'll know exactly what to do to increase your on-page SEO to help boost your website's search results rankings.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.
Seo and Retargeting for the Data Driven MarketerSinch
SEO is an important part of many marketers' digital strategies, but it's not as easy as it may look. Strong SEO campaigns are driven by data and function as part of an integrated marketing strategy. Retargeting, as part of one of those integrated campaigns, is one of the most powerful complements to a strong SEO strategy.
In this webinar, you'll learn:
-How you can track key performance indicators across various pillars of SEO, including keyword research, technical SEO, and competitive analysis.
-How SEO can magnify the power of a retargeting campaign.
-Tips for running an integrated, data-driven campaign with SEO and retargeting.
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places.
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Marketing is increasingly going digital as more buyers conduct their research online. Companies are investing more time and money in digital. To please potential customers and compete in this environment, you need a digital component to your marketing.
This presentation takes you through the benefits of digital marketing, specifically how the costs compare with traditional marketing efforts. You'll also learn how your old marketing materials can be reused to help you get a jump start on your digital marketing campaign.
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation.
Specifically, you'll learn:
>> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales?
>>How to build a web presence that people love, return to and remember to tell their friends about.
>>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Great design doesn’t always mean great code. A website may look great and function properly in a browser. It may even have fabulous content. But what's “under the hood” can make the difference between a top-ranked site and a low-ranked site. Learn what technical issues can prevent search engines from spidering and indexing your site, including:
>> Slow site speed
>> Code bloat
>> Duplicate content
>> Lack of mobile optimization
>> And more
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. And so we have the growing focus on conversion optimization. By leading visitors effectively through a well-planned sales funnel, we can increase sales without ever attracting a single additional visitor to our sites.
But one of the little-known secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. Rather than trying to get traffic, ANY traffic, you’ll can bring in a lot more money a lot more quickly by attracting an audience that’s ready to convert rather than one that’s not. This session will show you how.
This presentation will help you:
>>Decipher between a visitor who is ready to become a customer and one who is not.
>>Identify which types of keywords used by ready-to-buy searchers and how to incorporate them into your content for maximum conversions.
>>Use title and meta description tags to take their targeted audience from searcher to visitor to customer.
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
Competition can be fierce online, especially for small and medium businesses. To succeed, you need to "train" just as an athlete does for an important competition.
This presentation will guide you through a training regimen tailored to the unique needs of SMBs. By focusing on the disciplines outlined here, you can boost your web presence and shoot past your online competitors.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
5. Balance the pull between search
SEO BASICS: INTRODUCTION
engines and visitors
6. SEO BASICS: INTRODUCTION
The “Pinocchio Effect”
Search engines just want to be “real”
-- like us.
Knowledge
Implementation
Strategy
No Magic Understand Quality &
Formulas Algorithms Common
Sense
8. How algorithms work
SEO BASICS: INTRODUCTION
Personal-
ization
Signal
Location
Variance
50-200
Algorithms
200+
Ranking Social
Signals shares
9. SEO BASICS: INTRODUCTION
Pick relevant keywords
“Produce” compelling content
Optimize your tags
Implement strong architecture and usability
Get noticed with links
5 steps to organic ranking success
10. SEO DRIVING SCHOOL
Part I: Code, Tags and Other SEO Essentials
@PolePositionMkg
#SearchRankCC
11. TITLE tag
SEO BASICS: SEO ESSENTIALS
Influences
Rankings
Bookmark
Persuades
& Browser
the Click
Label
12. SEO BASICS: SEO ESSENTIALS
How to craft a TITLE tag?
<title> Website Marketing | SEO and Web Marketing Strategy Company</title>
Lead with
keyword
Be compelling
65-70
character limit
13. Common TITLE tag mistakes
SEO BASICS: SEO ESSENTIALS
X Same Title
on Every
Page
Leading with
Business
Name
Long List of
Keywords
Lack of
Keywords /
Description
14. SEO BASICS: SEO ESSENTIALS
Should you use
branded TITLES?
Front:
Recognizable Brands
Business Name | Movie Posters, Collectibles and Memorabilia
Rear:
Build Recognition
Movie Posters, Collectibles and Memorabilia| Business Name
Non:
No Brand Concern
Movie Posters | The Dark Knight One (1) Sheet
15. How your TITLE tag makes an impact
SEO BASICS: SEO ESSENTIALS
16. Meta DESCRIPTION tag
SEO BASICS: SEO ESSENTIALS
Used as snippet in
search results
No real ranking
impact
Helps increase click-
thru rate
Not always required
17. How to craft a meta DESCRIPTION tag
SEO BASICS: SEO ESSENTIALS
<meta name=“description” content =“Website marketing and search engine
optimization (SEO) services by Pole Position Marketing. SEO, PPC, analytics,
content, link consulting, and more.”>
Use
150
keywords
character
early &
summary
often
Unique for Compelling
each page statement
18. How your meta DESCRIPTION makes
SEO BASICS: SEO ESSENTIALS
an impact
19. Meta KEYWORD tag
SEO BASICS: SEO ESSENTIALS
Commas?
Spaces?
Length?
Phrases?
20. How your meta KEYWORD tag makes
SEO BASICS: SEO ESSENTIALS
an impact
21. SEO BASICS: SEO ESSENTIALS
HEADING tags
Improves Search Contextual
Scannability Relevance Hierarchy
22. HEADING tag hierarchy
SEO BASICS: SEO ESSENTIALS
<h1>One H1 per page.</h1>
<h2>Use outline format.</h2>
<h3>Keep content organized</h3>
23. Proper HEADING tag usage
SEO BASICS: SEO ESSENTIALS
H1
Hx
H1
H1
H2
H2 H2 H2
24. Image ALT attributes
SEO BASICS: SEO ESSENTIALS
• Yes, some people • Browsers for the
still surf with visually
images off. Image impaired will
navigation read the
disappears. descriptions of
images
Text only Accessible
browsers browsers
Mobile Search
browsers Engines
• Generally not an • Additional
issue with smart keyword signal.
phones, but for those Make sure you use
who pay for it right!
downloads…
25. SEO BASICS: SEO ESSENTIALS
When you don’t use ALT attributes…
26. 301 redirect old pages
SEO BASICS: SEO ESSENTIALS
Old page
Deleted Correct
Product Page
Relocated
Info
27. SEO BASICS: SEO ESSENTIALS
Make URLs search friendly
Keep it Short
site.com/brands/product.php
Use Keywords
site.com/chanel/perfume/alure.html
28. CANONICAL tag
SEO BASICS: SEO ESSENTIALS
<link rel="canonical" href="http://www.site.com"/>
Points to
best page
Search Passes
Signal link juice
Band
Aid
Solution
33. Internal linking
SEO BASICS: SEO ESSENTIALS
Look for Integrate Increase
Natural Links Keywords Engagement
34. SEO DRIVING SCHOOL
Part II: Dealing with Duplicate Duplicate Content
@PolePositionMkg
#SearchRankCC
35. Unique content sets you apart
SEO BASICS: DUPLICATE CONTENT
Write unique content
for all pages
Don’t use boilerplate
product descriptions
36. Duplicate content slows search
SEO BASICS: DUPLICATE CONTENT
engine spidering
A B C D E F
G H I J K L
A B C D E F
= spidered
G H I J K L = not spidered
37. Duplicate content splits link juice
SEO BASICS: DUPLICATE CONTENT
Both internal and external links
A
B F J N
C G K O
A D H L P
E I M Q
38. Proper link juice flow
SEO BASICS: DUPLICATE CONTENT
A
B F J N
C G K O
D H L P
E I M Q
43. The solution…
SEO BASICS: DUPLICATE CONTENT
Only one URL, regardless of path or category!
www.thehomedepot.com/building-materials/electrical/books/123book
48. The solution…
SEO BASICS: DUPLICATE CONTENT
Canonical tag
Server-Side directs
49. SEO DRIVING SCHOOL
Part III: How to Optimize Your Site in 90 Days
@PolePositionMkg
#SearchRankCC
50. SEO BASICS: 90-DAY SEO PLAN
Week
1 Core term research
Core Terms Core Terms
Are… Are Not…
Bag
Sports bag
School supplies
Kids ski clothing
Cost segmentation
Battery
Motorcycle battery
Battery chargers
Flowmeters
Snowmobile clothing
51. SEO BASICS: 90-DAY SEO PLAN
Week
2 Core term prioritization
Search Target Profit Meet
volume Audience Margin Demand
• How often? • Better conversions • Better conversions • Avoid driving
• Low volume = low • Better targeted = • Higher markup traffic where
results lower volume • More demand expected demand
cannot be met
52. SEO BASICS: 90-DAY SEO PLAN
Week
3 Tag core terms to content
Buy Blue Widgets
California Widgets
How to Use Widgets
Red Widget Review
Discount Widgets
Custom Widget Design
53. SEO BASICS: 90-DAY SEO PLAN
Week
4 Global tag optimization
5-10 min per page
1 Title Tags
2 H1 Tag
3 Meta Descriptions
4 Intro Paragraph
54. SEO BASICS: 90-DAY SEO PLAN
Week
5 Site structure (architecture)
Link &
URL & Site
Navigation
Structure
Structure
Document &
Page Structure
55. SEO BASICS: 90-DAY SEO PLAN
Week
6 Submit to directories
Global Yahoo DMOZ
Business.com
RubberStamped
BOTW
JoeAnt GoGuides Regional
Niche
56. SEO BASICS: 90-DAY SEO PLAN
Week
7
6 Research key words
beauty
supplies
beauty beauty discount
supply beauty
store supply supply
natural
beauty
supplies
57. SEO BASICS: 90-DAY SEO PLAN
Week
8
6 Keyword segmentation
• Looking for general information
• Don’t know what they really want • Have narrowed down to
• Optimize on higher-level category product type
pages and articles • Comparing features
• Optimize on category
and comparison pages
Research Shop
Info Buy
• Have specific product in mind
• Looking for education • Looking for trustworthy place to buy
• How-To and other informational queries • Optimize on specific product pages
• Optimize on blogs and article pages
58. SEO BASICS: 90-DAY SEO PLAN
Week
9
6 Strategic optimization
Priority 1
Pages
Link
Content Code
Building
Keyword Description Internal
Titles Code Bloat
Usage Tags Linking
Calls to
Headings Page Speed
Action
59. SEO BASICS: 90-DAY SEO PLAN
Week
10
6 Correct usability issues
Navigation
Scannability
Conversion
Optimization
Shopping
Cart
Calls to
Action
63. Searchers are buying
SEO BASICS: CONCLUSION
Todays Searcher is
Tomorrows buyer 56% of online purchases happen down the road
• As high as 77% for entertainment, 69% for home & garden
• 63% of searches result in OFFLINE purchases
• 88% for toys, 93% for video games, 65% for apparel
Buyers are Searching Buyers perform up to 10 times more searches
• 80% feel search is helpful for gift shopping
• 70% say it helped them make a purchase decision
• 60% say they will search the next time they buy
Searchers are Buying 25% of searchers purchase “related” items
Source: ComScore Networks
64. Thank You!
Next Up Keyword Tune-up
Find, organize and use keywords for effective
inbound marketing