Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line. * What is SEO & SEM * Organic vs. PPC * Global Search * Develop an SEM Strategy * Keyword Research * On-Site Optimization * Off-Site Optimization * Paid Search * Measuring Success By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!

1. Chris Kenworthy
@skyhawk133 - ChrisKenworthy.com

2. What’s The Challenge?

3. 10 Billion Searches
Per Day
* 2009 Estimates From Comscore & Hitwise

4. Over
1 Trillion
Pages In
Google
* http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

5. “Albuquerque Real Estate”
7,240,000 Pages

6. Be Number One!
But How?!

7. What Is It?

8. Search engine optimization
(SEO) is the process of
improving the volume or quality of
traffic to a web site from search
engines via "natural" ("organic" or
"algorithmic") search results.
* Wikipedia

10. SEM
Search Engine Marketing

11. The term "Search Engine Marketing" was
proposed by Danny Sullivan in 2001 to
cover the spectrum of activities involved in
performing SEO, managing paid
listings at the search engines,
submitting sites to directories,
and developing online marketing
strategies.
* Wikipedia

13. B.G. (Before Google)

19. Today

20. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

21. Not Just The Algorithm Has Changed…

22. Organic Search

25. Universal
Search

34. Paid
Search

37. Develop a SEM
Strategy

41. Keyword
Strategy

42. Short Tail

43. Long Tail

50. Keyword Research Tools
• AdWords • Hitwise
• Google Insights • Wordtracker
• Google AdPlanner • Wordstream
• Google Suggest • SpyFu
• Wonder Wheel • Google Analytics
• Compete.com • Google S-BKT
• Alexa.com

55. On-Site
Optimization

56. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

57. Domain Name

59. Title

61. Description
(Meta Tag)

63. URL

64. /chama-real-estate.htm
/index.php?p=71267&z=87124
/87124/chama/real-estate

65. H1 Tags

66. <h1>Real Estate Information</h1>
<h2>Albuquerque Real Estate</h2>

67. Alt-Text

69. Keyword Density

71. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

73. Architecture

74. Navigation
Avoid Images/Flash/JavaScript

75. Internal Links

76. Sitemap
Google Webmaster Central

79. Off-Site Optimization

81. Content Is King

82. Social
Media

83. Social Bookmarking

84. Link Building

85. Directories

87. Press Releases

90. Paid
Search

100. Measure Outcomes

104. July 9: ABQ Web Geeks – Meet
usability specialist and
interaction designer
Whitney Hess!
Thursday, 6PM @ Kelly’s Pub

105. July 15: Fast paced, fun
presentations. 20 Slides – 15
Seconds Per Slide
Mick Thompson - @ignitenm
Aug 5: Battle of Development
Frameworks & Libraries
Mark Casias - @teampoop
Aug 15: Google Analytics +
Google AdWords
Chris Kenworthy - @skyhawk133

106. Questions?
@skyhawk133 - ChrisKenworthy.com