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Topher kohan-aima2011
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
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- 1. SEO Web Developmentand You! Topher Kohan – SEO Coordinator CNN January 2011 AiMA
- 2. All Good SEOis Dependent on 3 Things
- 3. The Search EnginesMust be Able to:
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- 7. FIND XML SitemapsWill Set you Free! Google Webmaster Sitemap help http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184 Sitemap.org
- 8. FIND Google WebmasterTools Are Your Friend https://www.google.com/webmasters/tools/
- 9. Crawl XML Sitemapsand GWMT Again for the Win!
- 10. Crawl Don ’t Make the Spiders Think!
- 11. Crawl JavaScript CSSGet the Code Off the Page!
- 12. Understand Content WithOut Context is Not Content
- 13. Understand Include theTags the Search Engines Love Title Tag Meta Description Canonical Tag H1 tag Alt Attributes Anchor Text Big 3: Other 3:
- 14. Title Tag <head> <title>Example Title</title> </head> Less than 70 characters Primary Keyword - Secondary Keyword | Brand Name The single most important on-page SEO element, after your content
- 15. Meta Description <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head> Roughly 155 Characters Meta description tags, not as important to search engines they are extremely important to gain user click-through from search engine result pages.
- 16. Canonical Tag http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html<head> <link rel="canonical" href=" http://www.cnn.com " /> </head> Google Canonical tag Announcement SEOMoz Review http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Poor Man 301
- 17. The Other 3H1 Alt Attributes Anchor Text What is the Most Important Info on the Page What is that Image About? What Does that Link Point to?
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- 19. Thanks All TopherKohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com