This document provides an overview of search engine optimization (SEO). It discusses how search engines like Google work by crawling, indexing, and ranking pages. It covers important SEO factors like keywords, on-page optimization of titles, URLs and content, backlinks, and social signals. Free tools are recommended for keyword research, backlink analysis, and submitting sitemaps. Overall guidelines are provided for optimizing a website, targeting keywords, and getting high-quality links to improve search engine rankings.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
The presentation includes how SEO works and how many techniques available for SEO. Why we use White and Blackhat technique and also we describe the on page and off page optimization works.
Keyword research in SEO is one of the most important, valuable, and high return activities in the search marketing field. Small guide how to use keywords on your site for better search engine optimization.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
The presentation includes how SEO works and how many techniques available for SEO. Why we use White and Blackhat technique and also we describe the on page and off page optimization works.
Keyword research in SEO is one of the most important, valuable, and high return activities in the search marketing field. Small guide how to use keywords on your site for better search engine optimization.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Manifesto Seminar - Joanna Chataway on Below the Radar InnovationSTEPS Centre
Joanna Chataway, Co-Director of the ESRC Innogen Research Centre, Development Policy and Practice, Open University gave a STEPS Manifesto project seminar entitled: ‘Below the Radar’: A user and market driven account of disruptive (and constructive) innovation for low income users.Find out more about Innovation, Sustainability, Development: A New Manifesto at www.steps-centre.org/manifesto
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014Daylan Pearce
A presentation I did on the fundamentals of SEO in 2014 (so far).
This presentation takes a look under the hood of Google and the positioning of its organic search results. What Google search used to be, what it is today and where Google are heading in the future.
If you're after an overview of SEO in 2014, or even just a high level overview of the basics of SEO in general, then this presentation is a pretty good place to start.
Hope you enjoy.
This is a very interesting topic to discover the basic framework Google tells any business venture should follow. It is really descriptive with bright and clear slides. References have also been taken from the book's slide itself.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
SEO Training in Chandigarh Join Now.pptxasmeerana605
Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Gomal Themes Provide Best SEO, Digital Marketing, Content Writing & Web Development Services globally, But Specially in UK (United Kingdom). Visit Website: https://gomalthemes.com/
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. Introduction
• SEO is a technique used to optimize a web site for search engines
like Google, Bing, etc.
• It improves the volume and quality of traffic to a web site from
search engines.
• SEO is the sub-category of SEM (Search Engine Marketing).
• It is done by understanding the working of search algorithms and
human visitors searching views.
• Overall, SEO is the process of designing and developing a web site
to rank well in search engine results.
3. How Search EnginesWork
• Crawling
• Indexing
• Processing
• Calculating Relevancy
• Retrieving Results
Search engines like Google & Bing
often update their algorithms several
times per month.This is why you see changes in the rankings.
5. Google PageRank
• Simple Explanation: http://pr.efactory.de/e-pagerank-algorithm.shtml
• Wikipedia: http://en.wikipedia.org/wiki/PageRank
6. Google Search Algorithm Updates 2014
• Every year, Google implements over 500 improvements to its search
algorithms.
7. Websites vs.Webpages
• A website is a series of one, two or many individual webpages
• There is a huge difference for SEO between websites and
webpages
• Search engines show results based on webpages not websites
• Relevancy is calculated based on webpages contents
8. Two Words to Understand SEO
SEO Optimization
Authority
9. Two Words to Understand SEO
SEO is not that complicated!
• Optimization: Making sure Google understands what keywords
you're targeting, what products and services you selling and where
you sell them.
• Authority: Making sure that Google knows you have the best
content for their users.
Competitors:
• Total Internet Websites: 940,000,000 (940 Million)
• Total Individual Webpages: 30,000,000,000,000 (30Trillion)
10. A few words about Keywords
• Keywords are the foundation of SEO
• Choosing proper keywords is a hard part of SEO
• Picking a keyword is like starting a fight on the Internet
• Proper places to put keywords are important
• Choosing a proper strategy to achieve higher Google ranks
• Choosing keywords with commercial intent not just for visitors
11. Key Phrase / Keyword Curve
1.Keyword’s Head
2.Keyword’s Body
3.Keyword’s LongTail
13. Keyword Intent Samples
Awareness & Informational Interest & Desire & Compare Action & Buy
How to Review Buy
Best way Best Deal
Ways to Top 10 Coupon
What is Cheap Deal
Where Brand (Sony) Discount
Why Product (iPhone) Shipping
Category (Tennis Shoes)
15. Omid Kordestani
• Omid R. Kordestani (born 1963) is an Iranian-American
businessman who works as Chief Business Officer at Google.
• He was born inTehran, Iran and grew up there attending Andisheh
Don Bosco School, an Italian Catholic school inTehran that
emphasized education and language skills. He moved to San Jose,
California at the age of 14 after the death of his father.
• He graduated with an electrical engineering degree from San Jose
State University and went to work for Hewlett Packard as an
engineer. Several years later in order to pursue a business degree,
he entered Stanford Business School and earned his MBA in 1991.
• Net worth: 1.9 billion USD (2013)(Increasing)
29. FinalizeYour Keywords
• Finalize proper keywords and assess the competition!
• Start searching some of your keywords by Google
• Sign out of any google account
• Navigate to www.google.com
• Clear browsers cache
• Use MozBar (https://moz.com/tools/seo-toolbar) to assess
• Comparing PA (Page Authority) & DA (DomainAuthority)
30. On Page Optimization
• Optimization is done on the page level not for the domain!
• Optimization should be done for each single page!
• Search engines index every optimized single page
• Optimization is not just about using keywords
• Includes:
• URL Optimization
• TitleTag & Meta Description
31. URL Optimization
• Use READABLE URL’s only
• Bad: http://mydomain.com/p=100
• Good: http://mydomain.com/page/100
• Have Keyword Reach URL’s (Example: http://mydomain.com/articles)
• Keep URL’s Short (Avoid: http://mydomain.com/science-related-articles-of-the-year-2015)
• Always Use DASH ( - ) instead of Underline ( _ ) in URL’s
• URLs that are hackable to allow users to move to higher levels of
the information architecture by hacking off the end of the URL
• Persistent URLs, which don't change
33. TitleTag & Meta Description Optimization
• <title>PageTitle Goes Here</title>
• <meta name=“description” content=“meta description content”/>
• Use keywords inTitleTag & Meta Description
• 55 Characters or less for TitleTag
• Use differentTitleTag for every page not duplicated ones
• 156 Characters or less for Meta Description
• Use Call to action words in Meta Description (Use verbs, actions,…)
• Offer a solution or promotion in Meta Description
• People REALY review Meta Descriptions before clicking the results
34. HeadingTag & Copy Optimization
• Place keywords in the H1, H2, H3Tags
• You should have 2000+ words on the page
• Use exact words in the copy 2-3 times
• Put the keyword in the first 100 words
• Bold, Italicize, Underline the exact keyword
35. Image Optimization
• To appear in the Google Search Result
• Your products, services & solutions should be searchable
• Always set images alternative text alt & title attributes
• Put keywords in the image name with hyphens (-)
• Optimize image size Format: jpg , Quality: 75-85%
36. Interlinking BetweenYour Pages
• Best example of how to internal link on your site is Wikipedia
• If you link between your pages it will help you with your search engine
rankings
• Authority for one page will be past on to the pages that they link to
• Add 2-5 keyword rich links to your older posts whenever you publish
a new one
37. Add Outgoing Links toYour Pages
• In your content, link to authority sites within your niche
• It shows Google that your are in a good company & a hub for quality
info
• Don’t link to competitors sites that are trying to rank for the same
keywords (otherwise your giving a free backlink)
• Add 2-4 outgoing links per 1000 words rich links to your older posts
whenever you publish a new one
38. Social Sharing Buttons
• https://bufferapp.com/diggdigg
• http://sharethis.com
• https://addthis.com
39. Powerful Backlinks toYour Site
• Link form webpages relevant to your niche.
• Link from a ranking webpage.
• Links with effective anchor text
Bad: <a href=“http://www.yourwebsite.com”> Click here </a>
Good: <a href=“http://www.yourwebsite.com”> Your website keywords </a>
• Consistent backlinks (Add some every months not just once)
• Focus on Quality not Quantity
40. Natural Backlinks
• Link building is a by product of building something genuinely
worth linking to, whether it’s your product, service, the content your
purchase or the opinions you share with your industry and people.
• Editorial Link is one-way link placed within the body of a content that
is given naturally by other websites to specify a resource.
• Citation Link which generally indicates that the destination of the link
is the original source of the data, idea, concept of statement.
• These are the best ways of getting backlinks.
41. Manual Outreach Backlinks
• Manual outreach link building: create these links by emailing
bloggers, webmasters for links.
• Great way to develop link opportunities, draw attention to new
content and maximize links for content campaigns.
• Creates a link value proposition by explaining to the link target why
creating the link is in their best interest.
42. Are Paid Links Worth the Risk?
• Create links through blog comments, forum signatures, PR directories
or user profiles, directories etc.
• These links offer the lowest value. Unlikely to be from authority sites
in your niche.
• Recent updates to Google's algorithm means a site can penalized or
suppressed if they engaged in manipulative link building.
• If blocked by Google use the Disavow Backlinks service.
43. Do Follow Links vs. No Follow Links
• Search engines see a link as a "vote" of confidence. i.e. that you an
authority for the topic.
• All links by default are "do follow".This means a "vote" is passed
through the link.
• The "no follow" link attribute was developed by Google to tackle
spam. No follow links do not pass a "vote" through the link e.g.
<a href="www.yoursite.com" rel="nofollow">Your website</a>
• "Nofollow" provides a way for webmasters to tell search engines
"Don't follow links on this page" or "Don't follow this specific link.“
• Wikipedia, many blog comments and social networks use nofollow.
• No Follow Chrome Extension is a useful free tool.
44. Backlink Analysis
• Replicate your competitions rankings!
• Check theTOP 10 search results of your particular keywords.
• Using MOZBar to analyze the backlinks. (FreeTool)
• Using https://ahrefs.com to analyze the backlinks. (FreeTool)
• Using https://majestic.com to analyze the backlinks. (FreeTool)
45. Social Signals & SEO
• Links posted directly on social media are no follow!
• Social shared are also NOT counted as backlinks!
• Social signals are NOT important for SEO!
• Number of shared with the URL
• Number of people that link your brand on Facebook
• Number of Facebook shares
• Number ofTwitter followers
• Number ofTweets mentioning your brand name or link
• Social signals are NOT a part of Google indexing algorithm!
46. Why Social Signals Are Still Important?
• Links build awareness of what you are offering (don't even need to be
clicked, just seen).
• Links can lead to profit (awareness, engagement, purchase).
• Links can create more links (nofollow can create follow).
• Get ranked fast with Google+
• People Plus 1
• People Share on Google+
47. Preparing Great Contents
• A content strategy that will guarantee links.
• Use http://buzzsumo.com to analyze best contents for any topic
• Use https://en.mention.net not to miss anything online
49. Google Search Console (WebmasterTools)
https://www.google.com/webmasters/tools/
Google Search Console is a no-charge web service by Google for webmasters. As of
May 20th, 2015, Google rebranded Google WebmasterTools as Google Search
Console. It allows webmasters to check indexing status and optimize visibility of their
websites. It has tools that let the webmasters:
• Submit and check a sitemap
• Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
• Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
• List internal and external pages that link to the site
• Get a list of broken links for the site
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
• View statistics about how Google indexes the site, and if it found any errors while doing it
• Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in
SERPs
• Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google
Highlighter)
• Receive notifications from Google for manual penalties.
50. Google Analytics
https://www.google.com/analytics/
Google Analytics is a freemium web analytics service offered by Google that tracks
and reports website traffic.Google launched the service in November 2005 after
acquiring Urchin. GoogleAnalytics is now the most widely used web analytics service
on the Internet.
51. 6Ways to Get More Links
1. Contact those already linking to you
2. Contact your influencers
3. Reach out your targets (potential customers)
4. Leverage your mailing list (inform new contents by mail)
5. Add to the conversations (blogs, forums, faq)
6. Find unlinked mentions (using buzzsumo.com, mentions.net)
52. FinalThoughts &Thanks!
• Better understanding of SEO
• How to find proper keywords
• How to optimize keywords
• Strategies for creating proper content
• Getting backlinks from authority sites
• Social networks impact
• Some free tools to boost your SEO
• Check your SEO Score with WooRank Chrome Extention
• Thanks for joining and participating this workshop