Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spencer, Startonomics SF 2008)
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The document discusses search engine optimization (SEO) fundamentals and strategies. It identifies the four key pillars of SEO as keywords, content, links, and site structure. Various SEO tactics are described, including optimizing titles, meta descriptions, internal linking structures, and acquiring both internal and external links through blogging, link baiting, and requesting links from other sites. The importance of the "long tail" of unbranded keywords is also emphasized.
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Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spencer, Startonomics SF 2008)
- 1. Searching for Users: SEO as an Engine for Customer Acquisition By Stephan Spencer, Founder & President, Netconcepts
- 5. Light on content, but on page 1 in Google for “silver earrings”
- 6. Their CEO’s blog accounts for over 13% of online sales
- 15. Not so good title – where’s the phrase “credit card”?
- 16. No link text or body copy
- 17. No link text or body copy
- 18. Duplicate pages
- 19. Still feeling good about being at the bottom of page 1?
- 20. Search listings – 1 good, 1 lousy
- 21. Title tags the same
- 22. Spider unfriendly URL structures
- 23. Yikes! Sears.com home page PageRank score looks abysmal
- 24. Phew! – Sears.com true home page PageRank score
- 25. BMW.de hosted many “doorway pages” like this one
- 26. “ Sneaky redirect” sent searchers to this page
- 27. Hidden link – in the “All” of “All Rights Reserved” – leads to a hallway page
- 28. Hallway page – not meant for human consumption – Let’s start scrolling…
- 29. Everything still looks copasetic, until…
- 31. Screenfuls and screenfuls of it!
- 34. Hi Lois, My name is Eric Ward, and I am working with StormwaterAuthority.org to help them announce the launch of their new web site located at http://www.stormwaterauthority.org I am hoping you will consider mentioning or linking to the StormwaterAuthority.org site on your Water and Wastewater Engineering page at http://www.library.umaine.edu/science/waterresources.htm I have included a brief overview of the site below, and should you need anything at all I am a real person and actually reply to email. You can also contact me by phone. Thank you for your time and consideration. Regards, Eric Ward (On behalf of StormwaterAuthority.org) eric@ericward.com voice 865.637.2438 ------------------------------------------------------ Overview of StormwaterAuthority.org Source: Eric Ward