This document provides instructions for setting up and optimizing a Google Places listing to build local brand awareness and drive traffic. It outlines 10 steps to claim a free business listing, including verifying and filling out information, adding photos, videos, hours and payment options, collecting testimonials, and monitoring performance. Key tips are to use relevant keywords, get positive reviews, and regularly update the listing.

1. Setting up a Google Places Listing Using Google Places to build local brand awareness

2. How does my business rank ???

3. Most Viewed / Most Trustworthy

4. Keywords Drive Traffic

5. Keywords People Use to Find You Keywords Google Associates with You Keywords Your Website and Social Media Platforms are Optimized For

6. Suggested Key Word Ideas Day Spa Tanning Massage Therapy Sunless Tanning Relax Treatments UV Free

7. Get on the Map

8. Now, that’s what I call optimized!

9. Planet Beach Search

10. It’s FREE! Claim your business listing on Google. It's free! Claim and EditVerify your information to make sure people can find you on Google Stand outEngage customers with photos, offers, public responses and more Get insightsUse info about your listing to make smarter business decisions

11. Step 1 • Claim your listing BEFORE This will either read Edit this Place or Owner verified listing

12. Create a new listing if one doesn’t exist. AFTER

13. Step 2 UsePlanet Beach Day Spa (example) for your company name – NOT your franchise name

14. Step 3 Create your listing at www.google.com/places Sign in using a your Google account

15. Step 4 Planet Beach Day Spa Enter basic information: Company name, address, email, website, phone number, description and categories 123 Main Street Main City State 12345 planetbeach@gmail.com www.planetbeachtan.com This is where Faith will give you a description about your business. Tanning Day Spa

16. Step 5 Enter Google Maps locator pin and address

17. Step 6 Enter hours of operations and payment options

18. Step 7 Enter 10 photos – use before and after photos Enter 5 videos Corporate youtube channel: http://www.youtube.com/planetbeach Corporate Flickr: http://www.flickr.com/photos/pbphotos/

19. Step 8 Add additional details specific to your franchise

20. Step 9 Collect testimonials Customers will need to write testimonials using a Google account

21. Testimonials

22. STAR RATINGS Upload photos and videos COMMENTS

23. Step 10 Monitor traffic and performance Tweak as needed

24. Tips Google places listings drive traffic to both your website and your listing page Make sure the phone number is a salesperson’s direct phone number and that it is answered – use a local number only! Reviews are a HUGE factor in ranking – try to get 10-15 positive The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better