Internet marketing can help local businesses attract potential clients searching online. An optimization checklist includes having an accurate Google Business listing with name, address, and phone number, optimizing the Google Places listing, claiming listings on supplemental review sites, getting positive customer reviews to improve rankings and reputation, and developing an informative website and social media presence with unique, engaging content to attract and convert clients. Hiring an agency can focus efforts on return on investment compared to doing it alone with existing staff.

1. Internet Marketing for
Local Businesses
Are there potential clients in your market area
who are using the Internet to find services
you provide?
What can you do to attract as much of that
audience as possible to your business?

2. Teaching Google

3. Google Local Search

4. Optimization Checklist
1: CANONICAL Business Listing

Name

Address

Phone number
Keep it simple.
Be consistent!
*Your Website Should Support This.

5. Optimization Checklist
2. Google Places listing optimized

6. Google Places Analytics

7. Optimization Checklist
3. Claim business listing in supplemental
review and social interaction websites.

8. Optimization Checklist
4. Get POSITIVE reviews from customers.
Help with
rankings
Improved
reputation

9. Optimization Checklist
5. Develop Your Website and Social Properties

10. Introduce Your Business
to the Internet

11. Your Website

Publish as much content as possible to
attract and convert potential clients:
articles, images, videos.

Make sure to publish unique content, not
syndicated.

Be careful about using website hosts that
produce “custom” medical websites full of
DUPLICATE CONTENT. Search engines
don't like this.

12. Two Approaches
Do It Yourself
Use existing personnel
Hire an Agency
Focus on ROI