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Timeline workshop
- 1. Timeline Tips &Tricks Workshop: Get the most out of your Page
- 2. March 31, 2012:All Pages Converted to Timeline Your Facebook Page is now a “Destination”. Changes: •No more landing page •Cover Photo •More Visual •Pinning/Highlighting Posts •Milestones •New Insights •Messaging •Facebook Ads •Applications are prominently displayed
- 3. Cover Photo Your Cover Photo is your “Billboard”. Use it to: •Show your Business’s Personality •Showcase Your Fans •Motivate Your Fans •Be Creative With Your Brand •What will YOU use it for? http://blog.hubspot.com/blog/tabid/6307/bid/32215/17-Examples-of-Creative-Facebook-Page-Cover- Photos.aspx
- 4. Cover Photo Do’s& Don’ts Don’t •Just post a larger image of your logo or profile photo •Use any “Calls to Action”, Contact Information, or references to “Like” or “Share” •Encourage your fans to use your Cover Photo on their personal page as a promotion Do •Use the space to highlight what makes your business unique •Use it as a tool to engage your Fans •Not over stress yourself •Feel free to change it Dimensions: 851 x 315
- 5. Milestones Tell the storyof your history, celebrate events, maybe even have some fun. Be sure to spread out the posting of your Milestones as those posts will go out to all of your fans. Don’t post ten in a row or you may irritate your community with “over-posting.”
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- 8. Applications Brand with yourApplications •Photos, Map & Likes cannot be edited •Photos cannot be repositioned •Use Applications: For Promotions Giveaways or Sweepstakes To collect emails For a newsletter link For event forms Coupons This is where you can SELL and drive business to your website, blog, etc.
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- 12. Your Fan Demographics Y Where are your New Likes from? Your Reach Demographics
- 13. Reach & Frequency Y How People are talking about you Check Ins Y
- 15. Messages Messages arenew with the Timeline •Fan must message you first •You can direct your fans to message you •Helps to build relationships
- 16. Facebook Ads Ads vs.Sponsored Stories •Ad shows up in the right side of your targeted audience •Use Facebook Ads to advertise a Page, Event or App • Sponsored Stories promote organic interactions between People and your business. •Sponsored Stories show up in your fan’s friend’s newsfeed
- 17. The What, When& How Posting 101 What To Post: •Remember the 80/20 Rule •Find what your fans will value •Focus on what makes your business unique for your fans •Tell micro-stories •Photos & Videos*Photos get 2x the attention, according to Facebook •Ask questions or Fill in the blank Pay attention to your fans and how they respond to your posts
- 18. The What, When& How Posting 101 When To Post: •According to research by Media Buddy Best Time? 8pm – 7am Best Day? Wednesdays & Saturdays to improve engagement Daily? 1- 2 times Weekly? 1 – 4 times I say “Find what works best for you.” •Incorporate post ideas into your Marketing Calendar
- 19. The What, When& How Posting 101 How •Be personal, but keep it professional. Avoid excessive !!!!! Or =) •Everyone makes mistakes, but try to keep grammatical errors and typos to a minimum •NO CAPS.. •Keep it short, most posts should be three lines or less. •Engage your fans in conversation and allow them to engage you as well
- 20. Other Tips: April 26:Timeline Profile Photo is changing again. New dimensions will be 160 x 160 pixels It will sit 23 pixels from the left & 210 from the top Click on the “Likes” Application Move Your Applications Timely engagement Don’t be afraid of negative comments Vanity URL Text: FAN _____________ to 32665 About section
- 21. Thank You ForComing! Like me facebook.com/CrazyMuttMarketing Follow me on Twitter @crazymuttmarket Read my blog crazymuttsblog.blogspot.com Follow my Pins Pinterest.com/CrazyMutt/ Crazymuttmarketing.com