SlideShare a Scribd company logo
Right SEO Strategy
for Local Businesses
Presented by,
Abdul Malick B.Tech.,
Senior Digital Marketing Consultant / Director
+91-9994204540 – www.Digitz.in
https://www.AbdulMalick.com
Local SEO Marketing
What is SEO?
SEO standsfor“search engineoptimization.”
It’s the practice of increasing both the quality
and quantity of website traffic, as well as
exposure to your brand, through non-paid (also
known as "organic") search engine results.
Why SEO?
SEO is simply a matter of making sure
your site is structured in a way that
search engines understand.
It’s also a valuable tool for
• brand awareness,
• building relationships with prospects,
• and positioning yourself as an authoritative and
trustworthy expert in your field.
What is Local SEO?
Local SEO is the practice of
optimizing a business’s web
presence for increased visibility
in local and localized organic
search engine results. Proximity,
prominence, and relevance are
the three pillars of local search.
Why Local SEO is important for Local Businesses?
• 46% of all Google searches are looking for local information
• 72% of consumers who did a local search visited a store within five miles
• 78% of local mobile searches result in offline purchases
• 50% of consumers who conduct a local search on their smartphone visit a store
within a day
• Google My Business is the most important factor in local search ranking, followed by
reviews and backlinks
• 88% of consumers trust online reviews as much as personal recommendations
• 97% of people learn more about a local company online than anywhere else
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
Google Local SEO Marketing Strategy for Local Businesses
Brand Visibility
11
Brand Visibility:
● Google Results
● Google Maps
● Google Local
● Google Image
● Knowledge Graphs
● Reputation Management
● Free Ads Websites /
Listing
● Major Search Engines
● All Social Media
Channels
● Major Video Networking
DidYouKnow?
Local SEO Marketing
• Google My Business
• Local Business Listing
• Optimize your website for local search
• Get reviews and ratings
• Build local backlinks
• Social Media
• Paid Campaign with Local Keywords
Top Sources For Finding Local Information
● 82% use search engines (such as Google, Yahoo, or MSN).
● 57% use Yellow Pages directories.
● 53% use local newspapers.
● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
● 49% use TV.
● 38% use direct mail.
● 32% White Pages directories
14
Whatis SERP (SearchEngineResults Page)
7
The SERPs
determine how
your site appears
on Google’s first
page and beyond
KnowmoreaboutLocal
SearchResults
Local Keywords
Google My Business
Optimize your Google My
Business profile:
Claim your Google My Business (GMB)
listing and ensure that all the
information is accurate and up-to-date,
including your business name, address,
phone number, hours of operation, and
website URL. Add photos and videos to
make your listing more attractive and
engaging for potential customers.
Google My Business
Add essential info
Add information like your phone
number, operating hours, and health
and safety measures, so customers
know what to expect.
Google My Business
Share photos, your logo, and
more
Show your business’s personality with
photos, a cover image, your logo, and more
to stand out to customers.
Google My Business
Show who you are
Add attributes like women-led so people
can learn more about your business.
Google My Business
Create posts, offers, and events
Add posts to your Business Profile to
promote special offers, events, and updates
to keep customers in the loop.
Google My Business
Respond to reviews
Reply to public customer reviews to build
trust with new and returning customers.
Google My Business
Send and receive direct
messages
Message with customers directly. You can
pause messaging or create automated
responses any time.
Google My Business
Post answers to frequently
asked questions
List helpful business info upfront and save
time by posting answers to common
questions. Even let customers answer
questions, too.
Google My Business
Post answers to frequently
asked questions
List helpful business info upfront and save
time by posting answers to common
questions. Even let customers answer
questions, too.
Google My Business
Highlight your services
List your services so customers see your
expertise right away. Even show photos of
past work and the people who make up
your business.
Google My Business
Stand out with credentials
Share how long you’ve been in business
and stand out when customers search for
the services you offer on Google.
Google My Business
Deliver quotes quickly
Receive and respond to quote requests,
giving customers comparing services the
info they need sooner.
Google My Business
Deliver quotes quickly
Receive and respond to quote requests,
giving customers comparing services the
info they need sooner.
Google My Business
Simplified scheduling
Allow customers to book in-person or
online services directly from your profile.
Google My Business
Show what makes your
restaurant special
Help customers find and choose your
restaurant or food business on Google,
based on your menu, photos, and
safety precautions. Plus, accept
reservations from your profile, making
it simple for customers to dine-in.
Google My Business
Show what makes your
restaurant special
Help customers find and choose your
restaurant or food business on Google,
based on your menu, photos, and
safety precautions. Plus, accept
reservations from your profile, making
it simple for customers to dine-in.
Google My Business
Highlight essential info
Let customers know about the
services you offer like dine-in, takeout
or delivery, as well as health and
safety measures in place at your
business.
Google My Business
Share your best dishes and
menu
Help customers discover what you serve
by adding photos of your menu and best
dishes. Plus, post special offers or deals
to attract customers.
Google My Business
Accept online food orders
with Google
Make it easier for customers to order
takeout or delivery from your profile.
You can manage ordering preferences by
indicating a preferred partner, disabling
ordering, and more.
Google My Business
Let customers make
reservations
Use Reserve with Google to help
customers book a table from your profile.
Google My Business
Let customers make
reservations
Use Reserve with Google to help
customers book a table from your profile.
Google My Business
Know how customers find
your business
Discover what keywords people search
to find you, and get insights on calls,
reviews, bookings, and more to
understand how your business connects
with customers.
Get listed in local directories
Setting Up Local Business
Listings
Ensure that your business is listed in local
directories such as Yelp, Yellow Pages, and
other industry-specific directories. Make
sure that your information is consistent
across all listings.
Get listed in local directories
1. Business name/title
Always use your real-world business name
in this field. Google can read street-level
signage, so be sure the way you format
your name matches the sign on your
business
Get listed in local directories
3. Phone number
Always list your real-world address, with no
additions or alterations (such as fictitious
suite numbers). PO boxes and unstaffed
virtual offices are not considered real-
world addresses and you should not build
local business listings for them.
Optimize your website for local search
4. Website URL
Google specifically stipulates that your
listed website URL goes directly to a page
owned by the business, rather than
referring them to a third party, a social
profile, or anywhere else.
Website Local SEO
Optimize your website for
local search
Use location-specific keywords in your
website content, meta descriptions, and
page titles. Include your business address
and phone number on every page of your
website. Use schema markup to provide
search engines with more information
about your business.
Importance of a Website
Review Management
Get reviews and
ratings:
Encourage customers to leave
reviews and ratings on your
GMB profile, Yelp, and other
local directories. Respond to
all reviews, positive and
negative, to show that you
value customer feedback.
Local BackLinks
Build local backlinks
Get backlinks from local
websites and blogs to
improve your local search
rankings. You can do this by
sponsoring local events,
getting featured in local
media, or participating in local
business associations.
Social Media Presence
Use social media:
Use social media platforms to
promote your business and
engage with customers. Share
updates, photos, and videos
regularly. Use location-specific
hashtags to increase your
visibility.
Citation Listing
NAP - Local Citation
A local citation is any online
mention of partial or complete
name, address, and phone number
of a local business - also called NAP
data.
Citations can occur on local
business directories, on websites
and apps, and on social platforms.
Examples
Paid Ads for Local Keywords
Use local keywords in your
paid search campaigns:
Use location-specific keywords in your
paid search campaigns to reach
customers in your area. Use location
extensions in your Google Ads to display
your address and phone number in your
ads.
Get Involved in Your Community
Launch a Blog
Google Local SEO Marketing Strategy for Local Businesses
Why Digital Markeitng is Important?
55
56
Thank You
Reach Me @
Abdul Malick
Senior Digital Marketing Consultant / Director
+91-9994204540 / abdulmalic@gmail.com
Digitz India Technologies
www.Digitz.in
www.AbdulMalick.com

More Related Content

What's hot

Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Mickey Mellen
 
Google My Business
Google My BusinessGoogle My Business
Google My Business
Internet Marketing Muscle
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
Amish Keshwani
 
Introduction to google adwords
Introduction to google adwordsIntroduction to google adwords
Introduction to google adwords
In Marketing We Trust
 
Edu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads FundamentalsEdu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads Fundamentals
Edu4Sure
 
Google Ads vs. Facebook Ads
Google Ads vs. Facebook AdsGoogle Ads vs. Facebook Ads
Google Ads vs. Facebook Ads
Pinpointe On-Demand
 
New Seo Proposal
New Seo ProposalNew Seo Proposal
New Seo Proposal
Betawebsolution
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook Ads
Muhammed Gazzaly
 
SEO Proposal eMarket Agency
SEO Proposal eMarket AgencySEO Proposal eMarket Agency
SEO Proposal eMarket Agency
eMarket Education
 
Seo Proposal
Seo ProposalSeo Proposal
Seo Proposal
Chuck Price
 
SEO Services Proposal PowerPoint Presentation Slides
SEO Services Proposal PowerPoint Presentation SlidesSEO Services Proposal PowerPoint Presentation Slides
SEO Services Proposal PowerPoint Presentation Slides
SlideTeam
 
Facebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdfFacebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdf
nifati1
 
Real estate Industry Digital Marketing
Real estate Industry Digital MarketingReal estate Industry Digital Marketing
Real estate Industry Digital Marketing
Naynish Ladkat
 
On page seo
On page seoOn page seo
On page seo
sathya ravi
 
Facebook ads Types of Facebook ads
Facebook ads Types of Facebook adsFacebook ads Types of Facebook ads
Facebook ads Types of Facebook ads
SuhailAnsari24
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Debojyoti Ghosh
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
FAO
 
Digital marketing proposal for Interior design comapny
Digital marketing proposal for Interior design comapnyDigital marketing proposal for Interior design comapny
Digital marketing proposal for Interior design comapny
Jame Preneur
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposal
Shashikant Kashodhan
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
John Quirke
 

What's hot (20)

Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
 
Google My Business
Google My BusinessGoogle My Business
Google My Business
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
Introduction to google adwords
Introduction to google adwordsIntroduction to google adwords
Introduction to google adwords
 
Edu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads FundamentalsEdu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads Fundamentals
 
Google Ads vs. Facebook Ads
Google Ads vs. Facebook AdsGoogle Ads vs. Facebook Ads
Google Ads vs. Facebook Ads
 
New Seo Proposal
New Seo ProposalNew Seo Proposal
New Seo Proposal
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook Ads
 
SEO Proposal eMarket Agency
SEO Proposal eMarket AgencySEO Proposal eMarket Agency
SEO Proposal eMarket Agency
 
Seo Proposal
Seo ProposalSeo Proposal
Seo Proposal
 
SEO Services Proposal PowerPoint Presentation Slides
SEO Services Proposal PowerPoint Presentation SlidesSEO Services Proposal PowerPoint Presentation Slides
SEO Services Proposal PowerPoint Presentation Slides
 
Facebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdfFacebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdf
 
Real estate Industry Digital Marketing
Real estate Industry Digital MarketingReal estate Industry Digital Marketing
Real estate Industry Digital Marketing
 
On page seo
On page seoOn page seo
On page seo
 
Facebook ads Types of Facebook ads
Facebook ads Types of Facebook adsFacebook ads Types of Facebook ads
Facebook ads Types of Facebook ads
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
 
Digital marketing proposal for Interior design comapny
Digital marketing proposal for Interior design comapnyDigital marketing proposal for Interior design comapny
Digital marketing proposal for Interior design comapny
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposal
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 

Similar to Google Local SEO Marketing Strategy for Local Businesses

what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
VanakkamDigital
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
Abdul Malick
 
Google My Business Ninja: Conquer Local Search Like a Pro
Google My Business Ninja: Conquer Local Search Like a ProGoogle My Business Ninja: Conquer Local Search Like a Pro
Google My Business Ninja: Conquer Local Search Like a Pro
Gio Ferrandino
 
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
SysTab India
 
How to Optimise your Google My Business Profile
How to Optimise your Google My Business ProfileHow to Optimise your Google My Business Profile
How to Optimise your Google My Business Profile
BYB Marketing - Brand Yourself Better
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
AK DigiHub
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
Sara Martin
 
Marketing in Today's Social World
Marketing in Today's Social WorldMarketing in Today's Social World
Marketing in Today's Social World
Abuzz Creative
 
SEO for Local Tourism Businesses in Northern Ireland
SEO for Local Tourism Businesses in Northern IrelandSEO for Local Tourism Businesses in Northern Ireland
SEO for Local Tourism Businesses in Northern Ireland
Search Scientist
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
AK DigiHub
 
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
FSC Interactive
 
Google 101 - Analytics, AdWords, Webmaster Tools and Places,
Google 101  - Analytics, AdWords, Webmaster Tools and Places, Google 101  - Analytics, AdWords, Webmaster Tools and Places,
Google 101 - Analytics, AdWords, Webmaster Tools and Places,
FSC Interactive
 
Local SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop NLocal SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop N
Parnell Pierre-Louis
 
Digital Marketing for Right Now, 2013
Digital Marketing for Right Now, 2013Digital Marketing for Right Now, 2013
Digital Marketing for Right Now, 2013
Victor M Ramirez
 
Greensboro Google Plus for Business
Greensboro Google Plus for BusinessGreensboro Google Plus for Business
Greensboro Google Plus for Business
Virtual Desk Support
 
SEO for Small Business
SEO for Small BusinessSEO for Small Business
SEO for Small Business
Nik Ranger
 
Professional Seo Service
Professional Seo Service Professional Seo Service
Professional Seo Service
Tech Cloud Ltd
 
FUSIONWRX Inc. Marketing Strategic Capabilities
FUSIONWRX Inc. Marketing Strategic CapabilitiesFUSIONWRX Inc. Marketing Strategic Capabilities
FUSIONWRX Inc. Marketing Strategic Capabilities
FUSIONWRX Inc
 
Session 4: Lloyd | Location Based Marketing & Optimisation
Session 4: Lloyd | Location Based Marketing & OptimisationSession 4: Lloyd | Location Based Marketing & Optimisation
Session 4: Lloyd | Location Based Marketing & Optimisation
Taksu Digital
 
Small Business Marketing: Getting Results with Google Local Search by Julie B...
Small Business Marketing: Getting Results with Google Local Search by Julie B...Small Business Marketing: Getting Results with Google Local Search by Julie B...
Small Business Marketing: Getting Results with Google Local Search by Julie B...
Julie Bevacqua
 

Similar to Google Local SEO Marketing Strategy for Local Businesses (20)

what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
 
Google My Business Ninja: Conquer Local Search Like a Pro
Google My Business Ninja: Conquer Local Search Like a ProGoogle My Business Ninja: Conquer Local Search Like a Pro
Google My Business Ninja: Conquer Local Search Like a Pro
 
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
 
How to Optimise your Google My Business Profile
How to Optimise your Google My Business ProfileHow to Optimise your Google My Business Profile
How to Optimise your Google My Business Profile
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
Marketing in Today's Social World
Marketing in Today's Social WorldMarketing in Today's Social World
Marketing in Today's Social World
 
SEO for Local Tourism Businesses in Northern Ireland
SEO for Local Tourism Businesses in Northern IrelandSEO for Local Tourism Businesses in Northern Ireland
SEO for Local Tourism Businesses in Northern Ireland
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
 
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
 
Google 101 - Analytics, AdWords, Webmaster Tools and Places,
Google 101  - Analytics, AdWords, Webmaster Tools and Places, Google 101  - Analytics, AdWords, Webmaster Tools and Places,
Google 101 - Analytics, AdWords, Webmaster Tools and Places,
 
Local SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop NLocal SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop N
 
Digital Marketing for Right Now, 2013
Digital Marketing for Right Now, 2013Digital Marketing for Right Now, 2013
Digital Marketing for Right Now, 2013
 
Greensboro Google Plus for Business
Greensboro Google Plus for BusinessGreensboro Google Plus for Business
Greensboro Google Plus for Business
 
SEO for Small Business
SEO for Small BusinessSEO for Small Business
SEO for Small Business
 
Professional Seo Service
Professional Seo Service Professional Seo Service
Professional Seo Service
 
FUSIONWRX Inc. Marketing Strategic Capabilities
FUSIONWRX Inc. Marketing Strategic CapabilitiesFUSIONWRX Inc. Marketing Strategic Capabilities
FUSIONWRX Inc. Marketing Strategic Capabilities
 
Session 4: Lloyd | Location Based Marketing & Optimisation
Session 4: Lloyd | Location Based Marketing & OptimisationSession 4: Lloyd | Location Based Marketing & Optimisation
Session 4: Lloyd | Location Based Marketing & Optimisation
 
Small Business Marketing: Getting Results with Google Local Search by Julie B...
Small Business Marketing: Getting Results with Google Local Search by Julie B...Small Business Marketing: Getting Results with Google Local Search by Julie B...
Small Business Marketing: Getting Results with Google Local Search by Julie B...
 

More from Abdul Malick

how to target Local Business Marketing
how to target Local Business Marketinghow to target Local Business Marketing
how to target Local Business Marketing
Abdul Malick
 
Social Media for Students
Social Media for StudentsSocial Media for Students
Social Media for Students
Abdul Malick
 
Local Marketing
Local MarketingLocal Marketing
Local Marketing
Abdul Malick
 
SEO for Mobile Apps
SEO for Mobile AppsSEO for Mobile Apps
SEO for Mobile Apps
Abdul Malick
 
SEO in Web Technology
SEO in Web TechnologySEO in Web Technology
SEO in Web Technology
Abdul Malick
 
Search Engine Optimization in Web Technology
Search Engine Optimization in Web TechnologySearch Engine Optimization in Web Technology
Search Engine Optimization in Web Technology
Abdul Malick
 

More from Abdul Malick (6)

how to target Local Business Marketing
how to target Local Business Marketinghow to target Local Business Marketing
how to target Local Business Marketing
 
Social Media for Students
Social Media for StudentsSocial Media for Students
Social Media for Students
 
Local Marketing
Local MarketingLocal Marketing
Local Marketing
 
SEO for Mobile Apps
SEO for Mobile AppsSEO for Mobile Apps
SEO for Mobile Apps
 
SEO in Web Technology
SEO in Web TechnologySEO in Web Technology
SEO in Web Technology
 
Search Engine Optimization in Web Technology
Search Engine Optimization in Web TechnologySearch Engine Optimization in Web Technology
Search Engine Optimization in Web Technology
 

Recently uploaded

Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
SMM OWL
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 

Recently uploaded (20)

Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 

Google Local SEO Marketing Strategy for Local Businesses

  • 1. Right SEO Strategy for Local Businesses Presented by, Abdul Malick B.Tech., Senior Digital Marketing Consultant / Director +91-9994204540 – www.Digitz.in https://www.AbdulMalick.com Local SEO Marketing
  • 2. What is SEO? SEO standsfor“search engineoptimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
  • 3. Why SEO? SEO is simply a matter of making sure your site is structured in a way that search engines understand. It’s also a valuable tool for • brand awareness, • building relationships with prospects, • and positioning yourself as an authoritative and trustworthy expert in your field.
  • 4. What is Local SEO? Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Proximity, prominence, and relevance are the three pillars of local search.
  • 5. Why Local SEO is important for Local Businesses? • 46% of all Google searches are looking for local information • 72% of consumers who did a local search visited a store within five miles • 78% of local mobile searches result in offline purchases • 50% of consumers who conduct a local search on their smartphone visit a store within a day • Google My Business is the most important factor in local search ranking, followed by reviews and backlinks • 88% of consumers trust online reviews as much as personal recommendations • 97% of people learn more about a local company online than anywhere else
  • 11. Brand Visibility 11 Brand Visibility: ● Google Results ● Google Maps ● Google Local ● Google Image ● Knowledge Graphs ● Reputation Management ● Free Ads Websites / Listing ● Major Search Engines ● All Social Media Channels ● Major Video Networking
  • 13. Local SEO Marketing • Google My Business • Local Business Listing • Optimize your website for local search • Get reviews and ratings • Build local backlinks • Social Media • Paid Campaign with Local Keywords
  • 14. Top Sources For Finding Local Information ● 82% use search engines (such as Google, Yahoo, or MSN). ● 57% use Yellow Pages directories. ● 53% use local newspapers. ● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com) ● 49% use TV. ● 38% use direct mail. ● 32% White Pages directories 14
  • 15. Whatis SERP (SearchEngineResults Page) 7 The SERPs determine how your site appears on Google’s first page and beyond
  • 18. Google My Business Optimize your Google My Business profile: Claim your Google My Business (GMB) listing and ensure that all the information is accurate and up-to-date, including your business name, address, phone number, hours of operation, and website URL. Add photos and videos to make your listing more attractive and engaging for potential customers.
  • 19. Google My Business Add essential info Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.
  • 20. Google My Business Share photos, your logo, and more Show your business’s personality with photos, a cover image, your logo, and more to stand out to customers.
  • 21. Google My Business Show who you are Add attributes like women-led so people can learn more about your business.
  • 22. Google My Business Create posts, offers, and events Add posts to your Business Profile to promote special offers, events, and updates to keep customers in the loop.
  • 23. Google My Business Respond to reviews Reply to public customer reviews to build trust with new and returning customers.
  • 24. Google My Business Send and receive direct messages Message with customers directly. You can pause messaging or create automated responses any time.
  • 25. Google My Business Post answers to frequently asked questions List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.
  • 26. Google My Business Post answers to frequently asked questions List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.
  • 27. Google My Business Highlight your services List your services so customers see your expertise right away. Even show photos of past work and the people who make up your business.
  • 28. Google My Business Stand out with credentials Share how long you’ve been in business and stand out when customers search for the services you offer on Google.
  • 29. Google My Business Deliver quotes quickly Receive and respond to quote requests, giving customers comparing services the info they need sooner.
  • 30. Google My Business Deliver quotes quickly Receive and respond to quote requests, giving customers comparing services the info they need sooner.
  • 31. Google My Business Simplified scheduling Allow customers to book in-person or online services directly from your profile.
  • 32. Google My Business Show what makes your restaurant special Help customers find and choose your restaurant or food business on Google, based on your menu, photos, and safety precautions. Plus, accept reservations from your profile, making it simple for customers to dine-in.
  • 33. Google My Business Show what makes your restaurant special Help customers find and choose your restaurant or food business on Google, based on your menu, photos, and safety precautions. Plus, accept reservations from your profile, making it simple for customers to dine-in.
  • 34. Google My Business Highlight essential info Let customers know about the services you offer like dine-in, takeout or delivery, as well as health and safety measures in place at your business.
  • 35. Google My Business Share your best dishes and menu Help customers discover what you serve by adding photos of your menu and best dishes. Plus, post special offers or deals to attract customers.
  • 36. Google My Business Accept online food orders with Google Make it easier for customers to order takeout or delivery from your profile. You can manage ordering preferences by indicating a preferred partner, disabling ordering, and more.
  • 37. Google My Business Let customers make reservations Use Reserve with Google to help customers book a table from your profile.
  • 38. Google My Business Let customers make reservations Use Reserve with Google to help customers book a table from your profile.
  • 39. Google My Business Know how customers find your business Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.
  • 40. Get listed in local directories Setting Up Local Business Listings Ensure that your business is listed in local directories such as Yelp, Yellow Pages, and other industry-specific directories. Make sure that your information is consistent across all listings.
  • 41. Get listed in local directories 1. Business name/title Always use your real-world business name in this field. Google can read street-level signage, so be sure the way you format your name matches the sign on your business
  • 42. Get listed in local directories 3. Phone number Always list your real-world address, with no additions or alterations (such as fictitious suite numbers). PO boxes and unstaffed virtual offices are not considered real- world addresses and you should not build local business listings for them.
  • 43. Optimize your website for local search 4. Website URL Google specifically stipulates that your listed website URL goes directly to a page owned by the business, rather than referring them to a third party, a social profile, or anywhere else.
  • 44. Website Local SEO Optimize your website for local search Use location-specific keywords in your website content, meta descriptions, and page titles. Include your business address and phone number on every page of your website. Use schema markup to provide search engines with more information about your business.
  • 45. Importance of a Website
  • 46. Review Management Get reviews and ratings: Encourage customers to leave reviews and ratings on your GMB profile, Yelp, and other local directories. Respond to all reviews, positive and negative, to show that you value customer feedback.
  • 47. Local BackLinks Build local backlinks Get backlinks from local websites and blogs to improve your local search rankings. You can do this by sponsoring local events, getting featured in local media, or participating in local business associations.
  • 48. Social Media Presence Use social media: Use social media platforms to promote your business and engage with customers. Share updates, photos, and videos regularly. Use location-specific hashtags to increase your visibility.
  • 49. Citation Listing NAP - Local Citation A local citation is any online mention of partial or complete name, address, and phone number of a local business - also called NAP data. Citations can occur on local business directories, on websites and apps, and on social platforms.
  • 51. Paid Ads for Local Keywords Use local keywords in your paid search campaigns: Use location-specific keywords in your paid search campaigns to reach customers in your area. Use location extensions in your Google Ads to display your address and phone number in your ads.
  • 52. Get Involved in Your Community
  • 55. Why Digital Markeitng is Important? 55
  • 56. 56 Thank You Reach Me @ Abdul Malick Senior Digital Marketing Consultant / Director +91-9994204540 / abdulmalic@gmail.com Digitz India Technologies www.Digitz.in www.AbdulMalick.com