I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
Ever wanted to know a FEW BATTLE TESTED tricks to get insanely more Pinterest Re-shares, niche followers and build a targeted List?
Pinterest holds tremendous potential for internet marketers, home based business entrepreneurs, small businesses and brands to attract new customers. Here are 5 Effective Steps to Build an email List with Pinterest Fast, and turn the browsers to buyers!
In this Pinterest Tutorial, you'll learn 5 simple yet highly effective actions to get more of your content re-pinned on and get even more Pinterest followers.
Full Related Blog post: http://juleskalpauli.com/build-a-list-with-pinterest/
Following the recent Pinterest Changes! Using Pinterest can be a fun and simple way to build traffic for your offers, brand and blog.
Start creating a solid stream of Traffic via re-shares of your pins and build up an income by marketing on Pinterest with these 5 simple steps!
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
Ever wanted to know a FEW BATTLE TESTED tricks to get insanely more Pinterest Re-shares, niche followers and build a targeted List?
Pinterest holds tremendous potential for internet marketers, home based business entrepreneurs, small businesses and brands to attract new customers. Here are 5 Effective Steps to Build an email List with Pinterest Fast, and turn the browsers to buyers!
In this Pinterest Tutorial, you'll learn 5 simple yet highly effective actions to get more of your content re-pinned on and get even more Pinterest followers.
Full Related Blog post: http://juleskalpauli.com/build-a-list-with-pinterest/
Following the recent Pinterest Changes! Using Pinterest can be a fun and simple way to build traffic for your offers, brand and blog.
Start creating a solid stream of Traffic via re-shares of your pins and build up an income by marketing on Pinterest with these 5 simple steps!
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
Advanced tips for social media and video marketingAli Schwanke
Whether you're trying to attract new leads or engage current customers, social media and video marketing are on every business owner’s wish list. And they should be…because they work. But the game has changed, and it’s harder than ever to break through the clutter. In this presentation we'll explore the framework for creating content at each stage of the sales and marketing funnel, and learn what type of content you need to get better results from your digital marketing campaigns.
This content was originally delivered at the Nebraska Tech Summit, sponsored by Five Nines.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Make extra revenue, increase exposure and teach others what you know by writing a book. It is an incredibly rewarding experience but also a daunting prospect. The hard lessons I learned when writing and marketing Master Drupal Module Development. Also - invaluable strategies and tactics I have picked up from other technical authors and product bootstrappers. More info: http://befused.com/wroclaw
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
Advanced tips for social media and video marketingAli Schwanke
Whether you're trying to attract new leads or engage current customers, social media and video marketing are on every business owner’s wish list. And they should be…because they work. But the game has changed, and it’s harder than ever to break through the clutter. In this presentation we'll explore the framework for creating content at each stage of the sales and marketing funnel, and learn what type of content you need to get better results from your digital marketing campaigns.
This content was originally delivered at the Nebraska Tech Summit, sponsored by Five Nines.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Make extra revenue, increase exposure and teach others what you know by writing a book. It is an incredibly rewarding experience but also a daunting prospect. The hard lessons I learned when writing and marketing Master Drupal Module Development. Also - invaluable strategies and tactics I have picked up from other technical authors and product bootstrappers. More info: http://befused.com/wroclaw
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
7 Social Media Strategies for Small Businesses and Start UpsEric Ainsworth
7 Social Media Strategies for Small Business and Start-ups. This presentation was delivered on June 16, 2017, at Dig Deep Marketing Corporate HQ, 12808 W Airport Blvd, Sugar Land, TX 77478
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
An overview of how content marketing helps brands create new customers. Including content strategy, production, distribution, measurement and first-hand/third party case studies.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Let's Talk Digital: Marketing Strategies to Get You Notice
1. LET'S TALK DIGITAL:
MARKETING STRATEGIES TO
GET YOU NOTICED & INSPIRE
YOUR CUSTOMERS TO TAKE
ACTION
Kate Volman, Host, Content Creator & Marketing Strategist
Let’s connect @KateVolman
kate volman
2.
3.
4. (radio ads, Yellow Pages and direct mail) to $50,000 on inbound marketing. Traffic to w
5. Grew sales by $50,000/month by reaching out to bloggers.
Sales jumped by 50% in four months
8. THE GOAL IS TO…
• Increase monthly revenue by $10,000.
• Collect 5,000 qualified prospect email addresses by X date.
• Generate 10 quality leader per month through Facebook.
• Increase the lifetime value of my current clients by X%.
10. STEP 1: BUILD A STICKY WEBSITE
• Simplify Your Message (what problem are you solving?)
• What is the visitor’s next step?
• Strong calls to action.
• Live chat.
• Contact info (are you including channels you aren’t on?)
16. OPTIMIZE YOUR CONTENT TO GET FOUND
• We don’t have to guess. Use data.
• Use Keyword planner
• What are people searching for?
• Identify the keywords.
• Identify keyword phrases.
17. EXAMPLE: LOCAL GYM
• Best gyms delray beach
• Personal trainer delray beach
• Fitness Classes delray beach
• Benefits of hiring a personal trainer
• Do I need to hire a personal trainer to lose weight?
• Are group fitness classes better than a trainer?
18. OPTIMIZE YOUR CONTENT TO GET FOUND
• Buzzsumo.
• Find other popular
articles in your industry.
• Answer FAQs.
19. WHERE TO SHARE
YOUR CONTENT SO
IT GETS FOUND.
• Your Website
• Social media
• LinkedIn - status updates & articles
• Medium
• Reddit
• HARO
• Online publications in your industry
• Guest Post on other websites
20. • Hire a writer (Upwork, Scripted, etc.)
• Videos
• Podcasts
• Infographics
• Stories through testimonials
NOT A
BLOGGER?
37. STEP #4: E-MAIL MARKETING
• Email is nearly 40 times better than Facebook and Twitter at acquiring
customers. (McKinsey & Company)
• Using marketing automation can increase conversion rates by over 50%.
(Aberdeen Group)
• The two biggest factors influencing open rates are the organization the email is
from (64%) and the subject line (47%). (Chadwick Martin Bailey)
• Companies using email to nurture leads generate 50% more sales-ready leads
and at 33% lower cost. And nurtured leads, on average, produce a 20%
increase in sales opportunities compared to non-nurtured leads. (Hubspot)
• Create strong campaigns with helpful information.
38. • Always be building your list.
• Social media.
• Email automation.
• Create strong campaigns with helpful
information.
41. STEP #5: GET CREATIVE. TEST.
• Start writing articles and publish on LinkedIn.
• Commit to writing blogs consistently.
• Commit to doing weekly videos.
• Test Facebook ads.
• Start a private Facebook or LinkedIn Group.
43. A FEW GREAT TOOLS/APPS
• Create social media images - Canva
• Schedule social media posts - Hootsuite, Buffer
• Create images easily - Canva
• CoSchedule (integrates blogs and social media)
• MemeGenerator
• Create images - Pablo (through Buffer)
• Team collaboration/project management - Trello
• Facebook Sweepstakes - woobox.com
• twitter.com/search
44. WOULD YOU LIKE TO DO ME A FAVOR?
almarketing presentation @KateVolman. Excited to watch your @GoDaddy videos. #sm
uch great #smallbusiness #marketing tips @KateVolman. Looking forward to @convinc
for making #digitalmarketing fun @KateVolman. Can’t wait to watch your @GoDaddy v
45. LET’S RECAP.
1
2
3
BUILD A STICK WEBSITE
CREATE HELPFUL CONTENT
GET SOCIAL
4 EMAIL MARKETING
5 GET CREATIVE & TEST