Get Found on Google
Search and Maps
ROMONA FOSTER
Google City Partner
Social Media How To’s with Romona
What I Do:
Social Media Training
Social Media Management
Email Marketing
Online Marketing
romonafoster.com
socialmediawithromona
romonafoster
romonafoster
romonafoster
Meet Your Presenter
Agenda
Get your business on Google for free
Take a tour of Google My Business
How to create a website, step-by-step
Connect with customers when they search Google
Connect on Google Maps
Google My Business works on
desktops, laptops, tablets, and
mobile phones.
Connect across devices
Get your business on
Google for free
Google My Business
google.com/business
Show up when
customers search
for your business or
businesses like
yours on Google
Search and Maps.
Step 1: Sign into your Google account
Sign into the
Google account
you use for your
business.
Don’t have a Google
account? Click
“create account” to
get started.
google.com/accounts
Step 2: Select your business or add it
Write the
business name as
you want it to
appear on Google.
It may appear in a
drop-down list.
Step 3: Enter your business details
Keep your
residential
address private.
Check if your
business serves
customers at their
locations.
Enter your business category
If you can’t find
the perfect
category choose
something close.
Enter your phone number or website
Providing current
info will help
customers get in
touch with your
business.
Step 4: Verify your connection to the business
Confirm you are
authorized to
manage the
Business Profile by
clicking Continue.
Step 5: Verify your business
You will use a
separate form.
Click Verify Later.
Submit this form to request verification
Google username:
the complete email
address
associated with the
profile.
gybo.com/verifymybusiness
Take a tour of
Google My Business
Anatomy of a Business Profile on Google
Description
Business overview
Business hours
Photos and videos
Quick links
Reviews
Make updates from the dashboard
Up-to-date profiles are:
2.7x
more likely to be considered reputable.
70 %
more likely to attract location visits.
50 %
more likely to lead to a purchase.
Source: Ipsos research: Benefits of a complete listing 2017
Make updates with the mobile app
Download the free app
for Android or iOS.
Make updates from search results
This option is visible only
to managers of verified
businesses.
● Edit business info
● Create posts
● Add photos
● Manage reviews
40 %
of local business
searchers want to find
hours of operation.
Source: Google Consumer Barometer, April 2017
Confirm your special hours on
Google
Unconfirmed Confirmed
Share updates with Posts
Post updates directly on
your Business Profile.
Posts can help your business in many ways
Products OffersAnnouncements Events Business info
NEW
Add business photos and video
90 %
of customers more
likely to visit.
Click to manage photos.
Customers can book appointments, fast
Book an appointment in
under a minute, directly
through your Business
Profile.
Add details with attributes
Attributes can appear as
highlights to help your
business stand out in search
results.
New “Veteran-Led”
attribute.
Read and respond to reviews
Be notified when customers write
reviews about your business.
Build brand loyalty by responding.
Reply with your point-of-view,
solutions, answers, or thanks.
smallthanks.withgoogle.co
m
Use messaging to communicate...
First, set up Messaging.
...via text message
Customers can
send messages.
See what’s working with insights
New York City
182
● How do searchers find you?
● How do they interact with the
profile?
● Do they call, request directions,
and visit your website?
● Where do customers come from?
● What days have the most
activity?
Add managers to help
First, click Users.
Next, invite managers by adding
their email addresses. Choose
their access level.
How to create a
website, step by step
Choose “website” from navigation
Click “website”
to get started
Edit your website
Select “themes” to
change the site design.
Select “photos” to add
images and video to
your website.
Select “edit” to add
text to your website.
Manage settings and publish
Select “settings” to
publish or unpublish
your site, change the
domain name, or
change the default
language.
Choose a website address
http://stasias-bakery.business.site
You have two options:
1. [your business name].business.site
2. Use a custom domain name
Congrats, you’re on the web!
Thank you
After today, sign in at google.com/business
romonafoster.com
socialmediawithromona
romonafoster
romonafoster
romonafoster
Workshop time
Visit google.com/business
Claim or complete your Business Profile.
Do NOT request a postcard. Click “verify later”
Visit gybo.com/verifymybusiness
● Fill out form using complete email address associated with the profile.
● Look for a confirmation email in the next few days.
Raise your hand. We’re here to help!Need help?

2019 MarketingBitz Bootcamp (Washington, D.C.): Get Found on Google Search and Maps

  • 1.
    Get Found onGoogle Search and Maps
  • 2.
    ROMONA FOSTER Google CityPartner Social Media How To’s with Romona What I Do: Social Media Training Social Media Management Email Marketing Online Marketing romonafoster.com socialmediawithromona romonafoster romonafoster romonafoster Meet Your Presenter
  • 3.
    Agenda Get your businesson Google for free Take a tour of Google My Business How to create a website, step-by-step
  • 4.
    Connect with customerswhen they search Google
  • 5.
  • 6.
    Google My Businessworks on desktops, laptops, tablets, and mobile phones. Connect across devices
  • 8.
    Get your businesson Google for free
  • 9.
    Google My Business google.com/business Showup when customers search for your business or businesses like yours on Google Search and Maps.
  • 10.
    Step 1: Signinto your Google account Sign into the Google account you use for your business. Don’t have a Google account? Click “create account” to get started. google.com/accounts
  • 11.
    Step 2: Selectyour business or add it Write the business name as you want it to appear on Google. It may appear in a drop-down list.
  • 12.
    Step 3: Enteryour business details Keep your residential address private. Check if your business serves customers at their locations.
  • 13.
    Enter your businesscategory If you can’t find the perfect category choose something close.
  • 14.
    Enter your phonenumber or website Providing current info will help customers get in touch with your business.
  • 15.
    Step 4: Verifyyour connection to the business Confirm you are authorized to manage the Business Profile by clicking Continue.
  • 16.
    Step 5: Verifyyour business You will use a separate form. Click Verify Later.
  • 17.
    Submit this formto request verification Google username: the complete email address associated with the profile. gybo.com/verifymybusiness
  • 18.
    Take a tourof Google My Business
  • 19.
    Anatomy of aBusiness Profile on Google Description Business overview Business hours Photos and videos Quick links Reviews
  • 20.
    Make updates fromthe dashboard Up-to-date profiles are: 2.7x more likely to be considered reputable. 70 % more likely to attract location visits. 50 % more likely to lead to a purchase. Source: Ipsos research: Benefits of a complete listing 2017
  • 21.
    Make updates withthe mobile app Download the free app for Android or iOS.
  • 22.
    Make updates fromsearch results This option is visible only to managers of verified businesses. ● Edit business info ● Create posts ● Add photos ● Manage reviews
  • 23.
    40 % of localbusiness searchers want to find hours of operation. Source: Google Consumer Barometer, April 2017 Confirm your special hours on Google Unconfirmed Confirmed
  • 24.
    Share updates withPosts Post updates directly on your Business Profile.
  • 25.
    Posts can helpyour business in many ways Products OffersAnnouncements Events Business info NEW
  • 26.
    Add business photosand video 90 % of customers more likely to visit. Click to manage photos.
  • 27.
    Customers can bookappointments, fast Book an appointment in under a minute, directly through your Business Profile.
  • 28.
    Add details withattributes Attributes can appear as highlights to help your business stand out in search results. New “Veteran-Led” attribute.
  • 29.
    Read and respondto reviews Be notified when customers write reviews about your business. Build brand loyalty by responding. Reply with your point-of-view, solutions, answers, or thanks. smallthanks.withgoogle.co m
  • 30.
    Use messaging tocommunicate... First, set up Messaging.
  • 31.
  • 32.
    See what’s workingwith insights New York City 182 ● How do searchers find you? ● How do they interact with the profile? ● Do they call, request directions, and visit your website? ● Where do customers come from? ● What days have the most activity?
  • 33.
    Add managers tohelp First, click Users. Next, invite managers by adding their email addresses. Choose their access level.
  • 34.
    How to createa website, step by step
  • 35.
    Choose “website” fromnavigation Click “website” to get started
  • 36.
    Edit your website Select“themes” to change the site design. Select “photos” to add images and video to your website. Select “edit” to add text to your website.
  • 37.
    Manage settings andpublish Select “settings” to publish or unpublish your site, change the domain name, or change the default language.
  • 38.
    Choose a websiteaddress http://stasias-bakery.business.site You have two options: 1. [your business name].business.site 2. Use a custom domain name
  • 39.
  • 40.
    Thank you After today,sign in at google.com/business romonafoster.com socialmediawithromona romonafoster romonafoster romonafoster
  • 41.
    Workshop time Visit google.com/business Claimor complete your Business Profile. Do NOT request a postcard. Click “verify later” Visit gybo.com/verifymybusiness ● Fill out form using complete email address associated with the profile. ● Look for a confirmation email in the next few days. Raise your hand. We’re here to help!Need help?