Google My Business is a free local platform provided by Google that allows businesses to manage their online presence and interact with customers. It benefits businesses by increasing website traffic, sales, search engine rankings, brand recognition, and interactions with customers. The document provides instructions for businesses to create a listing on Google My Business in 9 steps, which involves entering the business name, address, category, contact information, and verifying the listing. It emphasizes that listing on Google My Business can help businesses improve their online presence and visibility to potential customers.