This document provides tips for 21 ways to market a local business online. It discusses optimizing a business's online identity with complete name, address, and phone number listings. It also recommends understanding target customers through keyword research and creating dedicated pages for product categories. Additional tips include building awesome landing pages, getting sponsor/member badges, A/B testing, tracking key performance indicators like traffic and calls, getting links/citations on sites like Google+, asking for reviews sustainably, and following local marketing experts online and at meetups. The overall message is to focus on both improving online content and visibility to get more potential customers.
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your restoration website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.restorationmarketingexperts.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://restorationmarketing.link/strategy
Visit our website to learn more: https://www.restorationmarketingexperts.com
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your restoration website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.restorationmarketingexperts.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://restorationmarketing.link/strategy
Visit our website to learn more: https://www.restorationmarketingexperts.com
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
Presentation on Review Management focusing on Google Reviews. With a focus on building content and requesting reviews of your customer database.
Essential Marketing and Public Relations strategy as we are all being reviewed on several different platforms.
Discover the ingredients for a successful website for your firm. We’ll cover which pages to includes plus the features and integrations that will give your website a boost.
Instarify will politely remind customers to review your company on the platforms of your choice. We call this the “review funnel. Positive customer reviews are single-handedly the most effective tool for rapid business growth and developing consumer trust. Having your customers actively spread the good word about your business is crucial to your company's success. We know how to easily and effectively get customers involved! Our review campaigns are automated, providing an easy yet effective way for you to grow your review base while being able to analyze and track your data. We will show off your most recent positive reviews by having them instantly published on your company's website and social media platforms.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
We are all in the Relations and Communications Industry!Fil Sullivan
Find out more about how we all work for the relations and communications industry through digital marketing and web designs with RedKite slideshow presentation.
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
Presentation on Review Management focusing on Google Reviews. With a focus on building content and requesting reviews of your customer database.
Essential Marketing and Public Relations strategy as we are all being reviewed on several different platforms.
Discover the ingredients for a successful website for your firm. We’ll cover which pages to includes plus the features and integrations that will give your website a boost.
Instarify will politely remind customers to review your company on the platforms of your choice. We call this the “review funnel. Positive customer reviews are single-handedly the most effective tool for rapid business growth and developing consumer trust. Having your customers actively spread the good word about your business is crucial to your company's success. We know how to easily and effectively get customers involved! Our review campaigns are automated, providing an easy yet effective way for you to grow your review base while being able to analyze and track your data. We will show off your most recent positive reviews by having them instantly published on your company's website and social media platforms.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
We are all in the Relations and Communications Industry!Fil Sullivan
Find out more about how we all work for the relations and communications industry through digital marketing and web designs with RedKite slideshow presentation.
Engim - Presentazione ufficiale di Ring2KeyNexmaGroup
Visita il sito www.ring2key.com!
Ring2key è la nuova soluzione sviluppata da Engim srl per risolvere il problema della gestione chiavi, del controllo accessi e del monitoraggio delle attività.
Questa applicazione permette infatti un key management efficace, grazie ad un'unica chiave di accesso collocata in prossimità del vano da ispezionare.
Ring2key, inviando un feedback per ogni attività, permette una completa tracciabilità delle operazioni e informa in tempo reale sulla corretta procedura all'accesso.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Google Local SEO Marketing Strategy for Local BusinessesAbdul Malick
Google My business and Local SEO Marketing Strategy presentation includes Optimize the Google Listing, Local Business Directories, and website SEO with local keywords with tips and best practices from Abdul Malick who is senior digital marketing and SEO consultant in Chennai, Tamil Nadu, India
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
SEO: Creating and Converting Lead Opportunities
In this presentation you will learn how to leverage search engine optimization. Learn from the experts ways you can get your company more visible on the web and how to turn your website into a lead generation tool for you. WIth over 1 billion searches daily on Google alone, optimization is a must for businesses and organizations. Without SEO for your company's website, you are missing out on big opportunities.
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
How to Get Leads to your Business WebsiteRebecca Caroe
Tips for business websites - how to test they work, 12 tips for local marketing actions to improve inbound and outbound marketing.
Presented to Grey Lynn Business Association 10 June 2016
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. Quality / Relevance / Trust
“Google exists to provide the world’s best Internet
search experience. Google accomplishes this for
millions of users daily by delivering a powerful, fast, and
easy way to find the most relevant information
available…”
-Google
6. Your Business Identity
N. Name
A. Address
P. Phone Number
“Do not create a listing or place your pin marker
at a location where the business does not
physically exist. P.O. Boxes are not considered
accurate physical locations.”
– Google Places Guidelines
7. Your Business Identity - Tips
Have a business address near where you do
business
Don’t use a P.O. box. If you don’t have a
physical location use your home, shared office
or rented mail box with street number.
Don’t move. But if you do clean up your N.A.P.
10. Understand Online Customers -
Tips
Map the keywords to existing page or create
new pages
keyword + location = geo keyword
Start by create pages for each category of
products
Optimize SEO on those pages – I like
SEOMoz on page grader, Free 45 day trial
Build out the locations you serve
11. Get More Online Business
There is only 2 ways to get more business online
1. Get in front of more people
2. Or catch more already seeing you
Become Awesome + Get in Front of Your Target
= Success Online
19. Become Awesome - Tips
Have clear calls to action (Phone
Number, Buttons, Forms)
Have a clear message which is the most compelling
message you can think of
Include – see perfect landing page:
Trust symbols
Pictures of staff
Testimonials
Review links
Map
Relevant local information
Put the sponsor or member badges on your website
A/B test when possible
21. Track Everything & Focus on
KPI’s
Web traffic
Web form submissions
Phone calls
Spend on advertising
Direct emails
Value of a sale
22. Track Everything & Focus on
KPI’s
servicebusinesssem.com/what-is-the-value-of-
a-direct-mailer-vs-website-leads
23. Track Everything & Focus on
KPI’s
servicebusinesssem.com/what-is-the-value-of-
a-direct-mailer-vs-website-leads
24. Track Everything & Focus on KPI’s
- Tips
Start tracking everything (I compile it all in
Google Docs)
Use this to empower you to find more
channels to bring in more visitors (Google
PPC, Facebook, ect…)
Make improvements at every level
Admit you might need a new
website, marketing team, or a better you
29. Links & Citations - Tips
Have a Google+ Local Page
Write a review for another business
Get listed everywhere it matters to your
industry & local ranking geo directories
www.davidmihm.com/blog/google/plus-
page-verification/
www.davidmihm.com/blog/google/plus-
review-as-business/
31. Reviews – Sustainably Plan
1. Ask for a review
2. Gain customer contact information
3. Provide the easiest way for leaving a review
possible
servicebusinesssem.com/the-true-power-of-
reviews-testimonials
32. Reviews - 5 Biggest Mistakes
1. Posting reviews for others or hiring a
company to do this for them
2. Asking for a review but not making it easy
3. Not responding to reviews bad or good
4. Trying to incentivize reviews
5. Never asking for a review
servicebusinesssem.com/the-true-power-of-
reviews-testimonials
35. Reviews - Tips
Hug Obama if you dare
Implement sustainable plan to get reviews
from real people in your area at their home
36. Who to Follow – Local Help
Three Ways to Learn Internet Marketing
iwmm.org/learn-internet-marketing
Personal Blog
servicebusinesssem.com/category/blog
Idaho Web Marketing Meetup Blog
iwmm.org/blog
http://rovepestcontrol.comKeyword + Location = geo keywordShow: http://rovepestcontrol.comHome, product pages, location page, sub location pages Have these keywords on your website
These guys catch 24% of all visitors – the web average is 2% http://insightpest.com/locations/raleigh-nc/
Show the perfect landing page example from Nifty Marketing | http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
Show them the sponsor or member badge so they can include it on their website
Show them the sponsor or member badge so they can include it on their website
4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
Eco System: Local Search Ecosystem: http://www.davidmihm.com/blog/local-seo/local-search-ecosytem-fall-2012/http://www.davidmihm.com/blog/google/plus-review-as-business/
Top Citation Sources by Categoryhttp://getlisted.org/resources/local-citations-by-category.aspx
Real Estate Agencieshttp://getlisted.org/resources/local-citations-by-category.aspx#RealEstateAgenciesTop Citation Sources by Cityhttp://getlisted.org/resources/local-citations-by-city.aspx