Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting. This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.

1. 5 Audiences You Need
To Be Targeting with
Facebook Ads
By: Aaron Zakowski

2. Aaron Zakowski
CEO & Founder, Zammo Digital Marketing
I help leading startups accelerate user
acquisition and achieve scale through
Facebook Ads. I have managed over
$1million in Facebook ads generating
over 250,000 leads and signups for
clients such as eBay, InVision, Cuisinart,
Webydo, Treehouse and many more.

3. A Few Of My Clients

4. Facebook Ads are the best
way to reach and attract more
of your ideal customers

5. “Facebook ads is
the best ROI ad
product of all time.”
~ Gary Vaynerchuk

6. Before you get started with
Facebook ads…

7. Add the Facebook Pixel on your site NOW

8. The Facebook Pixel
• Gather data for Facebook’s optimization
• Build Retargeting lists
• Tracking conversion on your site

9. Get your offer right
Don’t Sell.
Give Value.
Build Relationships.

10. Use Facebook ads to grow your tribe
• Freemium Offers (Free Trial)
• Informative Videos Ads
• Webinars
• Giveaways
• Ebooks
• Blog Posts

11. Optimize Your Website
to Convert
If your website doesn’t convert visitors,
then your Facebook ads won’t work

12. 5 Audiences You Need
To Be Targeting With
Facebook Ads

13. Audience #1: Facebook Fans

14. Facebook Fans
Nurture
Valuable Content
Brand Evangelists

15. Audience #2: Custom Audiences

16. Custom Audiences
Upload a list of emails from your
newsletter subscribers or customers
and Facebook will let your target those
people with ads.

17. Custom Audiences
Nurture your custom audiences like
your fans. They can be your best
Brand evangelists.

18. Custom Audiences
Extra Tip: Exclude your custom
audiences from your conversion
focused campaigns.

19. Audience #3: Retargeting

20. Retargeting
Promote ads to your recent website visitors to
bring them into your tribe or community

21. Retargeting
• Page Like ads
• Ebook sign up
• Webinars
• Content (videos, blogs, etc)

22. Evergreen Retargeting Sequence
• Day 0-10 Free Trial Offer
• Day 11-20 Page Like Ads
• Day 21-30 Webinar
• Day 31-40 Ebook

23. Audience #4: Interests & Demographics

24. Interests & Demographics
Broaden your reach to new relevant potential
customers

25. Interests & Demographics
Promote Free Offers (Don’t Sell)
• Freemium Trial
• Giveaways/Contests
• Videos & Webinars
• Blog Content

26. Audience #5: Lookalikes

27. Lookalike Audiences
Extremely effective way to broaden
your reach to new, relevant potential
customers

28. What is a Lookalike Audience?
Facebook’s algorithm uses multiple
data points to create a custom
audience of people who are most
similar to your current audiences or
customers.

29. Create Lookalike Audience From:
• Conversion Pixel (FTW!!!)
• Website Visitors
• Facebook Fans
• Emails Lists

30. Lookalike Audiences
Promote Free Offers (Don’t Sell)
• Freemium Trial
• Giveaways/Contests
• Videos & Webinars
• Blog Content

31. Summary
1) Get Pixel on your site
2) Get you offer right
3) Optimize your Website
4) 5 Audience to target:
• Fans
• Custom Audiences
• Retargeting
• Interests & Demographics
• Lookalikes

32. Thank you!
Aaron Zakowski
Blog: AaronZakowski.com
Facebook: @AaronZakowskiMarketing
Twitter: @AaronZakowski
OR
Download My Free Ebook
www.ZammoDigital.com/ebook