Published on

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Introduction to Facebook<br />
  2. 2. Who are we?<br />
  3. 3. The Maids has hired Brand Journalists to:<br />Setup customized facebook local pages and a range of additional social media accounts<br />Produce ongoing content on your page and help you with customer engagement<br />Help you build your local fan base<br />Help you leverage promotions on facebook to generate referrals<br />Start an ongoing local PR program <br />
  4. 4. Economy of Scale:<br />Custom facebook pages cost well over $1000 per site<br />Content firms such as hubspot charge $350-600 a month for ongoing content<br />PR firms charge over $1200 for local press releases<br />A year’s worth of this service would cost you well over $12,500 a year if you hired this work out yourself<br />The full cost is paid for by your National Ad Fund<br />
  5. 5. Why would customers want to ‘like’ your facebook page?<br />65% of facebook users say they ‘like’ a business fan page to get exclusive promotions, coupons and deals<br />42% say the ‘like’ facebook business fan pages to get better customer service <br />Source: Mashable 2011 Facebook survey<br />
  6. 6. Why have a local facebook page?<br /><ul><li>Customers want to have relationships with the people they do business with
  7. 7. They want to have a relationship with you
  8. 8. They might ‘like’ a national brand page but most meaningful social media interaction happens at the local level
  9. 9. Facebook is competing with Google places in 2011 to be a viable local business directory</li></li></ul><li>
  10. 10.
  11. 11. Facebook generates a staggering 770 billion page views per month<br />
  12. 12. Facebook Stats for 2011:<br />Average user has 130 friends and is connected to 80 fan pages<br />Average user visits the site 40 times per month – more than once a day<br />Average user spends 23 minuteson each visit<br />
  13. 13. News Feed<br />
  14. 14. I use The Maids and they do an amazing job. <br />
  15. 15. Personal and Business Facebook?<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22. Facebook Edit Info<br />
  23. 23. Facebook Goals<br />Build local fan bases to higher levels, full of loyal and active fans<br />Drive new accounts using facebook page deals<br />Use Facebook to capture customer reviews and positive comments you can use<br />Drive referrals from existing customers and keep existing customers engaged<br />
  24. 24. What do I have to do?<br />Brand Journalists is producing content and you’ll have access to Engage121 to monitor what’s being said<br />TMI will respond to customer comments, letting you know about activity on your page<br />Post additional items as you want <br />
  25. 25. Engage121 Screenshot<br />
  26. 26. How do I get Fans?<br />We’ll start regular contests for fans – photo sharing or video sharing to win a prize<br />Add the link to your facebook page to your website and to your email campaigns<br />Get staff to join and ask them to invite friends<br />Ask current customers to join to get special promotions<br />
  27. 27. Use QR Codes<br />
  28. 28. What’s Next<br />Content production and posting starts next week – Monday, 5/9<br />Facebook pages are live – start sending people to them<br />Engage121 is live<br />TMC has QR code from Brand Journalists for every franchise – talk to the designer if you want to use them <br />
  29. 29. Questions?<br />Faith Shealy –<br />Karynn Hough<br /><br />615-499-4410<br />