The document provides tips for businesses to build their Facebook fan base and promote a contest through their fan page. It recommends that staff like and share the fan page, invite friends and family to like it, regularly update existing fans about new events, repost links to events 1-2 times per week, have staff promote the contest to customers in-store and through flyers and QR codes, broadcast links to the contest on other social media platforms like LinkedIn, Google Places and Twitter, and send email reminders about the contest to their customer email list with links to directly access the event page.