Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook.
Advertising tools to define, reach and convert your target audience at ArabNe...ArabNet ME
Define, reach and covert your target audience using creative advertising campaign based on your audience status in the sales funnel by Jennifer Kanaan, Program Director, Eastline Academy at ArabNet Beirut 2017
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Facebook Ads 101 - Spring 2014
1.
2. Facebook
— Over
1
billion
people
use
Facebook
to
connect
— Facebook
is
on
three
of
every
four
smartphones
— More
than
half
of
people
on
Facebook
visit
every
day
— Facebook’s
ads
reach
an
average
of
89%
of
its
intended
target
audience
3. Establish
your
goals
— Increase
in-‐store
sales
-‐
Increase
foot
traffic
and
make
it
easier
for
people
to
find
and
share
informaDon
about
your
business.
— Increase
online
sales
-‐
Find
new
customers
and
deepen
relaDonships
with
people
who’ll
click
through
and
buy.
— Launch
a
new
product
-‐
Generate
excitement
and
maintain
momentum
around
a
new
product
or
service.
— Build
Awareness
-‐
Express
what
makes
your
business
unique
and
stay
top-‐of-‐mind
for
future
product
decisions.
— Promote
your
mobile
App
-‐
Get
your
app
into
the
hands
of
the
right
people
and
keep
them
engaged.
3
4. Create
Your
Page
— Ecommerce
-‐
make
it
easy
for
people
to
browse
and
buy
— Storefront
–
make
sure
your
page
has
all
the
info
people
need
to
find
you
— For
product
launch
–
post
teaser
images
and
videos
in
advance
— Pick
a
cover
photo
to
showcase
your
environment
or
products
in
the
best
light
— Upload
photos
and
videos
that
bring
your
business
to
life.
These
can
be
product
photos
or
even
photos
of
your
establishment
and
the
people
who
work
there.
— Add
at
least
1
Category
to
your
page
so
you
get
found
in
Facebook
searches
5. IdenDfy
Your
Target
Market
— What
do
your
favorite
customers
have
in
common?
Who
else
would
you
like
to
bring
in?
— Consider:
— Which
few
disDnct
groups
of
people
would
you
like
to
bring
in?
What
are
their
age
ranges
and
interests?
Where
do
they
live?
— How
can
your
business
help
them?
— Would
one
group
be
more
interested
in
trying
out
specific
products,
a
sale
or
a
Dmely
offer?
6. Create
Compelling
Content
— Create
posts
that
highlight
the
best
of
your
business.
Use
photos
and
informaDon
that
will
bring
your
business
to
life
and
give
people
a
reason
to
visit.
— Be
inviDng,
and
be
yourself.
AuthenDcity
(for
example,
asking
quesDons,
expressing
why
you’re
passionate
about
your
business
and
your
customers)
can
help
people
connect.
— Post
regularly,
and
at
the
right
Dmes.
If
you’d
like
to
catch
people
on
their
morning
commute
or
just
before
their
lunch
hour,
you
can.
If
you’re
busy
at
those
Dmes,
you
can
even
7. Reach
The
Right
People
— PromoDng
posts
and
creaDng
ads
for
specific
audiences
helps
you
reach
more
of
the
people
who
ma^er
most
to
your
business.
— Find
new
customers
by
creaDng
ads
for
people
using
targeDng
opDons
like
locaDon,
demographics,
interests
and
behaviors.
To
get
the
most
out
of
your
exisDng
Facebook
audience,
you
can
also
create
ads
for
the
people
who
like
your
Page
and
their
friends.
— Offers
are
one
of
the
best
ways
to
increase
foot
traffic.
Offers
are
like
coupons,
perfect
for
encouraging
people
to
come
in
soon.
77
8. Facebook
Ads
— Ads
on
Facebook
are
shown
to
specific
groups
of
highly
engaged
people
on
desktop
and
mobile.
— The
more
you
boost
your
Page
posts
and
create
targeted
ads
for
specific
groups
of
people,
the
more
people
will
see
them
when
they
visit
Facebook.
— When
you
set
up
an
ad
on
Facebook,
you’ll
be
asked
to
choose
your
goal,
targeDng
opDons,
etc.
88
9. Facebook
Ad
Types
— Page
like
Ad
-‐
get
more
likes
for
your
Page
— Page
post
video,
photo
and
text
Ad
-‐
drive
awareness
and
engagement
of
your
message
with
a
video,
image
or
plain
text
— Offer
Ad
-‐
drive
people
to
your
store
with
an
offer
— Event
Ad
-‐
drive
responses
to
your
event
— Page
Post
Link
Ad
and
Domain
Ads
-‐
Drive
clicks
to
your
website
‹#› 9
20. Preparing
to
AdverDse
— What
is
your
objecDve
–
Like
the
page?
RSVP
for
an
event?
Go
to
your
website?
— Conversion
Tracking
Pixel
— When
you
adverDse
a
website
off
of
Facebook
and
there’s
a
specific
acDon
you
want
people
to
take
as
a
result
of
your
ad
(ex:
buying
something),
you
can
set
up
conversion
tracking
pixels
so
you
know
whether
or
not
your
ads
are
paying
off.
See
more:
Conversion
Pixel
in
Facebook
Help.
2020
21. Choose
your
ad
creaDve
— When
you
create
an
ad
on
Facebook,
you’ll
be
given
the
opDon
to
upload
up
to
6
different
images
as
an
easy
way
to
understand
which
ad
performs
best
and
get
the
most
out
of
your
adverDsing
spend.
— When
you
provide
mulDple
images,
Facebook
creates
mulDple
ads
for
you
under
one
campaign,
so
you
can
use
your
campaign
budget
toward
the
ad
that’s
performing
be^er
than
the
others.
You’ll
only
be
charged
once
for
the
budget
you
decide
on
even
if
you
use
mulDple
images.
2121
30. Terms
— Interests
–
Pages
they’ve
liked,
interests
and
acDviDes
— Behaviors
–
Purchase
behaviors
or
intents;
device
usage
— More
Categories
–
Facebook
categories
you’ve
requested
access
to
— Campaign
–
can
have
mulDple
ad
sets
— Ad
Set
–
group
of
ads
under
1
campaign
— Budget
–
Maximum
amount
you
want
to
spend
–
daily
or
lifeDme
— Bidding
–
Can
bid
for
your
objecDve
or
per
click
or
impression
3030
32. Bidding
— You
can
choose
to
bid
for
your
objecDve
(e.g.,
Page
Likes),
bid
for
clicks
or
impressions
— OpDmized
CPM
-‐
Facebook
automaDcally
manages
the
bid
to
show
your
ad
to
people
most
likely
to
take
acDon
on
it.
This
is
generally
the
best
approach
for
most
adverDsers.
— Can
also
set
a
manual
bid
for
clicks
(CPC)
or
manual
bid
for
impressions
(CPM)
33. Bidding
— If
you
manually
set
your
bid
amount,
pay
a^enDon
to
the
suggested
range
provided
by
Facebook.
This
is
based
on
how
many
people
are
compeDng
to
show
ads
to
your
target
market.
Stay
within
the
range.
Cost
is
per
1,000.
34. Submit
and
Manage
your
ad
— Click
on
Place
your
order,
Facebook
will
review
and
approve
your
ad
— To
monitor
and
manage:
facebook.com/ads/manager
— Select
the
campaign
3434
36. BoosDng
Posts
— You
can
boost
any
post
you
share
from
your
News
Feed,
Timeline
or
Page,
including
status
updates,
photos,
videos
and
offers.
Any
post
you
boost
will
appear
higher
in
News
Feed
to
help
more
people
see
it.
3636
37. — Boosted
posts
appear
in
News
Feed
and
show
up
higher,
so
there's
a
be^er
chance
the
audience
for
the
posts
will
see
them.
Boosted
posts
are
labeled
Sponsored.
Boosted
posts
don’t
appear
in
the
right
column
of
Facebook.
3737
38. BoosDng
Posts
— Go
to
any
post
you've
recently
created.
— Click
Boost
Post
at
the
bo^om
of
your
post.
— Choose
your
audience
and
budget
based
on
how
many
people
you
want
to
reach.
You
can
also
click
More
Op/ons
to
select
the
duraDon
of
your
boost
or
change
your
payment
method.
— Click
Boost
Post.
3838
39. BoosDng
Posts
-‐
Cost
— The
cost
to
boost
a
post
depends
on
how
many
people
you
want
to
reach.
To
see
different
budget
opDons,
go
your
post
and
click
Boost
Post.
In
the
dropdown
menu
next
to
Maximum
Budget,
you'll
see
the
esDmated
reach
for
each
budget.
To
create
a
custom
budget,
select
Choose
Your
Own.
— The
budget
you
choose
is
a
lifeDme
budget
that
will
be
spent
throughout
the
duraDon
of
your
boosted
post.
You'll
be
charged
for
the
impressions
on
your
post,
which
may
someDmes
be
less
than
your
budget.
43. Boosted
Posts
-‐
Performance
— Shortly
aier
boosDng
a
Page
post,
you’ll
be
able
to
see
its
performance
in
ads
manager
and
in
the
Posts
tab
of
your
Page
Insights.
4343
44. Boosted
Posts
-‐
Performance
— You
can
also
go
to
the
post
on
your
Page's
Timeline
to
see
how
it's
performing.
In
the
bo^om
lei
of
your
post,
you'll
see
the
total
number
of
unique
people
who
saw
your
post.
Hover
over
or
click
this
number
to
see
the
following
breakdown:
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