Facebook for beginners
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The document provides tips and strategies for using Facebook effectively as a business. It discusses how Facebook can help businesses get found online, engage with customers, build communities, and promote other content. Some key points covered include the power of the network effect, using Facebook for marketing and sales, goals for business pages, best practices for page setup and content creation, and leveraging Facebook ads.
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Facebook for beginners
- 9. Your job is to create material fans will pass along, introducing your business to their network.
- 14. What do most people want? Check in deals: http://www.facebook.com/deals/checkin/business
- 15. Promotions You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
- 17. What is authority? Authority = Time + Passion + Humility + Integrity
- 18. Time Passion Humility Integrity Authority Start from here Not from here
Editor's Notes
- At this point we will actually get everyone set up with a facebook page. It is a bad strategy to try to make the page name be what people will search for - because 1> it is very spammy which defeats the goal of being trustworthy. 2 > it is a waste of time because an exact match is not necessary; more weight is given by popularity. Using a your name plus your service would generally be a good idea. Or a page name that is your registered trademark.
- While we spend 15 minutes setting up these other people, let’s give you guys something useful to do….
- This is probably the order you want to do it in…. Some things WITHIN facebook…. VANITY URL’s Once logged into Facebook follow these simple steps: Go to www.facebook.com/username Select “Select a Username” for your page This brings up a drop down menu, select the page you want to create the username for. If your page has the needed 25 fans it will bring up a box . Enter your desired username and click on “check availablilty” If it’s available, you will be shown some final terms – if you are happy with your choice click “confirm” or select “cancel” to try another one.
- Authority is BESTOWED upon you The importance of the sites linking to you and the number of fans/followers/readers/visitors determines your authority This is the ultimate DEMOCRATIC MEDIUM
- Thank you to Annie.