SlideShare a Scribd company logo
H w to Bu ld a
Membership Site:
a Comprehensive Guide
www.becomeablogger.com
WHY build a
membership site?
Provide consistent value
to your members
Build a strong community
Recurring income
www.becomeablogger.com
The
challenges:
You have to provide
CONSISTENT VALUE
Retention - Biggest struggle
Customer service
www.becomeablogger.com
- Content Management System
aMember - Membership Software
- Payment processing
- General email communication
- Handles membership-related email
acebook Group - Community engagement
- Video hosting
My top
recommended tools:
www.becomeablogger.com
EventON - Schedule
Frontend Checklist - Create a member checklist
Swiftype search - Customizable search engine
Miscellaneous
plugins:
www.becomeablogger.com
Before building your
membership site:
What value will you provide?
How will you provide that value?
Who is your ideal customer?
What struggles will your customers encounter?
How can you help them overcome those struggles?
Think through these questions or conduct a survey
(better).
?
?
www.becomeablogger.com
The member
resources:
Create the core training
Create the core resources
www.becomeablogger.com
The Onboarding
Process (Orientation)
Critical to member retention
Create immediate onboarding process
Get them to take action immediately.
signmeup
Front-load value in the first month
Provide something extra during the first month
The extra should help simplify (K.I.S.S.)
www.becomeablogger.com
Communication
Helps nurture the relationship
Use email to communicate regularly
Weekly updates
What’s happening in the membership
What’s coming up
Highlight and congratulate successes
Event reminders
Very important part of
the process
www.becomeablogger.com
Engaging your members:
To engage others, you must be engaged and engaging.
Check in regularly
Ask questions
Get members involved in a process (regularly)
Examples:
Posting weekly goals
Daily writing challenge
Mastermind groups
www.becomeablogger.com
Conducting Surveys
Soon after they enter - What are
you struggling with?
After 1 month - Feedback on the
program
Helps you to make the right improvements
www.becomeablogger.com
www.becomeablogger.com
Learn and see how I use these in building my own membership site at:

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  • 2. WHY build a membership site? Provide consistent value to your members Build a strong community Recurring income www.becomeablogger.com
  • 3. The challenges: You have to provide CONSISTENT VALUE Retention - Biggest struggle Customer service www.becomeablogger.com
  • 4. - Content Management System aMember - Membership Software - Payment processing - General email communication - Handles membership-related email acebook Group - Community engagement - Video hosting My top recommended tools: www.becomeablogger.com
  • 5. EventON - Schedule Frontend Checklist - Create a member checklist Swiftype search - Customizable search engine Miscellaneous plugins: www.becomeablogger.com
  • 6. Before building your membership site: What value will you provide? How will you provide that value? Who is your ideal customer? What struggles will your customers encounter? How can you help them overcome those struggles? Think through these questions or conduct a survey (better). ? ? www.becomeablogger.com
  • 7. The member resources: Create the core training Create the core resources www.becomeablogger.com
  • 8. The Onboarding Process (Orientation) Critical to member retention Create immediate onboarding process Get them to take action immediately. signmeup Front-load value in the first month Provide something extra during the first month The extra should help simplify (K.I.S.S.) www.becomeablogger.com
  • 9. Communication Helps nurture the relationship Use email to communicate regularly Weekly updates What’s happening in the membership What’s coming up Highlight and congratulate successes Event reminders Very important part of the process www.becomeablogger.com
  • 10. Engaging your members: To engage others, you must be engaged and engaging. Check in regularly Ask questions Get members involved in a process (regularly) Examples: Posting weekly goals Daily writing challenge Mastermind groups www.becomeablogger.com
  • 11. Conducting Surveys Soon after they enter - What are you struggling with? After 1 month - Feedback on the program Helps you to make the right improvements www.becomeablogger.com
  • 12. www.becomeablogger.com Learn and see how I use these in building my own membership site at: