Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
How to Build A Better Blog Post - a class by Jennifer Priest of Rainmaker Media Works and Hydrangea Hippo. Full class give at the Craft & Hobby Association 2015 Trade Show in Anaheim, CA.
If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"
The Keys to Building a Successful End-of-YearGiving CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond & Brittany LaGanke will cover the necessary marketing components of a successful year end fundraising campaign and the importance of thinking outside of the box in order to cut through the noise of the giving season.
Using Native Advertising to Amplify Your Reach by Pete Campbell, SEM Days 2015SEO monitor
Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.
Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
10 Facebook Tips for Your Local BusinessLogan Wenger
Are you still struggling with your business Facebook page? You know it needs some serious improvements, but yet you are a bit unsure of what you need to do? There is no doubt that Facebook is one of the most powerful forms of advertising out there today, but in order to reap the real benefits, there are some extremely important factors that every business should consider…
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
How to Build A Better Blog Post - a class by Jennifer Priest of Rainmaker Media Works and Hydrangea Hippo. Full class give at the Craft & Hobby Association 2015 Trade Show in Anaheim, CA.
If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"
The Keys to Building a Successful End-of-YearGiving CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond & Brittany LaGanke will cover the necessary marketing components of a successful year end fundraising campaign and the importance of thinking outside of the box in order to cut through the noise of the giving season.
Using Native Advertising to Amplify Your Reach by Pete Campbell, SEM Days 2015SEO monitor
Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.
Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
10 Facebook Tips for Your Local BusinessLogan Wenger
Are you still struggling with your business Facebook page? You know it needs some serious improvements, but yet you are a bit unsure of what you need to do? There is no doubt that Facebook is one of the most powerful forms of advertising out there today, but in order to reap the real benefits, there are some extremely important factors that every business should consider…
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Οι κοινωνικές επιχειρήσεις ως εργαλείο ανάπτυξηςdouka-ilias
Παρουσίαση του Δημοσθένη Παπακωνσταντίνου στην εκδήλωση του Φιλοπροοδευτικού Συλλόγου Απανταχού Δουκιωτών "Ο Άγιος Νικόλαος" με τίτλο "Οι κοινωνικές επιχειρήσεις ως εργαλείο ανάπτυξης" που πραγματοποιήθηκε την Τετάρτη 13 Αυγούστου 2014 στην πλατεία του χωριού Δούκα.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Saffire events presentation: Marketing on a budget webinarSaffire Events
People say you have to spend money to make money. But for fairs and rodeos, there isn't always a lot of money to spend, so you need to make every penny count.
From this presentation, you will learn:
Where you need to be spending your marketing budget
Why your website plays an important part in the success of any event or business
How to get people to engage with you on mobile during your event
6 free tools you can use to enhance your online presence
Saffire Events Presentation on Mobile Marketing - WFASaffire Events
More people will come to your website via mobile than desktop by 2014. Are you ready? This presentation discusses the opportunities in mobile marketing, getting people engaged with your event via mobile and shares some specific tools you can use to market your event.
Saffire Events Presentation for Staff & BoardsSaffire Events
This presentation was developed for potential Saffire Events clients to help sell Saffire to their staff and boards for online marketing of their events, fairs, festivals and rodeos.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
21. THE NEW WORLD
In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts.
In December, they did it again.
Now an estimated only 3% of your followers will see your posts if you don’t advertise.
23. NEW FACEBOOK STRATEGIES
1.Optimize posts for sharing.
2.Re-evaluate your Facebook investment.
3.Engage your fans elsewhere.
4.Pay up. (cheap… for now) Post and advertise, or don’t post.
24. ADVANTAGES OF ADVERTISING
•Greater reach
•Greater targeting
•Protection against wasting money
•It won’t run if people don’t click
25. FACEBOOK AD TARGETING
•Your Facebook followers
•Their friends
•Your email list
•People who are “look-alikes” to your list
•People who went to your website
•Even specific pages
•People who are interested in pertinant organizations
36. STEP 1: SET OBJECTIVE
Think about your goal and the type of post your advertising.
37. EXAMPLE AD TYPES
•PAGE POST ENGAGEMENT – Image, video or text
•PAGE LIKES – Get more Likes on your Facebook page
•CLICKS TO WEBSITE – Drive traffic to your website
•OFFER CLAIMS – Like a coupon, with “Get Offer” button
•EVENT RESPONSES – Includes event details and RSVP link
38. PAGE POST ENGAGEMENT AD
•Promoting your POST will get more INTERACTION.
•Why you should use it:
•To get more video plays and engagement on photos
•To let your customers know of sales and specials
40. PAGE LIKES AD
•Promoting your PAGE will get more LIKES.
•This was more important when Likes “guaranteed” that you would show up in their news feed.
•Now it is good for when you advertise to your fans (because you have them!).
42. CLICKS TO WEBSITE AD
•Promoting your WEBSITE will get more WEB TRAFFIC.
•Why you should use it:
•There is something else to see on your business website or blog
•Prompt lead generation
44. OFFER CLAIMS AD
•Promoting your OFFER will get more REVENUE.
•Why you should use it:
•Allow customers to claim special deals you’re running
•Organic reach: Kendra claimed this deal!
•INSTANT GRATIFICATION!
46. EVENT RESPONSES AD
•Promoting your EVENT will get more ATTENDANCE.
•Why you should use it:
•Same as offers, but no purchase is made
•Organic reach: Kendra is going!
55. POWER EDITOR
The most professional way to advertise on Facebook.
More nerdy than Ads Manager
56. WHY USE POWER EDITOR?
•Create “Dark Posts,” which are unpublished posts
•Hint: great for testing!
•Ability to save and reuse all of your audiences
•Create Lookalike audiences – similar to a list based on email upload or page Likes
•Bulk ad editing
•Place ads for specific mobile devices
64. THE DOS & DON’TS
DO
•Collect entries by Comments/Likes
•Collect entries by having users message you
•Utilize Comments/Likes as a voting mechanism
DON’T
•Place contests on personal Facebook timeline
•Require people to tag themselves in promotions
•Use more than 20% text on your ad photos
65. FACEBOOK IMAGE GRID TOOL
If text covers more than 20% of your photo, Facebook won’t let you advertise it!
https://www.facebook.com/ads/tools/text_overlay
66. TOP 5 CONTEST TIPS
1. SET GOALS
•What are you trying to achieve? Ex: likes, comments, video watches, email addresses 2. CONSIDER THE AUDIENCE
•Important in determining your prize package Ex. Moms, teenagers, etc. 3. DETERMINE THE CONTEST TIME FRAME
•Remember Story Bump! Daily small contests for likes & comments; longer timeframe for more personal information
67. CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
•Both smaller (page posts) and bigger (to build email list) 5. PLAN THE FUFILLMENT
•Know how quickly you can deliver & make sure it’s within the expiration date
90. PRIZE IDEAS
•Gate admission tickets
•Unlimited ride wristbands
•Season passes
•Experiences/meet and greets
•Behind the scenes tours (on a golf cart!)
•T-shirts and/or other promotional items
•Giveaways from sponsors NOTE: We’ve found that 70—80% claim prizes.
97. BIGGER CONTESTS
Four posts:
1.Announce that you’re going to have a contest “4 MORE DAYS! We'll be giving away 1 sheet of 24 carnival tickets to 5 lucky people later today! #FinalCountdown”
2.Announce contest
3.Announce that you’re going to announce the winners “We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are you ready to know who it is?”
4.Announce winners
a.If more than 10 winners, announce in groups of 5
108. “NEW” ADVICE
Mimic what you see on the platform. Content is King, but context is even more important. Don’t interrupt or be intrusive. Talk about what they’re talking about. Example: My late talking son.
109. “NEW” ADVICE
Share “jabs,” non-direct to your offering. Aim to hit an emotion so hard that the customer wants to share it, because it will say as much about them as your festival.
Example: Remember when you were little and asked for ice cream. What happened?
110. “NEW” ADVICE
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
111. “NEW” ADVICE
Leverage pop culture
•Show customers you love the music, shows, etc. they do
•BE READY when something happens you can leverage
•Examples: Ponchos, Harlem Shake, Oreos, Sound of Music