10 tips are provided for local businesses to manage their online reputation: 1) Google your business to find online mentions and reviews; 2) Proactively respond to negative reviews and address any issues; 3) Blog regularly to push down negative content and fill search results; 4) Publish press releases for fresh, positive content; 5) Engage on social media which Google values highly; 6) Join industry forums to provide expertise; 7) Optimize your online presence through search engine optimization; 8) Consider comments carefully before posting online; 9) Use photos of your business, products, and employees online; 10) Purchase related domains with your business name to expand your online presence.

1. 10 Reputation
Management Tips for
Your Local Business
www.eBusiness.pk
www.facebook.com/ebusinessexperts
Skype: ebusinessexperts

2. Google Yourself
 Google your business name to
find out what is being said
about your business online
 The only way to manage it is
to “know” about it

3. Answer Negative Reviews
 Do not ignore negative comments
 Be proactive and talk to the person
who wrote the review to see how
you can fix the problem
 This shows the public that you care

4. Start Blogging
 Blog posts help push down
negative reviews and get them
off of page one
 The more you blog, the faster
your blog posts will fill up the
search engine results

5. Distribute Press Releases
 Publish press releases on a
regular basis to keep a steady
stream of fresh, positive
content on the web about your
business
 Press releases can also push
down negative customer
reviews in the search engine
results

6. Get Social
 Google places a lot of
quality on social media
sites – the more social
media profiles you have,
the better
 Ask your happy social
media followers/customers
to leave reviews for your
company

7. Join Industry Specific Forums
 Find forums related to your industry
and join them
 Become active on these forums and
always have your business link in
your signature if allowed
 Frequently offer insight and advice
about your industry; become the
authority in your local area

8. Practice Search Engine Optimization
 Make sure your website and other
web properties are fully optimized
 Be sure to use the right keywords
 Good for more exposure and for
building a strong reputation in terms
of relevance and importance

9. Think Before You Speak Online
 Once you poste information on the
web, it is out there and can’t be
taken back so post carefully
 Can what you’re about to say HURT
your business? If so, don’t say it

10. Use Photos Online and Optimize Them
 People like to see who they’re
doing business with so the more
photos the better
 Have photos of yourself, your
business, your employees, and
your products posted online
 Use keywords to name your
photos so they rank in the search
engines

11. Buy Domains with Your
Business Name in Them
 Once you purchase these domains,
put up smaller sites related to your
business
 Sites should rank easily due to your
business name being in them
 These sites will help push down any
negative customer reviews in the
search engines

12. If you would like more information about reputation
management, contact us today for a FREE Consultation
www.eBusiness.pk
www.facebook.com/ebusinessexperts
Skype: ebusinessexperts