How to turn Facebook 'likes' into leads and customers on auto-pilot.
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Slides from my workshop given at the incredible, first of many Social Media Summit in Dublin, Mar 1-2 2016.
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How to turn Facebook 'likes' into leads and customers on auto-pilot.
- 1. PART 1 Turn Facebook ‘Likes’ HOW TO LEADS & CUSTOMERS on auto-pilot into
- 2. PART 1 http://bit.ly/SMSDublin LIVE DEMO – FIND & CLICK!
- 5. PART 1Using Facebook? Find it easy to get leads & customers?
- 6. PART 1How do you get leads?
- 7. PART 1How do you get leads?
- 8. PART 1How do you get leads?
- 10. PART 1Eeeeeek!
- 11. PART 1Want more leads/ customers from Facebook?? On auto-pilot? “Always plan ahead. It wasn’t raining when Noah built the ark.” Richard Cushing
- 12. PART 1More leads/ customers from Facebook System Attract & qualify leads Position you as go-to choice Build relationship before sale Keep competitors out Automated
- 13. PART 1More leads/ customers from Facebook System Mammoth results eg. 2,000 names in 10 days 5 figure launches
- 14. PART 1Take what you know & what your customers want
- 15. PART 1Offer it to them – deliver by email
- 16. PART 1You build a database of interested people
- 17. PART 1Who will want to buy what you offer
- 18. PART 1Lead attraction system
- 19. PART 1But … Won’t it cost loads? Isn’t it really complicated ?
- 20. PART 1Err … Let’s break it down into steps…
- 21. PART 1You can have it too!!
- 22. PART 13 elements -> your secret formula
- 23. PART 13 elements -> your secret formula
- 24. PART 1Key factors for success Plan What – do I want to achieve? Who – do I want to reach? What – will attract them?
- 25. PART 1What? What do I ultimately want to offer? Begin with the end in mind …
- 26. PART 1Element 1 Lead magnet
- 28. PART 1Best Lead Magnet … Solves specific issue Provides instant value Wows the recipient
- 29. PART 1Lead Magnet Examples Checklist Cheatsheet Beginner’s Guide … Top Tips to …..
- 30. PART 1Lead Magnet … Retail/ hospitality You’re still the expert!! Help people choose Or – voucher for unique package
- 31. PART 1Now … Let’s get down to work! … WHAT would you like to sell more of? HOW can you help? 5 FAQs 5 Top Tips …
- 32. PART 1Your Lead Magnet WORKSHEET 5 Top Tips 5 FAQs Headline
- 33. PART 1Next … Make it look pretty! …
- 34. PART 1Now … it needs a home Squeeze/ Landing Page…
- 35. PART 1Element 2 Squeeze page
- 36. PART 1Don’t freak!! …
- 37. PART 1
- 38. PART 1Squeeze Pages Sales page for your LM Why should anyone give their details? WIFT? Headline Benefits Social proof
- 39. PART 1Your Squeeze Page WORKSHEET WIFT? Headline Benefits
- 40. PART 1Element 3 Email system
- 41. PART 1Collect contact details … Stores Segments Sends scheduled emails
- 42. PART 1Share on your Facebook page
- 43. PART 1You build a database of interested people
- 44. PART 1Where else could you share it? Website Email signature Print advert Business card Talk
- 45. PART 1Now you’re growing a list Interested in solving their problem What will you do next? Email? Call? Send more value? Invite to event?
- 46. PART 1Now you’re growing a list who will want what you offer
- 47. PART 1Lead attraction system
- 48. PART 13 elements -> your secret formula
- 49. PART 13 elements -> your secret formula
- 50. PART 1Rocket fuel -> your secret formula
- 51. PART 1Rocket fuel -> your secret formula
- 52. PART 1Facebook ads • Organic reach: 5% • Ensure ‘likes’ see squeeze page post • Cost-effective • Easy to start & stop • Measure results • Automate
- 53. PART 1Facebook ad structure
- 54. PART 1Facebook ads – why stop at likes?
- 55. PART 1Facebook ads manager
- 56. PART 1Putting it all together …
- 57. PART 1Putting it all together … • Three pieces of (video) content • Special offer • 10 days to buy 5 figure launch
- 58. PART 1You can have this!! ads
- 59. PART 1Over to you !!
- 60. PART 1Over to you – when will you create yours?
Editor's Notes
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- For past 5 ½ yrs helped biz owners use SM strategically – lucky enough to have worked with 100s small biz owners to generate results & also bigger & organisationsas - also been in papaers & had opps like this – all through social. Too fluffy – even with key components grow audience share content build relationships.
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- Feels horrible! Can only do once every so often. All that time you spend creating content, checking engagement rates, getting people to like your page … Are you seeing any return for all those precious resources you’re ploughing in?
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- Feel like this. Never enough time – so why not make most of every second and have automated leads dropping in to your email – by sharing limks to the following ….
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- So this bit is called …
- Opt-in form for contact details. They get the info – you get the details of people who are interested in the solving the problem that you’ve produced a guide for. EG. 6 tips for a clutter-free home from loft ladder installers; 9 secrets to a successful social marketing strategy from me
- And you biuld a database of people interested in the very problem you solve – without having to leave the comfort of your cosy office! Not only that, you’re already positioned as the expert in their eyes and they’ve discovered you rather than you having to piush your marketing material on them. You’ve not mentioned selling at all. This is attraction marketing at it’s best!
- And you biuld a database of people interested in the very problem you solve – without having to leave the comfort of your cosy office! Not only that, you’re already positioned as the expert in their eyes and they’ve discovered you rather than you having to piush your marketing material on them. You’ve not mentioned selling at all. This is attraction marketing at it’s best!
- This is the system you’ve just learned. Think you could do it for yourself?
- When you went to that page 1st – if I said to you were going to put one into your biz – reaction? Who’s feeling bit overwhelemd? Right – my job is to show you that you can get this working for you – just have to break it down You’ve done most of the hard work already – getting presence & likes
- You can absolutely have working in your business for you.
- You can absolutely have working in your business for you.
- What do I ultimately want them to buy? Work backwards so all material is relevant and each step logically leads to them wanting that product/ service
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
- So this bit is called …
- Some people try to solve everything, or offer a 6-part video course or a 300 page book. In this world of overload – just too much!
- See? Easy Peasy! Sketch out yours!
- Putting it together – need to think marketing basics … DIAG; plus
- Designer/ fiverr/ Its your 1st impression
- Aaaah – knew you were going to get techy Julia …
- Putting it together – need to think marketing basics … DIAG; plus
- Putting it together – need to think marketing basics … DIAG; plus
- Link to your squeeze page . Email details get stored & lead magnet sent out automatically
- Not all about online – works well offline too… Just need to be able to type a web address – for the page
- And you biuld a database of people interested in the very problem you solve – without having to leave the comfort of your cosy office! Not only that, you’re already positioned as the expert in their eyes and they’ve discovered you rather than you having to piush your marketing material on them. You’ve not mentioned selling at all. This is attraction marketing at it’s best!
- Not all about online – works well offline too… Just need to be able to type a web address – for the page
- Mailchimp – can write emails and have them sent out on auto-pilot – on a schedulke so you really can not only atytract leads in but also talk to them while you’re asleep! Add value, provide hints, tips, maybe a funny story or two – then every so often send an email making an offer – it’s as simple as that (tho you can make it very much more complicated if you wish!)
- And you biuld a database of people interested in the very problem you solve – without having to leave the comfort of your cosy office! Not only that, you’re already positioned as the expert in their eyes and they’ve discovered you rather than you having to piush your marketing material on them. You’ve not mentioned selling at all. This is attraction marketing at it’s best!
- This is the system you’ve just learned. Think you could do it for yourself?
- Promised I’d share my own example …
- Oooh I can’t do ads Julia… Why not? Just same as facebook Page post. Can targhet page likes – or you can really ramp things up …
- Ramp up – think about targeting competitors or other interests ..
- Optimise your results… use ads manager
- Promised I’d share my own example …
- Specific content educating them about using ads and what they could achieve for them,. People don’t buy the thing – they buy the result …
- This is the system you’ve just learned. Think you could do it for yourself?
- Anyone got any ideas for what they could now go and do?
- FONTS: Alex Brush & Bebas Neue Available free from http://www.fontsquirrel.com/ HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®