The document provides tips on optimizing a Facebook business page, including setting a username, adding strong profile/cover photos, completing basic info, ensuring the page looks good visually, and telling the business story through milestones. It recommends posting 1-3 times daily, balancing photos/links with text posts, and using Facebook to promote offers, education, events and drive people to owned websites/emails to build brand and trust over time through consistency. The goal is getting 7-10 impressions before consumers buy. It offers a $95 consultation to review a website, social media, or email marketing.

1. FACEBOOK FOR BUSINESS
How to Reach More with your Facebook Business Page

2. DON’T HAVE A PAGE YET?

3. 5 QUICK WAYS TO AUDIT
YOUR PAGE
1. Do you have a username?
2. Do you have strong profile and cover photos?
3. Is your basic info complete and accurate?
4. Does your page look good?
5. Are you telling your story?

4. YOUR FACEBOOK
USERNAME
Make sure your site has a
username

5. YOUR FACEBOOK
USERNAME
and not the default username

6. NEED TO SET YOUR
USERNAME?
To edit your username click “Edit Page>Edit Settings”

7. NEED TO SET YOUR
USERNAME?

8. DO YOU HAVE STRONG PROFILE
AND COVER PHOTOS?

9. STAY COMPLIANT! IT’S
EASY.
Facebook has easy to read page guidelines. Read them for
yourself: https://www.facebook.com/page_guidelines.php

10. IS YOUR BASIC INFO
COMPLETE AND ACCURATE?

11. DOES YOUR PAGE LOOK GOOD?
Scroll down your page. Does it look good? You don’t have to
be a graphic designer to recognize visual appeal.

12. DOES YOUR PAGE LOOK GOOD?

13. ARE YOU TELLING A STORY?
Add milestones to tell your customers your story

14. ADD YOUR MILESTONES

15. ADD YOUR MILESTONES

16. CONGRATULATIONS!
Your Facebook is Ready for
the World!

17. WHAT IS THE #1 RULE?
I have a rule that I call the #1 rule of content marketing.
Can you guess what it is?

18. RELEVANCE

19. WHAT SHOULD YOU POST?
Be authentic! Post things that you’re interested in and that
are relevant to your audience. (KNOW YOUR AUDIENCE)
Post pictures of your products, of you, and of your
customers. (SPARINGLY)
Ask questions. (WITH MORE THAN ONE ANSWER)
Experiment. (BUILDING CHANGES)

20. GOOD OR BAD?
Answered Your
Own Question

23. Graphics

24. Photo Doesn’t Match

26. WHAT DO YOU WANT TO PROMOTE?
Special offers
Education
Humor
Special Events

27. HOW MUCH SHOULD I POST?
With the news feed from Facebook, you can post the same thing
in the morning and the same thing at night, and two different
groups of fans will see your post. (DO THIS SPARINGLY AND
SAVE IT FOR PROMO’S)
We recommend starting with at least posting once per day.
Ideally 2-3 times per day is beneficial! BUT If you Clog a persons
News Feed, they may block your content!
You can schedule posts with the Facebook scheduling tool as well.

28. HOW TO UNLOCK
MORE “REACH”
Take a look at a post you did earlier today or yesterday on your
computer, or on the “Pages” Facebook app.

30. BALANCING ACT
Pictures and Links
are more interactive
and more likely to
be shared…
Just Text Posts
are seen by
more people…

31. WHAT’S THE POINT?
Do you know what the primary goal of posting to your
Facebook page should be?
Why would you invest all this time and energy?

32. TO SEND THEM HERE:

33. WHY?
Facebook changes all the time and it’s free. They can change
it whenever they want.
You want to leverage the free tool to build digital assets
that you own.
Always be collecting your customers email addresses, and
always provide them outstanding value that they can’t find
anywhere else.

34. STRENGTHEN YOUR BRAND
It takes a consumer 7-10 impressions before they build up
enough trust and confidence to buy from you.
How can you get impressions?

35. RADIO
Ranges from $600-2,000 per month (20-50 plays per month)

36. NEWSPAPER ADS
Minimum $22 for one impression in a small local paper

37. DIRECT MAIL
$200 for a single route drop (postage and printing)

38. WHAT SHOULD YOU DO?
Build a consistent base of branding
Use special marketing injections to promote buyer action
Focus on consistency, and vary your messaging periodically so it
looks “new” to your prospects.
DO IT FOR LITTLE TO KNOW MONEY

39. DEALER SYNERGY
OFFERS:
$95 for a one hour consultation to review either:
Your website
Your social media presence
Your email marketing
Including an additional follow up check in call or meeting at our
office to review your goals and progress to date.

40. QUESTIONS?
Please call anytime:
610.349.6390 or email Chris@DealerSynergy.com