YouTube for Business

Broadcast Your Business - Adding YouTube to Your Marketing Strategy Amanda O'Brien and Kyle Pouliot Hall Web Services

Who We Are ,[object Object],[object Object],[object Object],Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants Kyle Pouliot Inbound Marketing Specialist [email_address] @kyyuulle

Road Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Don't focus on understanding how to use the individual tools, focus on understanding WHY people are using the tools.” - Mack Collier Viral garden

What you know ,[object Object],[object Object],[object Object],[object Object]

What you may NOT know ,[object Object],http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011 ,[object Object],[object Object],[object Object]

What you may NOT know ,[object Object],[object Object],http://progets.com/simpsons/pics/ http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011

Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An Interaction An Interruption

Benefits of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author

Research buying and video ,[object Object],[object Object],[object Object],[object Object],[object Object],People do business with PEOPLE!

You Tube Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Hope is not a strategy” - Marta Kagan, Social Media Evangelist | Online Marketing Pro

Measurable Goals Popularity: ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/aussiegall/286709039/

Measurable Goals Engaging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.headachecare.com/images/goals.jpg

YouTube Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Possibilities ,[object Object],[object Object],[object Object],[object Object]

Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let's start filming Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staying Organized ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/

Lighting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.rgphotography.ca/

Sound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/17258892@N05/2587506121/

Editing Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More footage = more editing = means more time! Rule of thumb – one hour of editing per one minute of produced content

Uploading a Video ,[object Object],Video blog, announcement, contest, personal profile for About Us section

SEO for your videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Owning your search terms with video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.google.com

Annotations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making it social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

Benefits of Non-viral ,[object Object],[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don't ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http://www.google.com/support/youtube/ YouTube blog: http://youtube-global.blogspot.com/

YouTube for Business

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (6)

Similar to YouTube for Business

Similar to YouTube for Business (20)

More from Hall Internet Marketing

More from Hall Internet Marketing (20)

Recently uploaded

Recently uploaded (20)

YouTube for Business