SlideShare a Scribd company logo
Sweta Leena Panda
Shruti Bhardwaj
MBA (2015-17)
G+ for Social
Marketing
Core
Competency
4E’s Google
Strategies
Core
Competitive
Spectrum
SWOT analysis
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user
experience
Competitive advantage comes from its core competencies in computer
hardware and software engineering.
Ad
Words
AdSense
EARN
Audio
Ads
Tv Ads
Click
To Call
Google glasses – Project Glass
“Google are more like us than
anyone we’ve ever competed
with”.
Bill Gates – Microsoft
(2005)
S
TRENGTHS
W
EAKNESSES
O
PPORTUNITIES
T
HREATS
• Search engine industry
• Executive management
• Large cash flow
• Loyal and satisfied employees
• Loyal customers
• Products are very adaptable
• Pushing society’s technology
• Channels for the phone market
• Scalability
• Openness
• Public perception of
Google’s practices
• Non-corporation by foreign
governments
• Decisions being made to
progress Google
• Advertising revenue growth
is slowing down
• Secure consumers personal info
• Resurrect relationship with
Chinese market
• Focus into developing tangible
technology
• Relationship in other websites
• Gaps in online market offering
• Targeting specific markets-
children or senior citizens
• Future expansion for television
• Revenue through advertising
• Copyright lawsuits/issues
• Public perception of Google
• Microsoft’s growing dislike
• Continued insistence by
some foreign governments
• Microsoft and Yahoo
possible partnership
• Advertising space is
becoming more competitive
Negative
Internal
factors
External
factor
Positive
GOOGLE DAY

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GOOGLE DAY

  • 1. Sweta Leena Panda Shruti Bhardwaj MBA (2015-17)
  • 2. G+ for Social Marketing Core Competency 4E’s Google Strategies Core Competitive Spectrum SWOT analysis
  • 3. The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience
  • 4. Competitive advantage comes from its core competencies in computer hardware and software engineering.
  • 5.
  • 7.
  • 8.
  • 9. Google glasses – Project Glass
  • 10.
  • 11. “Google are more like us than anyone we’ve ever competed with”. Bill Gates – Microsoft (2005)
  • 12. S TRENGTHS W EAKNESSES O PPORTUNITIES T HREATS • Search engine industry • Executive management • Large cash flow • Loyal and satisfied employees • Loyal customers • Products are very adaptable • Pushing society’s technology • Channels for the phone market • Scalability • Openness • Public perception of Google’s practices • Non-corporation by foreign governments • Decisions being made to progress Google • Advertising revenue growth is slowing down • Secure consumers personal info • Resurrect relationship with Chinese market • Focus into developing tangible technology • Relationship in other websites • Gaps in online market offering • Targeting specific markets- children or senior citizens • Future expansion for television • Revenue through advertising • Copyright lawsuits/issues • Public perception of Google • Microsoft’s growing dislike • Continued insistence by some foreign governments • Microsoft and Yahoo possible partnership • Advertising space is becoming more competitive Negative Internal factors External factor Positive