Google's mission is to organize the world's information to make it universally accessible and useful, while its vision aims to provide access to this information with one click. The company focuses on sustainable growth, innovation, and a user-centered approach, prioritizing speed and improvement in all its endeavors. Additionally, it faces challenges such as competition, regulation, and changing economic conditions that may impact its ability to provide free services.

2. MISSION
Google’s mission statement is “to organize the world’s information and make it universally accessible
and useful.”
VISION
Google’s vision statement is “to provide access to the world’s information in one click.”

3. GOAL
 Make computing simple again
 Google is trying to tie its software to everything.
 Become our primary interface to the world.
 Improve the quality and reach of the internet.
 Control more of the purchase cycle.
 Extend/improve life and cure disease.

4. P
E
S
T
L
E
Monopoly
Flow of information
Cash in foreign bank
Huge amount of cash
Drop in the value of a currency could reduce the company’s value
Growing use of mobile devices
Innovation
Growing Internet Access
Shopping search
Social media
Regulation on Online piracy
Patent Dispute
Costlier green energy sources
Google might not be able to offer free services as it has in the past.
PESTEL ANALYSIS

5. GOOGLE’S STRATEGY
 Corporate level
 Stability - Stability approach to set a steady course
 Growth - Sustainable growth strategy
 Retrenchment – Orkut (Sept 2014)
 Combination type - many times
 Business level
 Focus on the user
 Believes in constant improvement
 Speed is priority
 Democratic approach is used
 Hungry of betterment
 Functional level
 Work from home
 Innovation labs
 Individual start-ups

6. PORTER’S 5 FORCES ANALYSIS
Potential New Entrants
 Barriers to entry in the internet search market are high.
 New Entrant need thousands of servers located across the world.
 Huge capital investment is required.
Suppliers Power
 Google’s ad system is a reliable source of income because both the ad-making partner and ad-
receiving individual are both customers of Google’s.
 supplier bargaining power will remain low.
Rivalry
 complimentary products to their main internet search service.
 Yahoo, and Microsoft (operating under their respective brands – MSN and Live Search)
Buyer Power
 The power of buyer is low as there are very few search engine.
 Limited search engine
Potential Substitutes
 No suitable substitute for search.

7. WORK CULTURE
 Open
 Innovative
 Smart with emphasis on excellence
 Hands-on
 Supports small-company-family rapport

8. BEST PRACTICES
 70/20/10 Rule
 HIRING
 GIVING MORE POWER TO THE PEOPLE
 USE PEOPLE ANALYTICS TO DRIVE YOUR HR PRACTICES

9. THANK YOU