Digital Transformation - Three key factors
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Digital Transformation is a broad subject and many business leaders are still trying to decide if they should enter this process or not. Here are three keys factors to answer this and avoid disruption.
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Digital Transformation - Three key factors
- 1. DIGITAL TRANSFORMATION VIV MAGUIRE DIGITAL TRANSFORMATION CONSULTANT DLR SUMMIT 2019
- 2. 1. Digital Transformation needs to be on your agenda 2. It’s not about Technology 3. Key elements to implement digital transformation successfully Content
- 3. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. (Source: Mckinsey) What is digital transformation?
- 5. It needs to be top of your agenda
- 6. Ø Low barriers to entry Software FREE Hardware FREE Innovation FREE Ø It is possible to reach more consumers, more efficiently – GLOBAL Ø Pace of change - RAPID Industry disruption is easier with new technology
- 7. No business is safe from disruption Sourcce:
- 8. • Humble beginnings as Argus Car rentals in Dublin • By 1990’s small rental companies being squeezed out by big players. No access to global distribution systems - Amadeus • In 1999 launched online car hire brokerage for independent companies. • Success led to setting up of cartrawler in 2004 – the car hire booking engine. • Sold in 2011. Based in Dublin • 2,000 online travel retailers • 100 international Airlines • 2,000 agents • 50,000 locations worldwide • 10.0m customers • 2017 revenues - €202m
- 9. 46%of financial services executives feel cultural or behavioural change is the biggest challenge Copyright © 2017 McKinsey & Company It’s not about technology, technology is just an enabler
- 10. Quite often peole see it as threat to their jobs…..
- 11. Common reactions from within the organisation Didn’t we do this last year? Oh really? I have no idea what you are talking about Already at full capacity Isn’t that a project for millennials I don’t care about 2030!
- 12. “Disruption starts with unhappy customers, not technology” Source: Harvard Business Review June 2019 Thalen S Teixeria Where to start a Digital Transformation journey?
- 13. Start with your customer’s journey Resonance
- 15. Key elements to implement digital transformation successfully
- 17. How does a project get to be a year late? One day at a time! Frederick Brooks Strong governance
- 18. • Need strong cross functional team delivering the transformation projects • They need different ways of working Agile Ways of Working Lean Scrum Sprint
- 19. Key elements to implement digital transformation successfully 1. Driven by CEO 2. Clear vision 3. Strong Governance 4. Strong cross functional teams 5. Agile ways of working within transformation teams
- 20. Digital Transformation ü Needs to be top of your agenda ü Technology is enabler but changing the culture is often the biggest challenge ü Start with your customers……opportunities ü Have a clear roadmap with very specific goals at each stage ü Must be driven by the CEO, implemented with teams with the technical and process competencies.
- 21. THANK YOU. THANK YOU. Connect on LinkedIn www.linkedin.com/in/viviennemaguire