Why digitization is so important? Benu Aggarwal, Co-Founder & President, Milestone Inc, talks about how digital transformation has opened up new opportunities for every business. Watch the full video to know about digital transformation in 2021: https://bit.ly/3plfTl7

1. Transform. Rebound. Accelerate.
Keynote: 7 Steps to Digital
Transformation in 2021
Benu Aggarwal
Founder and President
Milestone Inc

2. 7 Steps
to Digital Transformation
in 2021
Insights and framework
• Planning and accelerating your digital transformation
• Capture post-pandemic opportunities
• Grow your digital market share

3. 3
Pandemic Accelerated Digital Transformation by 5 Years

4. 4
What Does Digital Transformation Look Like?
• CDs to MP3s
• Paper documents to images
• Open houses to online house shopping
• Car test driving to car delivery
• Menus to QR codes
• Photographs to jpegs
. . . Engage in person to
Engage Virtual
• Scrapbooks to social feeds
• Tellers to ATMs to online banking
• Classrooms to distance learning
• Offices to remote working
• Metal carts to digital carts
• Your signature to e-signature

5. Digitization
enables
automation
Why Digitization
Is So Important
Digitization enables
personalization

6. 6
Changes in Consumer Shopping Behavior
Increase in online
shopping
Support for local and
independent businesses
Curbside pickups,
mobile touchpoint,
up-to-date
information
61% of buyers plan to
continue buying from local,
independently-owned
businesses at the end of 2020
57% of buyers seek out local, independent
owned businesses to support
By age
demographic:
Parents Vs non-
parents
How buyers say stores can
improve curbside pickup
Over half of buyers say they’ve
shifted more of their spending
online during pandemic
By age demographic:

7. Am I Solving the Right Problems?
Problems
Execution
How
Solutions
1
2
3
4

8. Customer
Experience

9. 9
Business Digital Transformation – 2020 - 2021

10. 10
Exclusive Experience - Building Confidence, Demand, Conversion

11. 11
Engaging Your Customers Across All Digital Touchpoint

12. 12
Search Trends Following Consumer Trends
Omnichannelpresence helps
you gain significant share
Entity Search
Video, Visual, and Voice is
critical
Maximize V3
Expertise, Authority, and
Trust signals have impact on
your domain ranking
EAT Signals
AI, conversationalsearch
is playing significant role
BERT Update
User experience is key for
winning
Core Web Vitals
Local and mobile friendliness is
impacting search ranking
Local / Mobile

13. 13
7 Steps for
Digital
Transformation
2021
Who, Experience,Behavior,
Information
Entity Search
3
Omnichannel Presence
Accelerate through Automation
4
Enterprise Agility
Measure effectively
5
Attribution
7
Prioritization
& Collaboration
Reimagine Customer Journey &
Digital touch point
1
Recovery
Curiosity, Speed,
Measure Outcome
6
Culture
2
Customer
Insight
Alignment
Digital enablement

14. 14
Customer insights to enhance
engagement
know who and what
Digital transformation is about using
data and technology to upscale your
product and channel capabilities
Put
customers
in the
center
1
Customer
Insight

15. 15
Milestone
Idealab
Omnichannel
solutions that
convert
Reach
Act Engage
Convert

16. Reimagine
customer
journey & digital
touchpoints
2 • Home page banner and messaging
• New “care” page focusing on safety and commitment
• Covid-19 - advanced attributes
• Robust schema, FAQ, and blog content
• Social media postings
• “Go local” power page and package
• Cross promote special offers – local and social
• Email campaigns to local customers
• Custom targeting based on geography and audience interest
• Retargeting existing or recent customers
• Flexible policies
• Special offers – LTO, book now and pay later
• Bundles with restaurants and local attractions
• Enhanced paid strategies
• Customer testimonials on social media
• Create stories
• Signage within the facility
Building Confidence
Building Demand
Driving
Conversions
Visibility and presence
Visits and traffic
Building
Trust
Recovery

17. 17
3
Entity
search
Omnichannel
Presence

18. 18
4
Accelerate
through
automation
Enterprise
Agility

19. Increase Awareness:
Identify and enhance under-performing
content around relevant keywords
MORE
CONVERSIONS
Contributing solutions:
• Schema • Technical SEO
• FAQs • Content
• Google My Business and Knowledge Panel
• Content distribution
Increase Engagement:
Optimize under-performing content
around the right search intent to bring
more visitors
Contributing solutions:
• Website
• Idea Lab and vertical solutions
Increase Conversions:
Refine experience and content of
traffic driving pages to maximize
conversions
Contributing solutions:
• Analytics
• Content
• Omnichannel campaigns
O UT C O M E M AP
S OL UTI ON S
TO D E S I RE D
O UT C O M E
S TRATE GY
5
Full funnel
analytics –
measure
effectively
Attribution Reach
Act
Convert
Engage

20. 20
Discover and Deliver Right Things
6
Curiosity,
speed,
outcome
Culture

21. Culture - Align Company Values, Speed, Growth
1
2
3
4
5
6
7
1
2
5
6
7
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2
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2
2
3
3 3 3
3
4
4
4 4
4
5 5
5 5
6
6 6
C u s t o m e r S u c c e s s • B u i l d i n g a h i g h - p e r f o r m a n c e c u l t u r e • S t a y i n g a h e a d

22. 7
Alignment
and digital
enablement
Prioritization &
Collaboration
“If you want to go quickly go
alone, if you want to go far,
go together”

23. Thank you, contact us to learn more or request a free digital audit
https://go.milestoneinternet.com/audit
sales@milestoneinternet.com
+1 (408) 200-2211
https://milestoneinternet.com/

24. Transform. Rebound. Accelerate.
Thank You