Downloaded 52 times
Uploaded bySweta Leena Panda
CRAFT BUSINESS
The marketing plan is for CFCrafts, an organization that supports artisans and preserves Indian handicrafts. The objectives are to improve artisans' quality of life, preserve heritage, and use eco-friendly materials at lower prices. The strategy is to target a wide range of customers from age 7-70 through craft fairs, exhibitions, and online shops. The tactics include events, social media, branding, advertising, and public relations. Success will be measured by the value created for people's lives and preserving Indian handicraft heritage globally.
More Related Content
More from Sweta Leena Panda
CRAFT BUSINESS
- 1.
- 2. 1) Introduction 2) Situation 3)Objectives 4) Strategy 5) Programs 6) Tactics 7) Budget 8) Reporting MARKETING PLAN r 2016
- 3. MISSION VISION To actas the single point of contact for all artisan clusters with regard to their training and development needs by providing enterprise support programs and national and international marketing linkages. Help the craftsmen improve their quality of life Preserve the rich heritage of Indian handicrafts Motivate people to use more eco- friendly assets with cheaper price.
- 4. What’sourcurrentsituation? Not properly doneyet as this is a newly establish company. All Traditional And Private companies All over the world 1) House hold 2) Industry 3) Institutes Strength – New technology Weakness – Costly Opportunity – New Market Threat – New entrants ,Bargaining power of suppliers and buyers Key Statistics SWOT analysis CompetitorsCustomers
- 5. WHATAREWETRYINGToACHIEVE? Business Objectives Marketing Objectives 1 2 21 Specific Measurable Attainable Realistic Timed Strategic positioning BrandDevelopment Web Presence Digital Partnership SEO and Link Building Crowd sourcing campaigns
- 6. WHAT’SOURMARKETINGSTRATEGY? WHAT’S OUR MARKET Customers– Age – 7-70+ years old Age – Any Location – All over Odisha , West Bangle Urban as well as Rural Market Segmentation- •Professional artists •Amateur artists and crafters, including hobbyists. •Businesses. Architects, technical drawing, interior/graphic design ,advertising/direct mail companies •Teachers and students Foldable assets - • Institutes • Industry • Household • Business such as Architectural Craft - • Art and craft loving people • Professional Artists • Amateur Artists and Crafters • Business such as Architectural , Technical drawing ,Interior /Graphic Design • Teacher and Student Retail Craft fair Craft market / stall Direct from maker Art fair Specialist online shop Art exhibition Department store Publicly-funded gallery New graduate exhibitions Commercial gallery Mail order-not online Agency Segmentation Targeting Product Channels Woodwork Basketwork, Wickerwork Art Metalware Ceramics Furniture Lighting articles Toys and Dolls Glassware Festive craft Fur, Feather and leather crafts Carpets Imitation Jewelry Paper crafts Worked, carved crafts Textile based crafts Misc. crafts items
- 7.
- 8.
- 9. Howmuchit’llcostus Variable cost - A)ESP Long Term (1.5 – 2 years): 4, 10,000 Rupees. Short Term (6 months): 57,000 Rupees Marketing Linkages: 67,000 Rupees Workshops (5 to 15 days): 34,000 Rupees B) Documentation for the conservation of ethnic crafts and tribes: 40,000 Rupees C) Office administrative costs: 20000 Rupees (lump sum amount)
- 10. HOWWE’LLMEASURE THESUCCESS Value creation inhuman life ,Preserve the rich heritage of Indian handicrafts and Reach our product globally
- 11. Please visit ourwebsite http://cfcrafts.blogspot.in/ Our Facebook page https://www.facebook.com/CF-Crafts-605219172976078/?fref=ts Our youtube https://www.youtube.com/channel/UCCeRAAo1QCfBVZbWQKnuDtg