Casestudy on Google
•
0 likes•210 views
This document provides an overview of Google including its products, vision, mission, focus, industry analysis, SWOT analysis, market share, marketing strategy, positioning, business model, values, and strategic recommendations. The key points are: - Google's main products are its search engine, cloud computing, software and advertising technologies. Its vision is to organize the world's information and make it accessible. - Google dominates the search engine market with a 87.6% share. It generates most of its revenue from advertising (97%). - The document recommends Google focus on improving its search engine and reinforcing its core competencies in search technology and innovation.
Report
Share
Report
Share
Download to read offline
Recommended
Using metrics beyond sales - DCMS, 2/11/16
Rebecca Lieb's presentation from the Digiday Content Marketing Summit in Austin, TX - February 11, 2016.
ADV 420 Final Presentation
Ryan Sochocki from Sharp Electronics presented recommendations for improving the company's digital marketing strategies by targeting specific audiences such as males over 25 and middle aged women using social media platforms like YouTube, Instagram and Pinterest. He suggested focusing on engaging content, tracking key metrics like user interaction and time spent on pages, and using cost efficient mobile marketing tactics to reach local demographics and younger consumers while adapting to new technologies.
State of the Industry Research presented by AddThis: Modern Audience Building...
Paul Calderbank from AddThis' presentation from the Digiday Retail Summit in Laguna Beach, CA - January 26, 2016.
Digital Marketing
Digital Marketing introduction and course about seo , smo ,google analytics , facebook marketing , rank your website on first page.
Keynote - Facebook for Multinational Brands
Promotions (contests and sweepstakes) have become a proven way to acquire and engage fans on Facebook. The challenge for many large enterprises is how to easily create, launch, manage and administer these campaigns across hundreds of Facebook pages. Starwood Hotels and Resorts Worldwide has over 1,000 separate Facebook pages representing their hotels and resorts in 10 different languages around the world. This presentation will delve into the multinational hotel company's Facebook goals and strategies and the pain points they experienced and overcame along the way.
Presenter
Justin Holmerud, Global Social Media Manager, Starwood Hotels & Resorts
Zemanta: The Content Ad DSP
With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users.
Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns.
Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.
Martini media omma premium display
Rising stars such as sidekick, portrait, billboard, and filmstrip ad units have become standard for delivering digital advertising content. While these units improve engagement rates and interaction time compared to traditional banners, it remains difficult to capture consumer attention. The next evolution is for brands to leverage premium content in their digital campaigns. Content represents the top priority for digital marketers and is what consumers crave. Success requires combining content and marketing, where content is aligned with the brand message, valuable to the target audience, and easily integrated into high-impact ad units. This approach increases engagement and interaction.
DQCOMM 3PM 2015 Conference Presentation
The document discusses strategies for investment management firms to improve their marketing through the use of websites, social media, and content marketing. It emphasizes that content should engage audiences by demonstrating an understanding of their problems and offering high-quality solutions, and should be distributed through various online channels. Statistics are provided on consumer online behaviors and the benefits firms have seen from social media marketing.
Recommended
Using metrics beyond sales - DCMS, 2/11/16
Rebecca Lieb's presentation from the Digiday Content Marketing Summit in Austin, TX - February 11, 2016.
ADV 420 Final Presentation
Ryan Sochocki from Sharp Electronics presented recommendations for improving the company's digital marketing strategies by targeting specific audiences such as males over 25 and middle aged women using social media platforms like YouTube, Instagram and Pinterest. He suggested focusing on engaging content, tracking key metrics like user interaction and time spent on pages, and using cost efficient mobile marketing tactics to reach local demographics and younger consumers while adapting to new technologies.
State of the Industry Research presented by AddThis: Modern Audience Building...
Paul Calderbank from AddThis' presentation from the Digiday Retail Summit in Laguna Beach, CA - January 26, 2016.
Digital Marketing
Digital Marketing introduction and course about seo , smo ,google analytics , facebook marketing , rank your website on first page.
Keynote - Facebook for Multinational Brands
Promotions (contests and sweepstakes) have become a proven way to acquire and engage fans on Facebook. The challenge for many large enterprises is how to easily create, launch, manage and administer these campaigns across hundreds of Facebook pages. Starwood Hotels and Resorts Worldwide has over 1,000 separate Facebook pages representing their hotels and resorts in 10 different languages around the world. This presentation will delve into the multinational hotel company's Facebook goals and strategies and the pain points they experienced and overcame along the way.
Presenter
Justin Holmerud, Global Social Media Manager, Starwood Hotels & Resorts
Zemanta: The Content Ad DSP
With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users.
Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns.
Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.
Martini media omma premium display
Rising stars such as sidekick, portrait, billboard, and filmstrip ad units have become standard for delivering digital advertising content. While these units improve engagement rates and interaction time compared to traditional banners, it remains difficult to capture consumer attention. The next evolution is for brands to leverage premium content in their digital campaigns. Content represents the top priority for digital marketers and is what consumers crave. Success requires combining content and marketing, where content is aligned with the brand message, valuable to the target audience, and easily integrated into high-impact ad units. This approach increases engagement and interaction.
DQCOMM 3PM 2015 Conference Presentation
The document discusses strategies for investment management firms to improve their marketing through the use of websites, social media, and content marketing. It emphasizes that content should engage audiences by demonstrating an understanding of their problems and offering high-quality solutions, and should be distributed through various online channels. Statistics are provided on consumer online behaviors and the benefits firms have seen from social media marketing.
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
Dina Smyth from Nielsen and Mary Shirley from Horizon Media/Eden Road Trading's presentation from Digiday Brand Summit, December 8, 2014.
How to Execute an Efficient Regional / Global Social Strategy
The document discusses challenges faced by regional and global brands in executing efficient social marketing strategies. It identifies key challenges as the need to manage multiple social media markets, complex relationships between brands and agencies, and the never-ending process of engaging audiences. It recommends that brands address these challenges through centralized content management, validation and scheduling tools to improve collaboration, engagement tools to develop audiences, and measurement and benchmarking tools to analyze performance.
Amy Walker (Cognitives) and Kat Brown’s (SFI) presentation at Mumbrella’s Hea...
Amy Walker, Head of Growth at Cognitives, and Kat Brown, Global Social Media Content Manager at Soho Flordis International, presented on Scaling Content Operations in Healthcare at Mumbrella’s Health Marketing Summit.
Zemanta: Automating the Promotion and Distribution of Content for Marketers
Zemanta offers a platform to automate the promotion and distribution of content. Zemanta helps you manage your content while navigating the many paid channels for content promotion allowing you to maximize the return on your content marketing spend.
Informz-ISEBOX-Webinar
The document discusses developing a strong content marketing strategy for events. It notes that events are growing annually and content marketing is important, with visual content increasing engagement. It then shares the story of a business group that saw a 1000% increase in video views by implementing an integrated technology system, consolidating content, focusing on the attendee experience, partnering with speakers, and measuring results. The key lessons are to have a good technology infrastructure, speed up content distribution, avoid fragmented content, engage attendees, promote content, partner with speakers, build relationships, and measure outcomes.
How to use programmatic to support global search
This presentation looks at the benefits of programmatic advertising and how these targeted campaigns can provide tangible improvements to search performance across multiple markets. It also shares a couple of case studies of successful campaigns.
DigitalPeople Bullet Points
Between 2007-2011, I collaborated with various brands to produce high-quality marketing assets, coordinated cross-functional teams to ensure marketing success, and consulted on and implemented strategies that achieved goals. I increased ROI by securing over $500k in additional media opportunities and developed content for different marketing channels.
Internship Synopsis
The document outlines developing and implementing a digital marketing strategy for an organic e-commerce company in Bangalore, India. Key aspects of the project include creating monthly engagement themes, developing social media content, and keeping customers engaged online. An initial framework was created and tested, with continuous improvements made based on data analysis to better understand the audience and gain a tactical advantage. The findings showed a sustainable strategy was created to understand the online audience and promote the business through social media engagement.
Wdm google
The document analyzes Google and its services. It begins with an introduction and outlines 5 sections: Google services and potential users, why Google succeeds and how they make money, Google's organizational structure and SWOT analysis, Google's information technology, and a conclusion. Section 2 describes Google's main products and services like search, communication tools, and business solutions. It also discusses the potential user groups for each service. Section 3 explains that Google earns most of its revenue from advertising and discusses its value chain, organizational structure, and SWOT analysis. Section 4 covers Google's core search technology and its focus on cloud computing. The conclusion states that Google provides many free services through its organizational advantages and innovative search capabilities.
Generating Leads through B2B Content Marketing
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on "Generating Leads through B2B Content Marketing." View slides from the webinar to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers' attention throughout the purchase process, as a part of IBM's award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.
Speakers include:
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)
Festival of marketing content marketing b2 b_giuseppe caltabiano v2
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
Jeet Kapil Portfolio
The document discusses Jeet Kapil's work as a digital marketing specialist managing online marketing campaigns for 5000 real estate brokers across North America. It details campaigns on Google AdWords, Facebook, Twitter, and other platforms to generate leads for home buyers and sellers at a conversion rate over 7%. Later sections provide examples and results of social media campaigns for various clients covering objectives like brand awareness, engagement, and CSR activities. It also summarizes digital marketing campaigns for technical training academies that improved lead generation through search engine optimization and pay-per-click advertising.
Evolving How We Measure Digital Success in Higher Ed
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
Jeet kapil Portfolio
Guaranteed - I can multiply your revenues using the Internet.My experience focuses on branding(product or company), strategy,innovation and lead generation on the internet.SMM(social media marketing), SEM(Search Engiene Marketing).Moreover, generating brand demand by creatively using various digital tools like online advertising,social media, websites and applications.My experience spans google optimization, brand management, ATL/BTL avertising,corporate marketing strategies.
Times have changed and marketing online has hit a revolutionary era.Marketing is no longer about one-sided conversations where you push your sales message at your target market.
Rather, successful marketing is dependent upon your ability to build relationships and have conversations with your consumers.Build a tribe and lead them!
My expertise is in helping companies identify and build their personal brand online and offline.
Traffic generation is my specialty and I help you to drive traffic by creating viral content, syndicating it to social networks, and optimizing it for search engines and lead generation
Tuning out-the-static
Digital technology evolves at a blinding speed, sending companies tumbling to the back of the pack who don't approach their digital brand with the proper insight and strategy. With a myriad of new approaches, technologies and practices coming and going, how can you possibly decide where to focus your energy and resources?
Plaudit Design highlighted some of the most recent, valuable and essential web practices to help your company strategically focus your energy in a changing online landscape. As a web-centric design and consulting firm, we share our insights into what works, what does not, and how you can build value across all facets of a successful digital presence.
We touch on topics like how to effectively measure marketing performance, utilizing web standards to increase content reach, today's best practices for mobile users, and more web essentials to tighten your company's strategy.
How to implement Content Marketing Strategy in a large B2B enterprise
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
Nmdl final
Honeywell aims to increase brand awareness and social media engagement through a digital marketing strategy focused on product content. The strategy includes launching a new website dedicated to product information, driving traffic there through social media promotion and search engine optimization. If successful, it would boost online sales by 20%, search traffic by 20%, and social interactions on social media by 25%.
Shell Oil - NMDL Final
Shell Oil Company is launching a digital media strategy to expand its brand image beyond oil and involve consumers through social media campaigns. The strategy targets males and females ages 18-44 who are drivers. It will use blogs, social media like Twitter under the hashtag #BetterByShell, and Foursquare to showcase Shell's community involvement, environmentally friendly practices, and provide incentives to customers. The campaign timeline runs from October 2014 to January 2015 and will be measured using analytics and indicators like hashtag popularity and Foursquare check-ins. The annual budget of $1 million will fund Google AdWords, a media team to manage blogs and campaigns, and Foursquare perks for customers.
iMedia Brand Summit 2012 - Kelloggs Keynote
1. Programmatic buying allows brands to maximize cost efficiency and audience targeting capabilities compared to traditional digital media buying. It provides opportunities to improve return on investment.
2. The key aspects of an effective programmatic branding strategy are targeting the right message to the right consumer at the right moment, measuring both short-term success metrics like on-target impressions and long-term brand metrics, and fine-tuning the strategy using data insights.
3. For several Kellogg's brands that used programmatic buying, it resulted in significant improvements in key metrics like on-target impressions, viewability of ads, and cost efficiency, as well as 5-6 times higher return on investment compared to previous non-programmatic
Reimagining Your Higher Ed Web Strategy
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.
Hear from panelists from Pantheon, Mediacurrent, and Siteimprove. They discuss key web strategy takeaways in higher ed.
Google Marketing Strategy
This document provides an overview of Google's business strategies. It discusses Google's founding in 1998, its current dominance in the search engine market with over 87% market share, and its primary revenue source of advertising. It also summarizes Google's product portfolio, vision to organize the world's information, strategic focus on search engine marketing and innovation, and acquisition-based growth strategy. Porter's five forces model and a SWOT analysis are included to assess Google's competitive positioning.
Talent is transforming ....
Google's vision is to organize the world's information and make it universally accessible and useful. Its mission focuses on innovation and the user experience. Google identifies its primary competitors as Microsoft and Yahoo, and aims to gain a major share of the worldwide web. It generates most of its revenue from search and advertising, such as AdWords and AdSense. To maintain dominance, Google needs to continuously innovate, find new revenue sources, focus on growing markets like BRIC nations, and potentially make more acquisitions in areas like social networking and video.
More Related Content
What's hot
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
Dina Smyth from Nielsen and Mary Shirley from Horizon Media/Eden Road Trading's presentation from Digiday Brand Summit, December 8, 2014.
How to Execute an Efficient Regional / Global Social Strategy
The document discusses challenges faced by regional and global brands in executing efficient social marketing strategies. It identifies key challenges as the need to manage multiple social media markets, complex relationships between brands and agencies, and the never-ending process of engaging audiences. It recommends that brands address these challenges through centralized content management, validation and scheduling tools to improve collaboration, engagement tools to develop audiences, and measurement and benchmarking tools to analyze performance.
Amy Walker (Cognitives) and Kat Brown’s (SFI) presentation at Mumbrella’s Hea...
Amy Walker, Head of Growth at Cognitives, and Kat Brown, Global Social Media Content Manager at Soho Flordis International, presented on Scaling Content Operations in Healthcare at Mumbrella’s Health Marketing Summit.
Zemanta: Automating the Promotion and Distribution of Content for Marketers
Zemanta offers a platform to automate the promotion and distribution of content. Zemanta helps you manage your content while navigating the many paid channels for content promotion allowing you to maximize the return on your content marketing spend.
Informz-ISEBOX-Webinar
The document discusses developing a strong content marketing strategy for events. It notes that events are growing annually and content marketing is important, with visual content increasing engagement. It then shares the story of a business group that saw a 1000% increase in video views by implementing an integrated technology system, consolidating content, focusing on the attendee experience, partnering with speakers, and measuring results. The key lessons are to have a good technology infrastructure, speed up content distribution, avoid fragmented content, engage attendees, promote content, partner with speakers, build relationships, and measure outcomes.
How to use programmatic to support global search
This presentation looks at the benefits of programmatic advertising and how these targeted campaigns can provide tangible improvements to search performance across multiple markets. It also shares a couple of case studies of successful campaigns.
DigitalPeople Bullet Points
Between 2007-2011, I collaborated with various brands to produce high-quality marketing assets, coordinated cross-functional teams to ensure marketing success, and consulted on and implemented strategies that achieved goals. I increased ROI by securing over $500k in additional media opportunities and developed content for different marketing channels.
Internship Synopsis
The document outlines developing and implementing a digital marketing strategy for an organic e-commerce company in Bangalore, India. Key aspects of the project include creating monthly engagement themes, developing social media content, and keeping customers engaged online. An initial framework was created and tested, with continuous improvements made based on data analysis to better understand the audience and gain a tactical advantage. The findings showed a sustainable strategy was created to understand the online audience and promote the business through social media engagement.
Wdm google
The document analyzes Google and its services. It begins with an introduction and outlines 5 sections: Google services and potential users, why Google succeeds and how they make money, Google's organizational structure and SWOT analysis, Google's information technology, and a conclusion. Section 2 describes Google's main products and services like search, communication tools, and business solutions. It also discusses the potential user groups for each service. Section 3 explains that Google earns most of its revenue from advertising and discusses its value chain, organizational structure, and SWOT analysis. Section 4 covers Google's core search technology and its focus on cloud computing. The conclusion states that Google provides many free services through its organizational advantages and innovative search capabilities.
Generating Leads through B2B Content Marketing
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on "Generating Leads through B2B Content Marketing." View slides from the webinar to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers' attention throughout the purchase process, as a part of IBM's award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.
Speakers include:
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)
Festival of marketing content marketing b2 b_giuseppe caltabiano v2
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
Jeet Kapil Portfolio
The document discusses Jeet Kapil's work as a digital marketing specialist managing online marketing campaigns for 5000 real estate brokers across North America. It details campaigns on Google AdWords, Facebook, Twitter, and other platforms to generate leads for home buyers and sellers at a conversion rate over 7%. Later sections provide examples and results of social media campaigns for various clients covering objectives like brand awareness, engagement, and CSR activities. It also summarizes digital marketing campaigns for technical training academies that improved lead generation through search engine optimization and pay-per-click advertising.
Evolving How We Measure Digital Success in Higher Ed
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
Jeet kapil Portfolio
Guaranteed - I can multiply your revenues using the Internet.My experience focuses on branding(product or company), strategy,innovation and lead generation on the internet.SMM(social media marketing), SEM(Search Engiene Marketing).Moreover, generating brand demand by creatively using various digital tools like online advertising,social media, websites and applications.My experience spans google optimization, brand management, ATL/BTL avertising,corporate marketing strategies.
Times have changed and marketing online has hit a revolutionary era.Marketing is no longer about one-sided conversations where you push your sales message at your target market.
Rather, successful marketing is dependent upon your ability to build relationships and have conversations with your consumers.Build a tribe and lead them!
My expertise is in helping companies identify and build their personal brand online and offline.
Traffic generation is my specialty and I help you to drive traffic by creating viral content, syndicating it to social networks, and optimizing it for search engines and lead generation
Tuning out-the-static
Digital technology evolves at a blinding speed, sending companies tumbling to the back of the pack who don't approach their digital brand with the proper insight and strategy. With a myriad of new approaches, technologies and practices coming and going, how can you possibly decide where to focus your energy and resources?
Plaudit Design highlighted some of the most recent, valuable and essential web practices to help your company strategically focus your energy in a changing online landscape. As a web-centric design and consulting firm, we share our insights into what works, what does not, and how you can build value across all facets of a successful digital presence.
We touch on topics like how to effectively measure marketing performance, utilizing web standards to increase content reach, today's best practices for mobile users, and more web essentials to tighten your company's strategy.
How to implement Content Marketing Strategy in a large B2B enterprise
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
Nmdl final
Honeywell aims to increase brand awareness and social media engagement through a digital marketing strategy focused on product content. The strategy includes launching a new website dedicated to product information, driving traffic there through social media promotion and search engine optimization. If successful, it would boost online sales by 20%, search traffic by 20%, and social interactions on social media by 25%.
Shell Oil - NMDL Final
Shell Oil Company is launching a digital media strategy to expand its brand image beyond oil and involve consumers through social media campaigns. The strategy targets males and females ages 18-44 who are drivers. It will use blogs, social media like Twitter under the hashtag #BetterByShell, and Foursquare to showcase Shell's community involvement, environmentally friendly practices, and provide incentives to customers. The campaign timeline runs from October 2014 to January 2015 and will be measured using analytics and indicators like hashtag popularity and Foursquare check-ins. The annual budget of $1 million will fund Google AdWords, a media team to manage blogs and campaigns, and Foursquare perks for customers.
iMedia Brand Summit 2012 - Kelloggs Keynote
1. Programmatic buying allows brands to maximize cost efficiency and audience targeting capabilities compared to traditional digital media buying. It provides opportunities to improve return on investment.
2. The key aspects of an effective programmatic branding strategy are targeting the right message to the right consumer at the right moment, measuring both short-term success metrics like on-target impressions and long-term brand metrics, and fine-tuning the strategy using data insights.
3. For several Kellogg's brands that used programmatic buying, it resulted in significant improvements in key metrics like on-target impressions, viewability of ads, and cost efficiency, as well as 5-6 times higher return on investment compared to previous non-programmatic
Reimagining Your Higher Ed Web Strategy
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.
Hear from panelists from Pantheon, Mediacurrent, and Siteimprove. They discuss key web strategy takeaways in higher ed.
What's hot (20)
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How to Execute an Efficient Regional / Global Social Strategy
How to Execute an Efficient Regional / Global Social Strategy
Amy Walker (Cognitives) and Kat Brown’s (SFI) presentation at Mumbrella’s Hea...
Amy Walker (Cognitives) and Kat Brown’s (SFI) presentation at Mumbrella’s Hea...
Zemanta: Automating the Promotion and Distribution of Content for Marketers
Zemanta: Automating the Promotion and Distribution of Content for Marketers
Festival of marketing content marketing b2 b_giuseppe caltabiano v2
Festival of marketing content marketing b2 b_giuseppe caltabiano v2
Evolving How We Measure Digital Success in Higher Ed
Evolving How We Measure Digital Success in Higher Ed
How to implement Content Marketing Strategy in a large B2B enterprise
How to implement Content Marketing Strategy in a large B2B enterprise
Similar to Casestudy on Google
Google Marketing Strategy
This document provides an overview of Google's business strategies. It discusses Google's founding in 1998, its current dominance in the search engine market with over 87% market share, and its primary revenue source of advertising. It also summarizes Google's product portfolio, vision to organize the world's information, strategic focus on search engine marketing and innovation, and acquisition-based growth strategy. Porter's five forces model and a SWOT analysis are included to assess Google's competitive positioning.
Talent is transforming ....
Google's vision is to organize the world's information and make it universally accessible and useful. Its mission focuses on innovation and the user experience. Google identifies its primary competitors as Microsoft and Yahoo, and aims to gain a major share of the worldwide web. It generates most of its revenue from search and advertising, such as AdWords and AdSense. To maintain dominance, Google needs to continuously innovate, find new revenue sources, focus on growing markets like BRIC nations, and potentially make more acquisitions in areas like social networking and video.
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Google
Google is an American multinational technology company founded in 1998 by Larry Page and Sergey Brin. It invests heavily in research and development to produce internet-based products and services. Google has grown significantly over the years and now employs over 53,000 full and part-time employees worldwide. The company aims to organize the world's information and make it accessible through its mission statement.
Changing faces of direct marketing e briks infotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Changing faces of direct marketing e briks infotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Introduction to Digital Marketing
This document provides an overview of digital marketing. It discusses key definitions, such as what constitutes digital assets and digital marketing. It outlines the typical phases of a digital marketing campaign: strategize, implement, benchmark, and optimize. It also examines some important processes in digital marketing campaigns, such as creative design, search engine optimization, analytics and reporting, and use of databases. The document provides examples and discusses best practices for each area.
Digital marketing portfolio
The document outlines a marketing strategy and customer journey-based marketing plan for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, phases of the customer journey, budget allocation across channels for awareness, interest and desire, and key performance metrics. It also provides recommendations for additional channels and showcases sample blog content and screenshots from running social media and search engine campaigns. The overall goal is to promote the Digital Marketing Nanodegree program, build awareness of it, and sign up new students within a quarter with a $50,000 budget.
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)Internet Marketing Software - WordStream
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Google search
Google began as a research project in 1996 and was later incorporated as a company. Its main competitors are Yahoo and Windows Live. Google aims to organize the world's information and make it universally accessible. It has strengths such as its reputation, employees, and search engine speed. Opportunities include new devices and platforms. Google searches target all web users worldwide by providing fast, convenient, and innovative results. Its primary strategy is search engine marketing through indexing websites and generating revenue from ads.
Digital Marketing Course Week 2: Introduction to Digital Marketing
Digital marketing has largely replaced traditional marketing methods due to changes in how consumers access and share information online. Key aspects of digital marketing include segmentation and targeting of online audiences using measurable digital tactics like search, social media, and online advertising. Effective digital strategies are data-driven, focus on key objectives and metrics, and continuously optimize tactics based on results. Market research is also increasingly done online to gather qualitative and quantitative insights about target customers, competitors, and industry trends.
Muhammad Eltiti - Digital Marketing Consultant
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
How to Succeed with Google Ads (with Insider Tips Straight from Google!)Internet Marketing Software - WordStream
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Google diversification
Strategic management
MBA
Google diversification
google strategy
google vision & mission
google future statement
google chrome
google android system
recommendations
google recent progress
Predictive Media Buying - an analytical method to optimise media buying.
How can marketers be certain that their offline lead generation is optimised for maximum lead generation at minimal cost? This presentation was presented by Paul Shortridge at the AIDB conference in Johannesburg in September 2017 and explains how this is possible.
Ruth ODonoghue_PR Strategy_060513
Personal and professional thoughts in developing a PR strategy for a B2B business. Includes a section on maximising the effectiveness of social media and building social authority
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
This is a story of the SEO's role in the marketing bundle and how tweakingyour strategy helps the business - when egos are put aside.
nFusion capabilities: B2B case studies
nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.
Ui Communications
United Interactive is a digital transformation and communications agency established in 2008 in Muscat, Oman. It specializes in helping companies accelerate growth through digital channels and welcome the new digital marketplace. The agency conducts comprehensive competitor research and offers "Sessions", a series of roundtable meetings to help clients understand digital markets, target customers online, and determine additional growth opportunities. United Interactive also provides online reputation management services and public relations support to help clients establish authority and influence as thought leaders.
gads.pdf
1. Only bid on exact match keywords to know with certainty which keywords are converting to sales.
2. Bid to be in position 2 or 3 on the first page of search results to get a high click-through rate and be charged less per click by Google.
3. Negatively qualify your ads by including words that discourage non-converting clicks to improve profitability.
4. Create separate ad groups for different keywords to maintain control over ad text targeting specific keywords.
5. Run ads for many specific keyword phrases, not just top keywords, as more specific keywords get higher click-through rates.
Similar to Casestudy on Google (20)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Digital Marketing Course Week 2: Introduction to Digital Marketing
Digital Marketing Course Week 2: Introduction to Digital Marketing
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
Predictive Media Buying - an analytical method to optimise media buying.
Predictive Media Buying - an analytical method to optimise media buying.
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Recently uploaded
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
This presentation will help you to know about the classification ,approval process and article related to active implantable medical device
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Disaster Management project for holidays homework and other uses
It talks about disaster management in a helful way.
Using-Presentation-Software-to-the-Fullf.pptx
Slides on 7 Commonly Used Presentation Softwares; thier usage and features.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
IEEE CIS Webinar Sustainable futures.pdf
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
2 December UAE National Day - United Arab Emirates
UAE National Day, celebrated on December 2nd, commemorates the unification of the seven emirates and reflects national pride and unity.
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样
原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
These are the slides of my presentation at BRIC 2024 about global science overlay maps using OpenAlex.
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...OECD Directorate for Financial and Enterprise Affairs
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Proposal: The Ark Project and The BEEP Inc
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Recently uploaded (20)
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
Prsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptx
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Casestudy on Google
- 2. School of Data Science and Forecasting MBA -Business Analytics Marketing Management Case study on Presented By: Yashraj Nigam Presented To: Mrs. Meenu Kumar
- 4. COMPANY BRIEF • Search Engine, Cloud computing, Software and Advertising technologies • Larry Page and Sergey Brin in 1998, initial public offering in 2004 • Chain of products, acquisitions, partnership, offline, desktop and mobile industry • Page Ranking No. 1 in the world • Over 1 Billion search requirements daily • 22,000 full time employees • Rated No.1 of ‘Best company’s to work for’ in the world • Ranking No. 4 of the top 100 brands in the world • May 2012, dominate the search engine world, market share of 87.6%
- 5. VISION To make search engines so powerful they would understand “everything in the world” MISSION To organize the world’s information and make it accessible and useful FOCUS Constantly evolving Industry definitions
- 6. ★ Industry: Internet services and technologies ★ Major Sectors: ➔ Search engine ➔ Cloud computing ➔ Data Science ➔ Advertising ★ Primary Revenue Source: Advertising (97%) ★ Constantly evolving Industry definitions Industry Analysis
- 8. maRKET SHARE
- 9. Marketing Strategy USP: Google facilitate the efficient organisation, storage and retrieval of data/information across a wide (online) platform. The result is a convenient, customizable, co-creation approach to media sharing for the use of individuals and organisations alike. Profit formula: Mostly dependent on advertising (97%), other main areas is software licencing to businesses
- 10. The Google company: • Offers products that generally appeal to a mass market. • Doesn’t matter what you are using the web for • Target web users all over the world. Google Advertising: • Targets advertisers whose market frequent the internet • Can be targeted with precision at a local or worldwide level Segmentation & Targeting
- 11. The Google company is positioned as: • Solution-centric • Innovative • Socially responsible • Vast networks, deep knowledge Google Advertising network: • Advertiser-friendly • Traceable metrics – Google Analytics • Credible, tasteful advertising • Rewarding for all parties (advertiser, host & viewer) Positioning Analysis
- 12. Business Model Changes – Revenue model: is accentuated towards advertising – Cost structure: can achieve greater advertising economies of scale with wider advertising network – Channels: Widening our channels, and accentuating role of Google Group in our overall advertising spectrum Business Model Regardless of Strategic option – Constantly improve search function, key resource and catalyst for advertising revenue – Corporate review: 10 commandments of Google, and Hierarchy of strategic focus – Communicate revised vision simply to all stakeholders, internal and external
- 13. 1. Focus on the user and all else will follow 2. It’s best to do one thing, really, really well 3. Fast is better than slow 4. Democracy on the web works 5.You don’t need to be at your desk to get an answer 6.You can make money without doing evil 7.There’s always more information out there 8.The need for information crosses all borders 9.You can be serious without a suit 10. Great just isn’t good enough Values
- 14. • FOCUS ONTHE SEARCH ENGINE BUSINESS SERVICE QUALITY • PORTAL BUSINESS IS NOT AN OPPORTUNITY • REINFORCE ITS CORE COMPETENCIES • CUTTING EDGE SEARCHTECHNOLOGY • HIGHLY QUALIFIED WORKFORCE<==>INNOVATION conclusion