This document discusses subliminal advertising and how it may be more effective when using negative messages. It examines the advertising of two brands, Marlboro cigarettes which it is against, and Dove soap which it supports. The document explores how subliminal messages were used in the advertising of these two brands.

1. Subliminal
Advertising
Presented by – Sweta Leena Panda
Id – FMS/MBA/2015-17/000308

2. KABHITOHSOCHBADALKEDEKHO
Subliminal messaging
‘more effective when
negative’ ?

3. Here I research on 2 brands like MARLBORO, DOVE.
I am against MARLBORO and for DOVE.