The proposal outlines a summer internship project to conduct market research for Newsworld Odisha regional news channel. The project will involve a comparative study of Newsworld Odisha's growth, profitability, and branding compared to national and other regional news channels. The research aims to understand Newsworld Odisha's brand perception among viewers and analyze viewership patterns relative to competitors. The proposal

1. 1
‘’ MARKET RESEARCH FOR NEWSWORLD ODISHA
AND COMPARIETIVE STUDY WITH REGIONAL AS
WELL AS NATIONAL NEWS CHANNELS”
A Summer Internship Proposal for 2 months
(May 5st
to July 10th
)
Master of Business Administration (General Management)
By
Sweta Leena Panda
Roll Number: FMS/MBA/2015-17/000308
Under the guidance of:
Partha Sarathi Mahakul and Samir Ranjan Das
“THE NEWSWORLD ODISHA TEAM”
BHUBANESWAR
Sri Sri University
CUTTACK -754006
17/06/2016

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Contents
Executive summery …………………………………………………………..
Objective…………………………………………………………
Scope………………………………………………………….
Chapter 1……………………………………………………………………….
Chapter 2…………………………………………………………………………
Chapter 3…………………………………………………………………………
Chapter 4…………………………………………………………………………
Chapter 5…………………………………………………………………………

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EXECUTIVE SUMMERY
My summer project in media was such a great opportunity for me to know about T. V. media
at Newsworld Odisha news. The major objective of the study is to do a comparative study of
National news channels with Regional news channels for betterment of Newsworld Odisha in
future. It involves the comparative study of growth rate or profit of national companies and
regional news channels with Newsworld Odisha.The project report entitled deals within
house industrial training at Newsworld Odisha, a regional news channel in odisha. Now a
day’s media is one of the fastest growing sectors. Some people call media fourth pillar of our
democracy and news is just like food is needed to live so. It is the nutrition for the brain to
live in the society. I believe doing this project will definitely add advantage for my corporate
life.

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OBJECTIVE OF THE STUDY
Primary objective:-
Check brand perception of “Newsworld Odisha News” with respect of competitor and understand
viewership pattern of “Newsworld Odisha News”.
Secondary objective:-
Study of outdoor branding and Impact on market.

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SCOPE
One-third of all television channels in India are news and current affairs, About 112 news channels in
Hindi, English and regional languages beam into 250 million homes with access to cable and satellite
TV.
The business of news channels continues to grow at 8-10 per cent annually. The growth has helped
small and medium advertisers to advertise them in a better way.
About 15.8 per cent of total advertising money spent on television goes to news channels. In 2014,
the television industry in India derived the major share of its revenue from advertising segment
(32.6 per cent) and the rest from subscription (67 per cent).Nonetheless, the share of subscription
in the overall revenue of the TV segment is expected to increase to 69.3 per cent by FY19.The
Indian Media and Entertainment Industry continues to grow at a good pace and is estimated at US$
14.4 billion in 2010, according to a report by the Federation of Indian Chambers of Commerce and
Industry (FICCI) and research firm KPMG. The report further estimates the industry to grow to a size
of US$ 16.2 billion in 2011 and to US$ 28.1 billion by 2015.
Indian advertising industry stands at the size of US $ 5 billion in 2010, based on PwC’s India
Entertainment and Media Outlook 2011 estimates.

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[CHAPTER 1]
Overview on M & E Industry

7. 7
INTRODUCTION
Broadcasting began in India with the formation of a private radio service in Madras in 1924. In the
same year, the British colonial government granted a license to a private company, the Indian
Broadcasting Company, to open Radio stations in Bombay and Calcutta. The company went
bankrupt in 1930 but the colonial government took over the two transmitters and the Department
of Labour and Industries started operating them as the Indian State Broadcasting Corporation. In
1936, the Corporation was renamed All India Radio (AIR) and placed under the Department of
Communications. When India became independent in 1947, broadcasting was also charged with the
task of aiding in the process of economic development. Thus, AIR was made a separate Department
under the Ministry of Information and Broadcasting. The early history of radio broadcasting in
independent India became important because it set the parameters for the subsequent role of
television in the country.
A Snapshot of Indian Television History:
In India, Television was introduced in 1959. The government had been reluctant to invest in
television until then because it was felt that a poor country like India could not afford the medium.
Television had to prove its role in the development process before it could gain a foothold in the
country. The government constituted Doordarshan on 15 August 1959. Programs were broadcasted
twice a week for an hour a day on topics such as community health, citizens’ duties and rights, and
traffic and road sense. In 1961, the broadcasts were expanded to include a school educational
television project. The first major expansion of television in India began in 1972, when a second
television station was opened in Bombay. Stations in Srinagar and Amritsar (1973), and Calcutta,
Madras and Lucknow followed this in 1975. Relay stations were also set up in a number of cities to
extend the coverage of the regional stations. By 1976, the government found it running a television
network of eight television stations covering a population of 45 million spread over 75,000 square
kilometers. In 1982, television began to attain national coverage and develop as the government's
pre-eminent media organization. 1991 saw the beginnings of international satellite broadcasting in
India and the government launched a major economic liberalization program.
Newsworld marked its presence with the inception of the first 24-hour news channel- ZEE NEWS in
1998.

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An Overview: Media & Entertainment Industry
 The Indian Entertainment and Media Industry have out-performed the Indian economy and
is one of the fastest growing sectors in India. It is rising on the back of economic growth and
rising income levels that India has been experiencing in the past years. This is significantly
benefiting the entertainment and media industry in India as this is a cyclically sensitive
industry and it grows faster when the economy is expanding.
 An added boost to the entertainment and media industry in India is from the demographic
point of view where the consumer spending is rising due to increasing disposable incomes
on account of sustained growth in income levels and reduction of personal income tax over
the last decade.
 FDI inflows into the entertainment sector during April 2000 to September 2015 rose up to
US$ 4.3 billion.As on September 2015, the share of FDI in ‘Information and Broadcasting’
was 1.61 per cent of total FDI inflows into the country.Demand growth, supply advantages
and policy support are the key drivers in attracting FDI.
Outlook for major segments of the Indian Entertainment & Media Industry in 2011-2015 are as
follows:
Television: The sector is projected to command half of the entertainment pie by 2015 as it is
estimated to grow at a robust 14.5% cumulatively over the next five years, from an estimated INR
306.5 billion in 2010 to INR 602.5 billion by 2015.
Film: The sector is projected to grow at a CAGR of 9.3% over the next five years, reaching INR 136.5
billion in 2015 from the present INR 87.5 billion in 2010.
Print media: The sector is projected to grow by 9.6% over the period 2011-15, reaching INR 282
billion in 2015 from the present INR 178.7 billion in 2010.
Radio: The sector is projected to grow at a CAGR of 19.2% over 2011-15, reaching INR 26.0 billion in
2015 from the present INR 10.8 billion in 2010.

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Music: Due to the tremendous uptake of the mobile VAS market, the sector is
projected to grow at a CAGR of 17.6% over 2011-15, reaching INR 21.4 billion in 2015 from INR 9.5
billion in 2010.
Advertisement Spend
The advertisement spend registered high growth of 14.3% in 2010 as compared to negligible
growth in 2009. Internet advertising, with 28% growth, remained the fastest growing segment as an
increasing number of advertisers are using online platform to connect with the youth.

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[CHAPTER 2]
Newsworld group, Newsworld Odisha news & Out door media

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ABOUT NEWSWORLD ODISHA
Mission and Values
 Mission Statement
Newsworld Odisha tries to be profitable, productive, creative, trend setting and financially rugged
with care and concern for all stake holders.
 Newsworldodisha Values
 Customer Focus
Our Company's strategies are driven by the needs of the customer. Our success can be measured by
the satisfaction achieved by our customer
 Excellence
We accord a high premium to maintaining superlative standards throughout our Company. We
encourage our employees to come up with smarter ideas within the fastest possible time
 Creativity
 Integrity
We observe strict ethical standards through editorial independence and creative expression, in order
to earn the trust of our viewers and subscribers
 Growth Driven
We are committed to delivering consistent revenue and cash flow growth in order to provide our
shareholders a good return. Our objective is to grow our people, market and businesses around the
world
 Milestone Newsworld Odisha covered
 First Newsworld odisha news bulletin started at 2014.
 2014 it started its first morning and evening news bulletin.
 2014 it became first 24 hr news channel.
 It was the first pay news channel.

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Newsworld odisha
 Newsworld odisha News has unveiled its new positioning with the focus on ‘ bringing life to
Odisha journalism on television’. The channel has now progressed to a more contemplative
mode with ‘Newsworld odisha’.
 NEWSWORLD ODISHA the 24 hr. Hindi news channel from the Newsworld group of network
has been ever since on a quest to bring out of truth. This is the channel belief that has been
the guideline force in the dedication and Integrity of news n reporting unbiased news. As a
socially responsible news channel. Newsworld Odisha news has dared to walk a different
path to bring the truth out even if it means staying away from the hype and trivial
sensationalism.
 Newsworld Odisha programming is content driven and covers all genres with hard-hitting
news to social service programming for crime related news to glamour to sport news. The
content driven programming at Newsworld Odisha News is perhaps what differentiates
from the rest.
 The channel has always been consider as a pioneer and leader in the field of investigative
journalism, with programming that go dipper and far beyond the usual news and current
affair programs.
 Some new renowned faces are also added like –
1) Sandeep Mishra as editor in chief.
2) Munmun singh appointed as public policy advisor.
 Newsworld Odisha News added four new properties
1) News room Tamasa – Saratmohapatra
2) Jabab sabab – Sandeep mishra
3) Glamor world – Asitmalik
4) Wonder world – Mahua Manjudar
5) Dharma Darbar – Manoj Barik
6) Rahashya (Mysterious issues) - MahuaManjudar
7) Helathline (Seasonal) -ManojBarik
8) Career plus– ManojBarik
9) Yadhyadha hi dharmashya - ManojBarik
 Realistic award,a special event wasorganized in previous year for the first time

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 The promotion value of the campaign is about free and during any new
program or event promotion it is goes upto 10 lakh.
 Through barters and tie –ups it restricted itself from cash burn to a negligible amount.
 Media plan done by news channels and hoarding.
 In India, exposure to print advertising in addition to television produced higher advertising recall.
It mean, if we use both way to advertise it will give great recall value to target audience and by
using both ways Newsworld Odisha News try to show its greater knowledge of brand properties.
Outdoor media
 Over the past few years, the outdoor advertising industry has evolved into a rejuvenated
media force to be reckoned with that's poised to compete aggressively in the 21st century
media fray. While many traditional media segments have struggled to remain competitive in
a period of economic strife, the outdoor industry has remained relatively unscathed and
solvent due in large part to the strength of local sales as both national and regional brands
have shifted a significant portion of advertising dollars to grassroots promotions.
 Outdoor offers outstanding value for the Rupee and a myriad of ways to ratchet up
exposure. Whether matched with other media to extend reach or used extensively on its
own to saturate a market, outdoor can't be beat. Outdoor surrounds consumers with
ubiquitous presence offering media choices that suit every target audience, geography and
strategic plan. Outdoor is a comprehensive mix of effective media delivery mechanisms that
reach people in their cars or on subways, in airports and malls or in any number of growing
outdoor media settings. Outdoor is roadside, outside and inside, above and below ground
and on the move.
 The wide range of outdoor media advertisements comprises of hoardings, posters, banners,
road shows, trade shows, kiosks, wall paintings, and signboards among others.
 The outdoor medium today constitutes 10 per cent of the media mix, up from around three
per cent five years ago
Few uses/benefits of Outdoor Advertising:
1) Outdoor Advertising is available 24
2) Rapid Build up of Awareness - Quick return on advertising investment
3) Media Mix Reinforcement - Fills the gaps left by all other forms of media
4) Cost Efficiency - Low cost per thousand
5) Specific Market Penetration - Minimizes wasted exposure

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6) Directional Support - Reaches audience while they are in the marketplace
7) Dominant Market Presence - Your message is larger than life
8) Flexibility and Mobility - Customized programs to obtain advertising goals
9) Co-op advertising support
10) Visual excitement and impact - Big, bold and demands your attention
Ways in which Newsworld Odishause out door media in it’s repositioning
1. Shopping mall displays : All fun republics in Delhi flexes and standees were installed.
2. Terminal Displays : many public utilities, road crossing and traffic light are hired.
3. Exterior Airport displays : flexes are hanged near by air port road
4. Truck/Mobile Displays : 4 hydraulic mobile van hired for one month which will make round
in Delhi and will create awareness for channel

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[CHAPTER 3]
Research Methodology

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RESEARCH METHODOLOGY
The data used for the study had primary and secondary character to it. The primary data was
collected through questionnaire method. The secondary data were composed through the reference
of books, websites and magazines. The procured data was analyzed by a simple percentage method
and the results are supported with graphs and charts
(1) Primary source:
 I also prepared a small set of questionnaire for common cable and satellite users for
some important information regarding News channels and their perception relating to
them. Their individual opinion and their expectation from news channel. So I have
selected exploratory research as have a clear idea of problem that I may encounter
during the project.
 Exploratory research helped me to develop concept more clearly establish priorities,
develop operational activity and improve the final project report.
(2) Secondary source:
 Websites of TAM media research, Newsworldodisha, their group & other websites like
Google are to be used as the source of secondary data collection.
 Magazines: Pitch, Impact
 Newspaper
(3) Data Collection:
Data used for the project was the secondary and primary data.
Methods of Data Collection
 Personal Interview
 Telephonic Interview
 Questionnaires

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[CHAPTER 4]
Questionnaire, Analysis & Interpretations

18. 18
QUESTIONNAIRE DESIGNING
A good questionnaire must be concise, focus, easy to understand language. Questionnaire should be
designed as per the objective to get right feedback. A questionnaire has a mix of following 4 major
scales, which help us in analyzing the attitude of the people. The scales are Nominal, Ordinal,
Interval and ratio scale.
1. NOMINAL SCALE:
This type of scale is mostly used in the opening so that respondents feel easy in answering. This scale
helps in mutually exclusive classification of units i.e. there is no case of may be in this.
2. ORDINAL SCALE
This type of scale is used for knowing a relativity of a unit as this includes ranking and it is a type of
comparative scale as respondents mainly compare the parameters and then rank accordingly.
3. INTERVAL SCALE
This type of scale is of non-comparative in nature here respondents mainly rate the parameters by
their individuality and not comparing it with others.
4. CONSTANT SUM SCALE
This scale is used to know the quantum of the preference i.e. a respondent will say that he/she buys
branded products or non-branded products but in what percentage? is a big question, this scale
helps in knowing the quantum.
Analysis
Analysis based on the information collected from questionnaire interview in Bhubaneswar , Odisha.
My sample size was 100 and age over 18 years old.
To have an in-depth analysis lets start with the question-wise analysis:
There were 26 questions in my questionnaire from that I get these results below.
Q 1. Maximum age group people watching News?
Q 2. Educational background ?

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Q 3. Profession ?
Q 4. How much time you spend on television?
Q 5. How do you describe yourself with respect to ‘television viewing pattern’?

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Secondary data
It is provided by TAM media research (Television Audience Measurement).
Audience measurement
Audience measurement is any method of measuring how many people are in an audience,
Ratings points
TVR
One single television ratings point (or TVR) represents 1% of viewers in the surveyed area in a given
minute
GRPs
Gross rating points (GRPs) are chiefly used to measure the performance of TV-based advertising
campaigns, and are the sum of the TVRs.
The GRP of a campaign is equal to the percentage of people who saw any of the spots, multiplied by
the average number of spots that these viewers saw.
Television Rating Point
TRP means most widely watched TV program. TRP rating list is the ranking list of popular TV
programs released by INTAM every week.
Ratings/share and total viewers
Share is the percentage of television sets in use tuned to the program.
For example, a show as receiving a 9.2/15 during its broadcast, meaning that on average 9.2 percent
of households was tuned in at any given moment. Additionally, 15 percent of all televisions in use at
the time were tuned into this program.
Reach
The net number or percentage of people who have seen a particular piece of broadcast program.
Cost Per Rating Point
The cost, per 1 percent of a specified audience, of buying advertising space in a given media vehicle.
Newsworld Odisha SWOT analysis:
a) Strength:
I. Detailed reporting (depth news of topic)
II. No biasness to political party

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b) Weakness
I. Not shows news only for TRP
II. Only try to give emphasis on serious news
III. No digital marketing team
IV. No proper website
c) Opportunity
I. After Odiya mass entertainment and Odiya movies news channel are no. forth
position on genre wise viewer ship share
d) Threats
I. News channel genre is the most competent genre
II. New channel are also launching.
Competitor compare with O tv and other top news channels in
Odisha
1. O tv No. 1 news channel
a. Variety of program
b. Best in live reporting people perceive as “we report. You Decide”
2. Pramaya news 7
a. Anchors are experienced
b. Better focus on politics and business news
c. News relating upper middle class interest
3. Kanak News
Better graphic animation, variety in program and anchors are its strength
4. Z kalinga
Good anchor, never discrepancy occurred between statement/figures occurred.

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National News channels vs Regional News channels
[CHAPTER 5]

23. 23
NATIONAL NEWS CHANNELS
VS
REGIONAL NEWS CHANNELS
“The winds and the waves are always on the side of the ablest navigator.”
Edward Gibbon
National News channels
NDTV:
New Delhi Television Ltd. (NDTV Ltd.), founded on 8 September 1988, is India's first and largest
private producer of news, current affairs and entertainment television. Later on it was converted to
a public limited company on 31st August 1994. NDTV is home to the country's best and brightest
reporters, anchors and producers; 23 offices and studios across the country host India's most
modern and sophisticated production and newsgathering facilities. As an organization, NDTV is
totally committed to one cause: to use its extensive expertise, experience, technology and reach to
create unparalleled coverage of the latest in domestic and international news and entertainment for
viewers at home and around the world.

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New Delhi Television (NDTV) president and broadcasting icon Dr Prannoy Roy officially
launched NDTV's two new 24-hour news channels, NDTV 24x7 in English, and NDTV India in Hindi, on
14 April 2003, which targets the Indian Diasporas across the world.
Highlights:
 NDTV is the first broadcaster in the world to have successfully implemented DSNG systems
incorporating MPEG-4 over satellite for live links back to the studio.
 At the time of its inception, NDTV adopted the promotion strategy of roping in A.R. Rehman to
score the background music for NDTV India – which was of great concern for the production-
house-turned-broadcaster. Even before its news channels have made their debut, NDTV has
supposedly signed up advertising worth over Rs.10-12 crore for both NDTV 24x7 (the English
channel) and the NDTV India (the Hindi channel).
 The news channel showcases well-positioned news programmes between 6 pm and midnight, a
track record that dates back more than a decade, and the strength in current-affairs-based
feature programmes, especially on weekends, have helped it gain a dominant position.
 NDTV India bagged the Indian Telly Award for the “Best News Channel of the Year” in 2004.
 Chai Stop on NDTV 24x7 won the award for the “Best Current affairs Programme of the Year”
and the The Big Fight was awarded the “Best Talk Show of the Year” by the Indian Telly Awards
in 2004.
 The Indian Telly Award 2004 for the “Best Editor of the Year” went to Jatin Gupta for the
programme Jhalak 03 and the “Best Comic Shots” was given to Gustakhi Maaf of NDTV India.
NDTV Profit:
News broadcaster NDTV launched its business channel, PROFIT, on 17 Jan 2005. The major chunk of
NDTV Profit's content includes reports from the stock market, interviews with experts from markets
and banking apart from corporate honchos, corporate earnings, tracking market indices, advice on
personal finance and the stock market and phone-in programmers. Some of the upcoming NDTV
Profit programming slots are Big Fish, Hot Property, Eating Out, etc. The channel's tagline is"News
You Can Use".
NDTV Profit plans to launch a business channel in Hindi once it stabilizes its positions in English.

25. 25
AAJ TAK:
Aja Tak, India Today Group’s foray into the audiovisual media began in 1988 with News track, a
video news magazine that shook up the establishment. By 1995, TV Today Network had evolved to
produce one of the most influential current affairs programmes, Aaj Tak. Telecast on the terrestrial
network, it enjoyed a strong nationwide viewer ship. Because of its popularity, the group launched a
24-hour Hindi news Channel, Aaj Tak, in December 2000, which covers India with insight, courage
and plenty of local flavour. Within six months of its launch, Aaj Tak emerged as India’s number one
news channel. And within 11 months, it was awarded “Best News Channel” by the industry. Aaj Tak
was probably the most impressive media success story in India, then.
Programs:
Besides the 24 –hour news bulletin, the programme line up of Aaj Tak includes shows like Cinema
Aaj Tak, Jurm Aaj Tak, and Duniya Ravivar.
Highlights:
 Aaj Tak has a team of over 300 professionals, involved in newsgathering across India.
 Aaj Tak was awarded as the ‘Best News Channel’ by Indian Television Academy Awards for two
consecutive years - 2001 and 2002.
 The ‘Best CEO’ award and ‘Best Channel Promo’ awards from Indian Telly Awards were bagged
by Aaj Tak in 2002.
 Aaj Tak received the award for ‘Best Distribution’ and was declared the only media brand in the
Brand Derby 2002 study.
 Aaj Tak was rated as the top news channel in the country as per the ORG - survey ratings in
2003.
 The ‘Best Promo for a News Programme’ by Indian Television Academy Awards in 2004 was won
by Aaj Tak.
 As per the latest TAM (television audience measurement) ratings on television viewership, Aaj
Tak had a share of 57 per cent in full-day channel viewership in Hindi-speaking markets, with a
prime-time share of 61 per cent.

26. 26
INDIA TODAY:
India Today is a 24-hour English language television network based in Noida, Uttar Pradesh that
carries news, current affairs and business programming in India, the channel is owned by TV Today
Network Ltd. which is a part of Living Media. the channel has now been renamed as India Today.
India Today Television has the second-highest rating among all English news channel in India.
The channel was launched in the year 2003 is a sister channel of the Hindi Aaj Tak news channel and
is one of the four news channels from the TV Today Network stable other than Aaj Tak, Tez and Delhi
Aaj Tak. Alok Verma was brought in as the Executive producer to successfully launch TV Today
group's foray into the English news channel category.
Programming
India Today has many extra-news programmes such as Wheel Spin, EQ, The Big Ticket, Grand Stand
and Sports Today. It is known for its sensational coverage of news like other news channels in India.
Awards
Exchange4media News Broadcasting Awards 2015.
Media Watch
Media watchers have flagged the channel for unethical use of footage in September 2015 and sexist
content .

27. 27
DOORDARSHAN NEWS:
India small screen programming started off in the early 1980s. At that time there was only one
national channel Doordarshan, which was government owned. Though there was a single channel,
television programming had reached saturation. Hence the government opened up another channel,
one part of which was national programming and the other, regional. This channel was known as DD
2. Later DD Metro, DD news, DD 1, etc were introduced. All these channels were broadcasted
terrestrially.
The Regional News emanating from the 18 State Capitals at present, contribute 71 news bulletins
every day. This is an enormous task by moderation in contrast to Private Channels, who often
sensationalize the issues. All these Bulletins are produced in-house. During the course of the major
Bulletins, news scrolling is available for a quick glance and recap of the major stories of the day.
During Cricket Matches, a running update window of the current score is also available.
Overall, there is as much as 3 hours and 25 minutes of live news every day on DD News. Apart from
this, there is invariably a live telecast of Breaking Stories and special events, such as the Annual
Budget, the Exit Poll of Elections, Exim Policy and several other live events.
Programs:
For every Public Service Broadcaster, News and Current Affairs Programmers has always been the
flagship of the network. Away from entertainment and general information, the programmers on
DD News focuses on the process of developing society and the programmers and policies of the
Government in achieving the objectives of governance and development. For the last several
decades, Doordarshan News and Current Affairs have provided to the viewers, a balanced and
objective presentation of day-to-day news and developments covering a wide canvas of issues
relating to Politics, Business and Economics, Sports, Health, Youth, International Affairs, Science and
Technology, etc.
Highlights:
 As part of the National Network, Doordarshan News and Current Affairs at present is catering to
alteast 30 per cent time-slot on the Channel. It is providing round-the-clock News Bulletins with
headlines on the Hour every hour.
 DD News broadcasts two half an hour long bulletins every morning with Live inputs from
different regions of the country. The same is available at prime time every evening.
 The anchoring and reporting capability has also increased substantially with the induction of 21
Anchors/Reporters, who form the core group in the Headquarters at CPC, Asiad Village and

28. 28
some of whom are being posted to different State Capitals to strengthen
the coverage span of the network.
News segments like Newspaper Review, Business Capsule, Sports Capsule, Making a Difference,
Personality of the Week and others have been introduced recently on DD News.
Star News:
Star News, launched on 31 March 2003 in Mumbai, made a successful transition to a 24-hour Hindi
News channel, reaching out to wider audiences across India. The channel, in its very first day,
broadcasted an exclusive interview with Mr. Yashwant Sinha, Cabinet Minister for External Affairs.
STAR NEWS with its unmatched flair for quality offers its viewers 24-hour Hindi news that is relevant
to today’s Indians. The motto of Star News is to provide balanced and unbiased information in
Hindi, thus making Star News a 24-hr channel in the language of the people. Based on extensive
research to understand the information and television needs of viewers, it covers the full spectrum
of news ranging from politics to business, investigative reports to consumer issues, crime,
environment, etc. Reporting news as it happens in India and with links to international news
agencies, STAR NEWS keeps viewers across India fully informed and engaged. The famous reporters
of Star News are- Sandeep Chowdhary, Ajay Kumar, Aparna Kala, Gaurav Banerjee, Sidharth Sharma,
Radhika Chaturvedi, etc.
Highlights:
An added unique feature is that the reporters can multitask in shooting, editing and reporting by the
use of laptop editing systems to stay connected while on location.
 The Star News Hindi team comprises more than 300 dedicated staff in India, based across its
new headquarters in Mumbai, its super bureau in Delhi and 19 regional bureaus located through
out India.
 A reliable global network of alliances with major international newscasters and news agencies
ensures that viewers of Star News Hindi are among the first to learn about the news, whenever
and wherever in the world it happens.
 Star News correspondent, Rajdeep Sardesai was awarded the ‘TV News Anchor Of The Year’ in
2002. In the same year it was also awarded the ‘Best Current Affairs Programme’ for its famous
programme ‘Reality Bites’.
 Star News also won the award for “Best Prime Time News Show”-Star Report in 2004.
 Star News is available in six different markets of the world: Europe, India, Middle East,
Philippines and Thailand.
Recent Make Over:
Star News has recently donned a new 'avtaar' in February 2005. The channel has seen a complete
makeover in terms of look, feel and presentation, the idea being to evolve as a brand after one and a

29. 29
half year of existence. Bright colours, sharper edges and a slightly modified
signature tune mark the new look of Star News. According to the CEO and
editor of Star News, the idea to undergo a makeover was not because there was
something lacking in the old look, but it was more of an evolution process.
Zee News:
Zee News, the news and current affairs channel of the Zee Network, has taken giant strides ever
since its inception in 1995. Reaching millions of viewers across five continents, the channel
revolutionized the way news was delivered to the viewers. Zee News pioneered the television news
segment as the first private news broadcaster in South Asia and created history in 1998 by becoming
the first 24-hour Hindi news channel.
Since its inception, Zee News has endeavoured to be the fastest to provide news, working towards a
single goal of Sabse Pehle (Always First). It serves millions of Indians with up-to-the-minute
information through the provision of hourly newscasts, instant coverage of breaking stories, special
reports, updates, features, customized reports and news feed material. Zee News for the Asia
region is uplinked from Noida in India and uses the satellite Asiasat-3S.
Programs:
Being the Pioneer in the field Zee News is the first one to give a right mix of news and programming.
The programmes like ‘Special Correspondent’ and ‘The Inside Story’ have completed a successful run
of 170 episodes, which is a record for any current affairs programme. The Inside Story has recently
got international recognition as one of the five best investigative programmes. Another programme-
‘Pehal’, which brings out those people in the lime light who may not be resourceful or page 3
socialites but infusing light into other people's life. Zee News has recently launched a programme
‘Kuchh Kar Dikhana Hai’ which is about employment related information given in an interesting
manner. ‘Crime File, Encounter’ and ‘Cinema A to Z’ are giving very good content in the respective
fields.
Apart from all these programmes, Zee News also broadcasts tailored programming in specific time
slots catering to varied tastes of viewers, including News at 7, News at 8, Metro News, News at 9,
Prime time, Din Bhar, World View, and Beyond Headlines.
The channel broadcasts groundbreaking news and documentary programmes like-
Special correspondent:
A weekly programme based on field experiences of journalists, relating more than just the end story.
Encounter:
Hard hitting one-on-one interviews in Encounter seeking to uncover the person behind the persona.

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Dream Destination:
A programme that seeks to bring alive travellers’ dreams to the small screen.
Manoranjan:
A film review programme for those who want to know more about the REEL life rather than the
REAL.
Highlights:
 Zee News was awarded the finalist certificate for the International Television Programming &
Promotions Awards 2004.
 Zee is first to launch a 24-hour Hindi News Channel in India - Zee News.
 Zee News has a strong work force of 400 spread over 22 news bureaus.
 Zee News won the ‘Best Public Service Programme’ award for the programme- ‘Ek Duje Ke Liye’.
India TV:
India TV, the free-to-air Hindi news and current affairs channel, promoted by the well-known
television presenter- Rajat Sharma, was launched on May 20, 2004 as the flagship brand of
Independent News Service (INS). INS promoted by Rajat Sharma and Ritu Dhawan was established
on June 2, 1997. It was started with the purpose of carrying on the business of TV news and current
affairs programming. The idea was to develop and establish a news network utilizing cutting-edge
technology, a goal that was achieved successfully.
INDIA TV is beamed from the PAS 10 satellite, which is also used by such channels as HBO, BBC, CNN
and MTV. India TV, in which approximately Rs. 700 million has been sunk in, would continue to be a
digital free-to-air news channel. Major part of the population in India views Hindi news channels,
and so it has distributed around 1,500 decoder boxes in those parts of the country where Hindi is
predominantly spoken and understood in areas like Bihar, Punjab, Uttar Pradesh, and parts of
Maharashtra and Rajasthan.
Programs :
The programming on India TV incorporates an in-depth analysis and minute-to-minute coverage of
relevant issues. Twenty-minute news bulletin is supported by a 10-minute analysis of key events,
every half an hour. Forming one of the largest newsgathering networks in the country, India TV has
its reporters stationed every 100 miles. Thus the channel does not limit itself to metro-centric news
reporting. Instead, it has entered the heartland of India bringing news from the most neglected
areas.

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Some of the major attractions at India TV includes-
'Aaj Ki Baat Rajat Sharma Ke Saath':
It is a programme blending news reporting and analysis between 9 and 10 p.m. broadcasted every
day from Monday to Saturday.
'Jeene Ki Raah':
It is a daily special bulletin related to discussions and views on environmental issues and animal
welfare, anchored by Menaka Gandhi.
'Aaj Ka Tehelka':
This programme focuses on exposing the corruption at all levels, hosted by a popular reporter-Tarun
Tejpal.
‘Aap Ki Adalat’:
Among the bouquet of programmes, this is one of the most well known and highly acclaimed
debate- ‘Sharma’s signature show’ on the channel.
Highlights:
 INDIA TV has created a vast infrastructure specifically made for 24-hour telecast of news. A
state-of-the-art facility in Noida, outside Delhi spanning 80,000 sq. ft. and with four studios,
multi-camera setups, and computer-controlled lighting with a common storage platform has
been constructed.
 In India TV, with a correspondent every 100 miles, news is gathered through a countrywide
network of fibre optic links connecting 110 spots to the central newsroom, apart from outdoor
broadcast vans and suitcase dish antenna terminals.

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Regional News channels
O tv (news) :
Odisha TV or OTV is a regional Odia Indian Cable Television station. It is the flagship channel of the
Bhubaneswar-based Odisha Television Network. It was started and promoted by Jagi Mangat Panda.
Odisha Television (OTV) is the first private Electronic Mediain the state of Odisha.
Launched in 1997 in the twin cities of Bhubaneshwar and Cuttack, the channel slowly spread to all
major towns of the state. Then it became a source of news, Current Affairs and entertainment for
the people of Odisha. It was converted from cable to a satellite channel in December 2006. It is the
most viewed Odia TV channel in the world, with five channels (Odisha TV, Tarang TV, Tarang Music,
Prarthana TV and the recently launched Alankar TV).
Programming
Apart from a large viewership in Odisha, OTV has a following in other regions of India with a large
Odia speaking population, including Bangalore, Vizag, Surat, New Delhi,Mumbai, Chennai and
Hyderabad.
The key people are Jagi Mangat Panda and her husband and BJD MP Baijayant Panda. Initially four
journalism students from Indian Institute of Mass Communication, Dhenkanal were selected from
the campus by them to start OTV. They are Jajati Karan, Sarada Lahangir, Sriparna Nayak and Sonali
Rath. Now OTV has over 300 staff and the company is worth more than Rs 200 crore.
List of programmes
Most programmes of OTV are news based. It also has programmes related to art and culture,
tourism, business, food and festivals. Some of its programmes include the following.
• Agyanamaskar
• Gapasapa

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• The Great Odisha Political Circus
• Indradhanu
• JanaMancha
• Jhalak
• Kholakatha
• News Fuse
• Oltapalta
• Police File
• Pratidin
• Ranabhumi
• Sakalara Khabara
• Tasty Tasty
Website – www.odishatv.in
Youtube - https://www.youtube.com/user/otvodisha - Subscribe -17,253
Facebook - https://www.facebook.com/otvnews/ - 101,668
Twitter -https://twitter.com/otvnews - Followers (72.9 K)
Kanak news :
Kanak News is an Odia language cable and satellite news channel in Bhubaneswar, Odisha, India.
This channel was launched in 2009 as Kanak TV.Its headquarters is in Bhubaneswar and is operated
by Eastern Media Pvt. Limited.
Its tagline is "Paribartanara Swara" as of 2015.
 Programmes
 Jatra Chalichi
 Jeebanara Canvas
 Business Leaders
 Crime Reporter
Facebook - https://www.facebook.com/KanakNews/ - Likes (33,932)
Youtube -https://www.youtube.com/channel/UC90RW5ZmBBqp4r2QIQxfACA - Subscribe (4,892)
Website - http://kanaknews.com/
Twitter - https://twitter.com/kanak_news - Followers (6,581)

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Pramaya news 7 :
Prameya News7, Founded 2012 is an Odia language 24-hour cable and satellite news channel in
Bhubaneswar, Odisha, India. Gopalkrushna Mohapatra is the group editor of Prameya News7
channel.Headquarters Bhubaneswar, Odisha, India , Key people Mr.Sunil Kumar Das , Number of
employees 200+ .
Website - http://www.prameyanews7.com
Facebook -https://www.facebook.com/prameyanews7.tv - 20916
Website - http://www.zeekalinga.com/
Zee Kalinga :
Zee kalingaLaunched is an Odia language NEWS channel in India Headquarters Bhubaneswar,
Odisha, India . It is offered by Zee Network, part of the Essel Group.
Zee Kalinga is the 1st International Television Brand that has cast its foot prints in Odisha.
Zee Kalinga,a 24X7 Oriya language TV channel was launched by Zee Media Corporation on 3
February 2014.It is a 24*7 News channel with a variety of content.
This channel has hired about 100 employee in its first round and will expand soon. The channel will
be available free-to-air till March 2014, after that it will be converted into a pay per view TV channel
now available free at Blacktvlive.com.
This channel currently available on Tata Sky, Dish TV, Airtel Digital TV and Ortel Communications.
Currently the Channel is sphere headed by Arjya Patnaik (Programming Head) and by Mr Satya
Prakash Nayak (News Head).
Its tagline is Mu Odia Mo Odisha.
Facebook - https://www.facebook.com/ZeeKalinga/ - 11,522
Youtube - https://www.youtube.com/channel/UCIASfWi3JHYn4XhIyacIjMw -1,010
Twitter - https://twitter.com/zeekalinga_news - 6,130

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E tv odiya :
ETV News Odia is an Oriya news channel from ETV Network and owned by Network 18, which was
launched on 4 May 2015. ETV News Odia is a part of the ETV News Network which is one of the
largest network of satellite television channels in India. ETV News Odia is the 10th regional news
channel of the ETV News Network in India.More than 20 crore people from across the country watch
ETV. ETV Odia that pioneered professional television journalism in Odisha one and a half decade
back was resurfaced with a big bang a year ago. With a brilliant record of magnificence, maturity and
a healthy nose for news, the channel mirrored the cheers and chagrins, tribulations and triumphs of
people round the clock. The team is ready to face all odds to keep the viewers informed. ETV Odia,
the household name in the state so far, desires to penetrate even deeper. It is committed to stand
the tests of time and connect people with the world of happenings through unbiased content, clarity
in presentation and contextual relevance. The channel tries to live up to the expectations of the
people with the slogan NEWS IS LIFE. Mr. Nilambar Rath was the first Editor of the channel. Now
noted television journalist Mr Bhakta Tripathy leads the channel as the editor.
The tagline of this channel is `News is Life’
List of programmes -
 THE JC SHOW
 CHHOTA MORA GAONTI
 SIDHA KATHA
 ABHULA GITA
 E-CAFE
 KANA KALA MA
 CRIME BUREAU
 MANTRA MAHIMA
 KATHARE KATHARE
 ANNADATA
 HAKIM BABU
 MY DOCTOR
 AAPANANKA BHAGYA
Youtube - https://www.youtube.com/user/etvoriyaindia - 701
Website - http://oriya.etv.co.in/ - Rating (Very poor)
Facebook - https://www.facebook.com/ETVOdia/ - 118,604
Twitter - https://twitter.com/etvodia - 486

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CONCLUSIONS & RECOMMENDATIONS
This research helped me to know the role of qualitative factors such as various view points which
plays major role for cable and satellite user. With the help of research, I will be able to quantify all
these qualitative factors such as various view points of the consumers, personal preferences, tastes
and their interests while watching news channels and impact of out door media on them.
This part of our report contains the final outcomes of our survey: -
 In the genre of odiya news channel channels cater not only news programs but also 11 other
genere programs were shown. Last year Some programs were comedy, games and entertainment
program And these program got good responses from audience .
 Odiya speaking audience likes entertainment everywhere and in news channel also. With this if
we see last one year data than we will get to know that after news bulletin and review report
interview and comedy was the most preferred genre.
 Newsworld odisha should also start anchor building/mentoring program through my
questionnaire I get to know people want improvement in anchor presentation style in Newsworld
odisha.
 Newsworld odisha also improves its entertainment program quality. It is one of the week areas of
Newsworld odisha.

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QUESTIONNAIRE
A QUESTIONNAIRE IS DESIGNED TO KNOW THE MARKET SHARE AND PRICE
BUILDING OF BRANDED COOLERS.
Newsworld Odisha comes closer to its audience to seek their response which will add to its
betterment. Your idea matters. Please feel free to talk.
1. Your name please:
2. postal address :
3. You can be contacted on:
4. Which is the most preferred medium to be in touch with you regularly?
(a) By Telephone
(b) By E –mail
(c) By Post
(d) By other network
5. We know age is only a number. Your age bracket:
(a) 15 to 24 years (b) 25 to 34 years (c) 35 to 44 years (d) 45+
years
6. Education is never ending. Nevertheless, you are qualified up to:
(a) 10th
(b) Intermediate (c)Graduation (d) PG/
Masters
7. Qualification :
(a) 10th
(b) Intermediate (c)Graduation (d) PG/
Masters
8. You are a proud:
(a) Working Men (b) Retired Person (c) Self-employed (d)Job
Holder (e)Housewife
9. Money materializes your dreams. Your household income:
(a) Below 10k (b) 10k to 20k (c)20k to 30k (d)
Above 30k
10. Are you associated with any group/ club/ samiti etc?
(a) Yes (b) No
11. If ‘no’, then please ignore this. If ‘yes’, then please name yourgroup/ club/ samiti:
12. How often do you mingle with your group members or neighbours?
(a) Daily
(b) Once in week
(c) In regular interval
(d) Some times
(e) Rarely
13. While meeting your group members, how do you talk about a new product you just used/
new program you just watched?
(a) Quite often
(b) Sometimes
(c) Never

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14. While talking about a new product you just used/ new
program you just watched, do you try to influence other members in
the group to accept your view and follow your footstep?
(a) Yes
(b) No
(c) May be
15. How do you describe yourself with respect to ‘television viewing pattern’?
(a) Just watch
(b) Follow certain programs religiously
(c) Watch whenever any special event is telecast
16. How much time do you usually spend in front of television?
(a) Less than 1 hour
(b) 1 to 2 hours
(c) 2 to 3 hours
(d) More than 3 hours
17. When do you usually watch your favourite programs?
(a) Evening (Fresh Telecast)
(b) Morning/ Afternoon (Repeat Telecast)
18. Please name your most favourite genre that you’d like to watch on television.
(a) Evening News Bulletins
(b) Crime Show
(c) Morning mythological/Astrology show
(d) Others (interview/ Play/ Any Other):
19. What channels do you usually watch?
(a) Odiya News channel
(b) Hindi News channel
20. If given a chance, would you like to be part of a club, initiated by Newsworld Odisha?
(a) Yes
(b) No
(c) May be
21. Which regional News channel you watching mostly
(a) OTV
(b) News World Odisha
(c) Zee Kalinga
(d) Kanak Tv
(e) Naxatra New
(f) News 7
(g) Kalinga Tv
22. What is your preference in watching news channel ?
(a) Content
(b) Brand name
(c) Quality
(d) Others
23. How do you feel about the programs of newsworld odisha ?
(a) Very good

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(b) Good
(c) Average
24. Which type of programs you like more in newsworld odisha ?
(a) Entertainment
(b) Sports
(c) Current affairs
(d) Crime based
(e) Religious
(f) Interviews
25. Rank the newsworld odisha programmes according to your preference ?
(a) News 6 PM
(b) News 7 PM
(c) News 8 PM
(d) News 9 PM
(e) Jabab sual
(f) FIR
(g) Kemiti katiba aji
(h) Khabar chatapat
26. You have Cable Tv connection or DTH connection in your home If DTH then which
brand you are using -
(a) Dish TV
(b) Tata Sky
(c) Airtel
(d) Videocon D2h
(e) Big TV
(f) Sun Direct

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Bibliography