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MARKETING BUDGET ALLOCATION
The document discusses marketing strategies and budgets for book promotion. It outlines various marketing activities that can be done including creating a website, public relations, social media promotion, book tours, and distribution on online retailers. Costs for these activities range from $1,000 to $100,000 depending on the specific activity. The document also provides a quote about the value of good friends and books in one's life.
MARKETING BUDGET ALLOCATION
- 1. “THE FIRST TRILLIONAIRE” Writtenby “Sapna Jha” By – Sweta Leena Panda Marketing Budget Allocation
- 2. Book as abrand Website Public Relation Promotion Marketing materials • Business Cards • Presentation • Hosting • Design/Devel opment • Newsletter Distribution • Search Engine Submission • Press Releases • Media Relations (FM radio , Tv shows) • Press Kits • Advertising • Events • Promo Items • Direct Mail (print and email) • Webinar • Google Adwords • Promote book in free eBook sites • Book Reader Magazine Coupon Code • Free book service review and result • Just Kindle Books Coupon Code MARKETING ACTIVITIES
- 5. Book Trailer video Book Tour management Online author presence Public Relations activity Socialmedia plan and execution Website creation and maintenance (5000 – 40,000/month) (2 -3week tour: 100000 to 3,00000) (1000 – 50,000 /- year ) (5000 – 10,000/month) (Amazon, Google Books, Goodreads, etc.) (varies) (50,000/_ at one or two time ) Marketing Activities
- 6. Personal selling Foreign rights sales representatio n Wholesaler & distributor relationships Inventory Management & warehousing (100.00+/book/month) (60,000-100000plus percentage) (15-65%) Distribution and salesAmazon/Kin dle & other online retailers for print, e-book & audio
- 7. P r in t i n g a n d P u b l i s h i n g Ebook Conversion Audio Book creation ($0 – $5000)
- 8. One Best Bookis Equal To Hundred Good Friends But One Good Friend is Equal To A Library. By ~ Dr.A.P.J. Abdul Kalam In present world , Getting a good friend is not less than getting everything in life so it’s as precious as diamond . Don’t worry ,If you have no good friend as it’s common in present world , at least you have a good book , which can help you and motivate you to become successful . Gift your friend a Nice book and show you CARE in direct form.