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GESTALT PRINCIPLES
Exploring Shapes
Credit : http://graphicdesign.spokanefalls.edu/tutorials/process/
gestaltprinciples/gestaltprinc.htm#similarity
GESTALT PRINCIPLES
Gestalt is a psychology term which means "unified whole". It refers to
theories of visual perception developed by German psychologists in the
1920s. These theories attempt to describe how people tend to organize
visual elements into groups or unified wholes when certain principles are
applied. These principles are:
Similarity
Continuation
Closure
Proximity
Figure and Ground
SIMILARITYSimilarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
The example above (containing 11 distinct objects) appears as as single unit because all of the shapes have
similarity. Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes
that form the sunburst.
When similarity occurs, an object can be emphasized if it is dissimilar to the others. This is called anomaly. The figure
on the far right becomes a focal point because it is dissimilar to the other shapes.
CONTINUATION
Continuation occurs when the eye is compelled to move through one object and continue to another object.
Continuation occurs in the example above, because the viewer's eye will naturally follow a line or curve. The smooth
flowing crossbar of the "H" leads the eye directly to the maple leaf.
CLOSUREClosure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is
indicated, people perceive the whole by filling in the missing information.
Although the panda above is not complete, enough is present for the eye to complete the shape. When the viewer's perception
completes a shape, closure occurs.
PROXIMITY
Proximity occurs when elements are placed close together. They tend to be perceived as a group.
The nine squares below are placed without proximity. They are perceived as separate shapes.
When the squares are given close proximity, unity occurs.
While they continue to be separate shapes, they are now perceived as one group.
The fifteen figures above form a unified whole (the shape of a tree)
because of their proximity.
FIGURE AND GROUND
The eye differentiates an object form its surrounding area. a form, silhouette, or shape is naturally perceived as
figure (object), while the surrounding area is perceived as ground (background).
Balancing figure and ground can make the perceived image more clear. Using unusual figure/ground relationships can
add interest and subtlety to an image.
In this image, the figure and ground relationships change as the eye perceives the the form of a shade or the silhouette
of a face.
This image uses complex figure/ground relationships which change upon perceiving leaves, water and tree trunk.

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Gestalt

  • 1. GESTALT PRINCIPLES Exploring Shapes Credit : http://graphicdesign.spokanefalls.edu/tutorials/process/ gestaltprinciples/gestaltprinc.htm#similarity
  • 2. GESTALT PRINCIPLES Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: Similarity Continuation Closure Proximity Figure and Ground
  • 3. SIMILARITYSimilarity occurs when objects look similar to one another. People often perceive them as a group or pattern. The example above (containing 11 distinct objects) appears as as single unit because all of the shapes have similarity. Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst. When similarity occurs, an object can be emphasized if it is dissimilar to the others. This is called anomaly. The figure on the far right becomes a focal point because it is dissimilar to the other shapes.
  • 4. CONTINUATION Continuation occurs when the eye is compelled to move through one object and continue to another object. Continuation occurs in the example above, because the viewer's eye will naturally follow a line or curve. The smooth flowing crossbar of the "H" leads the eye directly to the maple leaf.
  • 5. CLOSUREClosure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. Although the panda above is not complete, enough is present for the eye to complete the shape. When the viewer's perception completes a shape, closure occurs.
  • 6. PROXIMITY Proximity occurs when elements are placed close together. They tend to be perceived as a group. The nine squares below are placed without proximity. They are perceived as separate shapes. When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now perceived as one group. The fifteen figures above form a unified whole (the shape of a tree) because of their proximity.
  • 7. FIGURE AND GROUND The eye differentiates an object form its surrounding area. a form, silhouette, or shape is naturally perceived as figure (object), while the surrounding area is perceived as ground (background). Balancing figure and ground can make the perceived image more clear. Using unusual figure/ground relationships can add interest and subtlety to an image. In this image, the figure and ground relationships change as the eye perceives the the form of a shade or the silhouette of a face. This image uses complex figure/ground relationships which change upon perceiving leaves, water and tree trunk.