The document provides a step-by-step guide for conducting a website audit to improve SEO rankings. It emphasizes the importance of simulating Googlebot's perspective by disabling cookies, switching user agents, and disabling JavaScript during testing. Key focus areas include assessing homepage and navigation usability, analyzing link quality, and checking for duplicate content.

1. WEBSITE AUDIT FOR BETTER RANKINGS
WRITTEN BY
GABOR ANDRASI
SEARCH MARKETING MANGER AT PRETTY KLICKS
15 Minutes SEO Audit

2. Preparing Your Browser
• Disable cookies
• Switch user agent to Google Bot
• Disable JavaScript
Here is three important steps to set up your browser for testing.
We are going to use a chrome extension called Web Developer
Tool, but feel free to pick your own tool.

3. Download Web Developer Tools
Download Web
Developer Tool
Extension for your
Browser.

4. Disable Cookies
When search engines crawl your webpage they do not
accept cookies. You need to copy this behaviour to get
the same results.

5. Download User Agent Switcher
I use Ultimate User
Agent Switcher
extension for chrome
But feel free to use
whichever you like
to use.

6. Switch to Googlebot
Switching user agent to
Googlebot helps you see
exactly what Google sees
when crawls your pages.

7. Disable JavaScript
Use Web Developer Tool again.
Disable JavaScript is an important part of testing
a website. It allows you to see the behaviour of a
webpage without JavaScript . This way you can see
your website exactly as search engines see it.

8. Assessing the Homepage Assessing Category Pages
• Check the overall look of
the webpage focusing on
the feel and
trustworthiness of the
website
• Contrast content displayed
with or without JavaScript
• Read the title tag and see
how it can be improved
• Check for canonical URL if
they are used
Make sure there is
enough content on these
pages to be useful for
search engines
Find and make notes of
extraneous links that no
more than 150 links
Take notes how to
improve the anchor text
used for content pages
Assessing the Homepage

9. Checking Global Navigation
Checking site navigation can help you reveal hidden
errors, malfunctions that your visitors may encounter
during their visit and put them off visiting your site
any further. Put yourself in your visitors shoes or ask
someone to help you browse your site as a stranger.
It’s important to have a second opinion as you know
your site already and it can affect the results. In the
next chapter I’ll show you how to check your website
navigation.

10. Test Navigation With JS Disabled
Disable JavaScript and see if the navigation works
properly. Click on your navigation buttons and make
sure all visitors can navigate your website with
JavaScript disabled.

11. Navigation Links
Make sure all navigation links are true HTML and all
of them work. Take note of all of the sections that are
linked to in the global navigation. Enable JavaScript!

12. Link Analysis
Now you have an idea of how the website is organized,
let’s see what the rest of the world thinks about it.
As you probably know links are extremely important
for search engines therefore analysing their structure
is inevitable.
We need to know where are those links are coming
from, what quality they are providing for us and so on.
In the next few chapters I’ll show you how to examine
those links in a few simple steps.

13. View the Total Number of Links
View the total number of links (external and internal)
and the links to root domain and take note of them.
Don’t forget, we are looking for Quality not quantity.

14. Anchor Distribution of Inbound Links
View the anchor text
distribution of
inbound links. The use
of primary keywords
are very important in
anchor texts

15. View Competitors Link Profile
View the internal and
external linking data
and anchor text
distribution of your
competitors’ website,
least two or three and
compare to yours. Find
useful links that you
can use to get links.

16. Search Engine Inclusion
Search Google for the given domain name to make
sure it’s not penalized. You should see something like
this.

17. Indexed Pages
See how many pages are indexed of the website use the
site:yoursite.com query

18. Keyword Position
Search for three of the most competitive keywords
which this website likely ranks.

19. Duplicate Content
Choose a random content page and search the engines
for duplicate content. Use http://www.copyscape.com
type your subpage URL for results.

20. Useful Commands for Search
site:yourwebsite.com helps you find out how many
pages are indexed by search engines
inurl: yourwebsite.com limits the search to those
where the query appears in the url.
intitle:yourwebsite.com like the inurl command but
in this case it limits the search to those where the
query appears in the title tag

21. Thank You
Thanks for reading.
If you have any question or just want to connect you
can find us on:
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Visit: http://www.prettyklicks.com